Chana Hercenberg

Current

Principle Consultant at Get Marketized!

Past

Chief Internet Marketing Officer & Technical Director at Get Marketized!
Internet Marketing Manager at Atlantic Time
Senior Loan Processor at Approved Funding

Fraud Detection Specialist at Datanet ITC

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Education

Thomas Edison State College
University of Maryland College Park

Recommended

13 people have recommended Chana

Connections

306 connections

Industry

Marketing and Advertising

Websites

Chana Hercenberg’s Summary

I specialize in helping internet businesses to develop winning marketing strategies for their websites.

The internet is one of the most powerful means used nowadays for your customers to find you. Do you know what your customers truly want and need? Because only having that knowledge is going to give you the powerful marketing campaign you need.

If you do not have the best possible marketing strategy for your business, you are losing customers.

I won a marketing strategy award in competition against the Senior Executives in companies in Nokia, Yahoo and CBS. And have been invited internationally to run Panels with Microsoft and to lecture to HP, Toyota, Webtrends, Microsoft and many large European companies.

But the most important things you need to know about me are this:

My ideas are innovative. If you have a problem, I can find you an award winning solution.

I am extremely dedicated. If I take on your project, I will work on it and help you with everything I've got to make sure you succeed.

I will really get to know and fully understand your business, consumer, market and product.

My background in internet marketing, market research, web analytics, graphic design, technical knowledge, financial analysis and reporting give me an edge to help your company with the most unique and innovative solutions that are targeted for your businesses, so you can reach long term success.

Whether you want to rank higher on Google search results, need market research, marketing strategy, email marketing, ad copy, bid management, website analysis, event planning, conference and tradeshow investor presentations, or anything else, call now for a free consultation so I can learn more about what you need and how I can help your business.

Chana Hercenberg’s Specialties:

creativity, strategic analysis, internet marketing, photoshop, html, project management, web analytics, seo, sem, ppc, press releases, mobile marketing, social marketing, shopping comparison engines, marketing strategy, ad copy, google adwords, etc...

Chana Hercenberg’s Experience

Principle Consultant

Get Marketized!

(Marketing and Advertising industry)

February 2007 — Present (2 years 10 months)

Manage and innovatively re-structure new business solutions for full service internet marketing platforms through a wide range of strategic mediums.

Clients have appeared on the Today Show, Oprah Magazine, and a wide range of press media outlets.

My ideas have been picked up and used by Google in creative ad copy, and Chase Manhattan Bank for mobile marketing platforms in conjunction with the US Open and NYC MTA.

Sought after lecturer internationally and for Fordham University's MBA Program.

Formerly known as Online Search Solutions.
Chief Internet Marketing Officer & Technical Director

Get Marketized!

(Consumer Goods industry)

July 2007 — February 2008 (8 months)

Managed direction and company training as an consultant in-house for the internet marketing department of my client's award winning philanthropic line of natural mineral-based cosmetics company found in Whole Foods, and many other eco stores internationally.

More than tripled sales in the first few months. Increased site traffic by more than 16% in the first few weeks of site launch. Main "go-to" person for all technical, creative, and marketing departments. SEO results reached top 3-5 list on highly competitive keywords in natural search results.

Oversaw and provided company wide creative strategy, writing, design and webmaster skills that quickly tripled sales. Oversaw and trained staff on innovative techniques in SEO development, Google Adwords campaign, affiliate marketing, comparison shopping engines, social marketing web 2.0, analytics, market research, newsletter marketing, blog marketing. Advised on development of ecommerce fraud standard implementation.
Internet Marketing Manager

Atlantic Time

(Privately Held; Luxury Goods & Jewelry industry)

2006 — 2007 (1 year )

Developed marketing branding strategy for the website and created a strategic Adwords campaign that nearly quadrupled sales by a few millions dollars, increasing by nearly 400%, within three months. Increased CTR (click through rate) by 20% for search marketing campaign. Audited pricing, thousands of keywords, ads, website navigation, layout, copy and images. Deep level strategic web analytics. Financial ROI reports. Learned ecommerce fraud detection techniques.
Senior Loan Processor

Approved Funding

(Privately Held; 51-200 employees; Banking industry)

2006 — 2006 (less than a year)

Detailed review and verification of assets, employment, mortgage history, identity, loan information, and credit report in order to detect fraud and meet loan package guidelines for investors. Partial review of appraisal. Included pre-underwrite and prep for closing. Provided hands on training.
Fraud Detection Specialist

Datanet ITC

(Information Technology and Services industry)

2005 — 2005 (less than a year)

Bankruptcy credit card payment theft detection specialist and Supervisor of identity theft detection process for GE Financial on accounts like Gap, Walmart, JC Penney etc. In depth research and auditing of Mainframes, Pacer (online bankruptcy court system information), automated Lexus Nexus info.

Chana Hercenberg’s Education

Thomas Edison State College

Web Design 1995 — 1999
University of Maryland College Park

Psychology, Science 1995 — 1997

Additional Information

Chana Hercenberg’s Websites:

Chana Hercenberg’s Interests:

Love projects that bring a 'greater good' to the world, technology, musically creative, free spirited, thorough, dedicated, love to learn new things, very high focus on maintaining confidentiality, facebook, design, fraud detection, philosophy, reading, writing, movies, emotional health.

Chana Hercenberg’s Groups:

TopSEOs
SEMlist
ABestWeb
DigitalPoint
B2B Marketing
Internet Retailer
Paypal Verified
Facebook & Yahoo Group Owner: NY Frum Events (600 + members)
Facebook Owner: Women Entrepreneurs

Web Analytics Demystified
NetSquared
On Startups - The Community For Entrepreneurs
TEN - Top Executives Net
Advertising Professional
Business Intelligence
International Network of Social-Eco Entrepreneurs
DataShaping Advanced Analytics
Social Entrepreneurship Congress
Web Analytics Association
International Networking Speakers and Coaches Assoc
Google Group
Marketing Research Association
BusinessWeek Group
Consultants Network
Search Engine Strategies Conference & Expo
Market Research Global Alliance (MRGA)
eMarketing Association Network
The Internet Marketing Conference (IMC) Group
Internet Affiliate Marketers Association (IAMA)
Speakers and Panelists
FrumNetwork
Success Networking
CRM Experts
Technology Marketing Community
Women Partner
The Young Jewish Entrepreneurs Club
Tech Recruiters - 5000+ Members
Competitive/Market Intelligence Professionals
Search Marketing Salon
Analytic Bridge
e-Commerce Solutions
Business Analytics
Web Analytics Wednesday NYC
Community 2.0
Market Research Professionals
BD Networking
Consumer Insights Interest Group
SAS & Analytics Users
Forrester
Marketing & Communication Network
Global Analytics Network (+5K analytic professionals)
Market Research Marketing Professionals Group
Woman Owned NY Network (WomanOwnedNY.com)
Trendwatchers - 360° Product Design Trends
Future Trends
X Change Conference 2008
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Excellent Analytics