Lead Business Specialist, Marketing & Communication at FPL
West Palm Beach, Florida Area
- Current
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- Lead Business Specialist, Marketing & Communication at FPL
- Past
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- Business Identification Director, North America at Proudfoot Consulting
- Head of Marketing, North America at Proudfoot Consulting
- Marketing Research Manager at Proudfoot Consulting
7 more...
- Education
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- Vanderbilt University - Owen Graduate School of Management
- University of Florida
- University of Southern California
- Recommended
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1 person has recommended Channing - Connections
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250
connections
- Industry
- Utilities
- Websites
Channing Rollo’s Summary
Channing Rollo is a strategic marketing, planning and research professional. She currently serves as Lead Business Specialist, Marketing & Communication, for Florida Power & Light Company (FPL), the rate-regulated electric utility subsidiary of FPL Group, Inc., and one of the largest investor-owned electric utilities in the nation. Prior to joining FPL, she served as Business Identification Director and Head of Marketing, North America, for international management consulting firm Proudfoot Consulting. In October 2008, she was recognized by Consulting Magazine with a Women Leaders in Consulting Award – the Future Leader Award.
Prior to joining Proudfoot as Marketing Research Manager in 2006, she served as Chief Operating Officer of The Maverick Group, a Nashville-based strategic marketing and advertising agency supporting regional and national clients.
Rollo joined The Maverick Group in June 2004 following four years of service at ClientLogic Corporation, an international business process outsourcing provider (now named Sitel following a merger). There she served as the Manager of Business Intelligence and Manager of Strategic Marketing.
Rollo's compositions have appeared in numerous technology and service trade publications, including Merger Mogul, Internet World, ZDNet, MSN Tech & Gadgets, DM News, Customer Service Management Magazine, Direct Marketing Magazine, Call Center E-Journal, FierceEnterprise, SearchCRM and Warehousing Management Magazine. As a corporate spokesperson for ClientLogic, her industry and client commentary appeared in InformationWeek, CRM Magazine, Outsourcing Journal, DM News, Customer Inter@ction Solutions and Call Center Magazine.
Rollo began her work at ClientLogic as an e-business analyst following her service at Tropicana Products, Inc. and two Washington, D.C. think tanks.
Channing Rollo’s Specialties:
market research, competitive intelligence, business research, strategic planning, business intelligence, market analysis, international marketing, public relations, analyst relations, e-mail marketing, web development, web design and usability, executive communications, advertising, sales, public speaking, presentations
Additional Information
Channing Rollo’s Websites:
Channing Rollo’s Interests:
market research, competitive intelligence, strategic planning, market analysis, international marketing, public relations, analyst relations, e-mail marketing, web development, web design and usability, public speaking, running, inline skating
Channing Rollo’s Groups:
* Certified Industry Analyst Relations Professional™ (CIARP), Knowledge Capital Group, 2004
* Society of Competitive Intelligence Professionals (SCIP), Member, 2003
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Executive Suite -
Inbound Marketers - For Marketing Professionals -
CRM -
Proudfoot Consulting Employees & Alumni
Channing Rollo’s Honors:
* 2008 Women Leaders in Consulting Awards -- Future Leader Award from Consulting Magazine, October 2008
* Socrates Award for performance from Proudfoot Consulting, January 2007
* Sure Catch Award from ClientLogic CFO for reliability in support of the finance and executive teams, February 2003
* Fraud Prevention Unit Appreciation Award for support of fraud examination/prevention initiatives, 2003
* Frost & Sullivan Competitive Intelligence Thought Leader, November 2002
* ClientLogic Chief's Choice Award for dedication in support of the client management (sales) team, January 2002
Channing Rollo’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
