EMEA & Asia Pacific Channel Business Development Manager
Paris Area, France
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Sebastien Coulon’s Summary
10 years experience in sales, marketing, channel & alliance in the software industry.
Sebastien Coulon’s Specialties:
marketing, Business development, channel development, alliance development, contract negociation, management
Sebastien Coulon’s Experience
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EMEA & Asia Pacific Channel Business Development Manager
PTC
(Public Company; PMTC; Computer Software industry)
July 2007 — Present (2 years 6 months)
responsible for coordinating reseller relationships through PTC Channel Business Development Managers and direct sales teams in EMEA and Asia Pacific to achieve both top-line and bottom-line goals and objectives.
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Int. Channel Sales & Marketing Director
AUDITEC
(Privately Held; Computer Software industry)
January 2001 — June 2007 (6 years 6 months)
Started as Channel Manager
Reporting to the CEO & owner, I joined AUDITEC to develop the indirect sales on an international territory with the following objectives:
- Report directly to the CEO with business strategies, objectives and forecast
- Build an operational strategy to recruit, train & certificate the channel partners
- Develop the sales via channel partners able to sell the licences and services associated
- Develop and implement specific Partner Account plans
- Work with Marketing team on the development and implementation of specific activities to drive Partner revenue
- Manage a team of 4 people
Achievements:
- Increased indirect revenue from 2 percent to 45 percent of the company’s total revenue
- Signed new customers like Telefonica, Essilor, Total, Wellpoint, Amena, IOL, European Parliament, Dexia, AXA Tech, etc
- Developed a network of qualified resellers in Benelux, France, Germany, Italy, USA, Spain, Switzerland (Sogeti and national players like ICS, Dakoserv, Davinci, Evidant, etc)
- Developed a marketing strategy and team to support the revenue growth expectation
- Developed an internal PRM system to support the channel operations -
SALES MANAGER
SYMTRAX
(Privately Held; 11-50 employees; Computer Software industry)
February 2000 — December 2000 (11 months)
Key objectives :
- Animation of a multinational sales team (5 people). Management (coaching, motivation) and sales training of the new account managers
- Prospecting and development of customer loyalty
- Creating and implementing marketing plan
- Report directly to the CEO with pipeline and forecast -
ACCOUNT MANAGER
SYMTRAX
(Privately Held; 11-50 employees; Computer Software industry)
June 1999 — January 2000 (8 months)
Key objectives :
Direct and indirect sales development of software and associated services in France and Switzerland. In charge of the prospecting, demonstrations and the marketing on my designated area.
Additional Information
Sebastien Coulon’s Websites:
Sebastien Coulon’s Interests:
- Travel - Sports - Theater
Sebastien Coulon’s Groups:
Member of ADALEC, National association of the Directors of the Partnerships. The principal mission is to raise the profile of the work of the Directors of Partnership and their teams, to have access to the "best practices" to develop their know-how and to exchange ideas.
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Alliances & Channels Friends (Partnership, Strategic Alliances, Business Development) -
IT Channel Alliance -
PartnerEasy -
PMAP - Partner Manager Alliance Program -
Soiree Networking® in Paris -
Channel Management Experts -
ChannelTune -
Lemon Operations Channel -
VARs / Resellers / Distributors -
Structural Engineer Offshore/Onshore -
MathCad & Excel Structural Design files share Group
Sebastien Coulon’s Honors:
PTC President Club award
