
Sr Interctive Producer at FL2
Dallas/Fort Worth Area

Sr Interctive Producer at FL2
Dallas/Fort Worth Area
cspann316@gmail.com
enogib8rg2007@yahoo.com
Award winning interactive professional managing teams on Fortune 500 accounts with quantified experience in the digital space.
PMP process driven, results oriented across all facets of production. Strong skills in organization through staff and association project staff through strategy of integration throughout each medium.
Thorough insight with the B2B and B2C perspective with unique combination of digital communication skills through specialized oversight of interactive project development and group operations management.
NOTED: Acceleration of production within short timelines through efficiency in strategy within a specific project, client relations, strong PM skills and management of staff through team building while juggling multiple projects.
NOTED: Increasing incremental revenue through efficiency of process and adaptation across various client initiatives online and from within the integrated marketing campaign.
“With my career beginning in advertising & a creative setting, I’m well versed in the process from business requirements through creative, production phases and then the final product. Having a creative background helps me to converse and play a positive role in this phase of development; I really enjoy this phase, watching it come to life! Having full awareness of the integrated marketing campaign, it’s a joy working with all facets of a campaign when projects require more than just the digital aspect.”
Chance Spann
Proficiency in Macintosh OSX and all PC based Operating Systems. Expert knowledge in the Adobe Creative Suite CS4, Illustrator CS4, Avid, Final Cut Pro 7, After Effects CS4, MS Office, Visio, Omnigraffle, Basecamp, Webasyst, Adobe Acrobat, Webtrends, Google Analytics, Omniture, Urchin & Squeeze. Associates Degree in Communications, Eastfield; Art Institute certified motion graphics; Freelance/Intern Blockbuster Inc. prior to 1996 E-Comm & post production. PMI Certified.
(Privately Held; Internet industry)
November 2009 — Present (2 months)
(Non-Profit; Sports industry)
October 2008 — October 2009 (1 year 1 month)
Managed the re-launch of www.bowl.com. Complete “Re-Launch” from scratch.
• Managed all facets from conception strategy while maintaining current “Live” site.
• Created and identified a budget
• Reverse engineered current site
• Identified goals and conducted a competitive analysis
• Conducted Information Architecture
• Hired all personnel for project
• Determined development languages
• Determined necessary software and equipment needs
• Content Management System (Alfresco)
• Email strategies and external “blast” vendor and Ad Server
• PM software (Webasyst)
• Analytics software (Google & Omniture)
• Forum Software (Invision Power)
• Visual Design
• Integration of front and back end QA
• Launch the website, launch social networking campaign and prepare for Post Mortem.
Post launch day-to-day management and production of bowl.com and other digital initiatives and teams. Well versed in social networking, mobile technologies, email campaigns/blast, and online advertising methodologies. Attend supplemental conferences to keep up to date on the latest and the greatest in the digital realm. Supplement the team in seeking content in placement in the digital space or in support of the website through establishing partners i.e. (CBSsports.com). Responsible for and must be able to absorb the role of information architecture, creative and design of the content and advertising, and the overall appearance and editing of the content of the space. Also lead the analytics evaluations and post mortem evaluations and provide feedback for changes based on user interaction in conjunction with stakeholders . Absorb the roles to be a creative, a writer, a flash artist, video editor, video encoder, a front end information architect, updating all social networking , manage operating the forums and analytics. As Director I was to be the “face” of BOWL.com i.e. conventions and when speaking publicly.
(Public Company; Marketing and Advertising industry)
October 2006 — October 2008 (2 years 1 month)
Websites and Awards won while with TMA
o AFI Dallas International Film Festival www.afidallas.com
• 2007 Site
• 2008 Site
o American Airlines
• www.aa.com
• www.aadvantagemarketingprograms.com
• www.aadvantagemilestones.com ( 2008 EIMA Award Winner)
• www.theflagshipexperience.com (2008 Gold ADDY, 2008 Communication Arts & 2008 FWA - Site of the Day, 2008 Flash Forward Nominee
o Prostaff
• www.prostaff.com
o Verizon (Ad Units)
o XBOX (In game console Ad Units)
o Discover
• www.discovernetwork.com
o E-Z-GO (Ad Units)
o Nintendo
• www.mywiistory.com
o Superpages (Ad Units)
o Bell Helicopter
• www.bell429.com (2008 Silver ADDY)
o EDS
• www.eds.com/success
o Nationwide Insurance
o Sports Chalet
(Internet industry)
August 2005 — October 2006 (1 year 3 months)
Websites and Awards won while with MOROCH
o McDonalds
• www.mcrib.com (Webby Honoree 2005)
• www.filetofish.com (2005 Bronze ADDY, 2005 Gold ADDY)
• www.mcmornings.com
• Alarm Clock Chase (Online Game) ( 2005 Bronze ADDY)
• www.bonelesspigs.org ( 2005 Gold ADDY, Webby Nominee 2005) http://www.dallasadleague.org/default.asp?nodeid=1890
o Monster.com
• www.footinthedoor.com (Online Game) ( 2 Gold ADDYs)
o Citracal
• www.standstrong.com (Webby Nominee 2005)
o DART (Dallas Area Rapid Transit)
• www.dart.org
o Mattress Giant
• www.mattressgiant.com
(Broadcast Media industry)
January 1996 — July 2005 (9 years 7 months)
• Management of execution of brand across multiple mediums online and Blockbuster TV in-store monitors.
• Management of internal request for content placement online and BBTV.
• Management of external advertising placement on BBTV.
• Management of external vendor production relations.
• Oversee external exhibits of brand and online
• Oversee CMS and streaming technologies (Encoding video) blockbuster.com
• Management of in-house and external post production facilities and processes for Blockbuster TV.
• Management of budgets and invoicing for all internal and external vendors and clients.
• Oversee project scheduling, timelines, and organization of creative from concept to delivery.
• Managed continuity of advertising strategy of creative via in-store digital signage, POP, radio, direct mail, email, and online.
• Expert digital editor and motion graphics (Avid, Final Cut Pro, After Effects) and encoding (Media Clean, Squeeze)
Associates , Film, Communications
Building High End websites for the local business ( Mattress Giant, Prostaff), local festivals (AFI Dallas 2007 & 2008) or for Fortune 500 companies like American Airlines and Discover Card. "Its just a very enjoying experience to dive in to the business aspects of the different clients needs, I thrive on it."
FWA, DFWFIMA, Communications ARTS, IAB
American Airlines www. theflagshipexperience.com
2008 Gold Addy® Award, Communication Arts Site of the Day, FWA - Site of the Day, Flash Forward 2008 Finalist
American Airlines: www.aadvantagemilestones.com
2008 EIMA Award Winner
Bell Helipcoptor www.bell429.com
2008 Silver Addy® Award
www.filetofish.com
Bronze /Silver ADDY® Awards
www.bonelesspigs.org
Gold ADDY® Award
Alarm Clock Chase - Mcdonalds-
Bronze ADDY® Award
Monster.com www.footinthedoorgame.com
2 Gold ADDY® Awards