
Writer/Contributor at Fuel Your Blogging
Madison, Wisconsin Area

Writer/Contributor at Fuel Your Blogging
Madison, Wisconsin Area
Proven ability to generate big ideas, clever headlines and conversational copy that gets people to act — consumer and business to business. I'm experienced managing copywriters and graphic designers. I collaborate well with cross-functional teams and I'm comfortable presenting to account executives, senior management and clients.
clever headlines, smart copy, fun collaboration, creative direction and the occasional secret handshake.
(Marketing and Advertising industry)
September 2009 — Present (3 months)
(Marketing and Advertising industry)
July 2009 — Present (5 months)
(Marketing and Advertising industry)
March 2009 — Present (9 months)
I'm available for hire.
(Marketing and Advertising industry)
February 2009 — March 2009 (2 months)
(Marketing and Advertising industry)
June 2008 — November 2008 (6 months)
(Public Company; 5001-10,000 employees; SHLD; Apparel & Fashion industry)
January 2008 — June 2008 (6 months)
Managed a creative team who delivered on-brand marketing solutions related to the uniform/outfitting programs for Chase, Hampton Inn, Land Rover, Saturn, State Farm, True Value, UPS and WaMu.
• presented creative to clients regularly
• established trusting relationships with sales teams, designers, vendors and clients
• launched an e-catalog solution that led to a new revenue stream
(Public Company; 5001-10,000 employees; SHLD; Apparel & Fashion industry)
December 2005 — May 2008 (2 years 6 months)
Wrote benefit-driven headlines, conversational copy and call-to-action web copy. Worked closely with the national sales teams to launch logo’d apparel and uniform programs. Elevated the creative standard for such materials, leading to the company to create the Creative manager position for me.
(Public Company; 5001-10,000 employees; SHLD; Apparel & Fashion industry)
May 2002 — December 2005 (3 years 8 months)
Wrote benefit-driven headlines, conversational copy and call-to-action web copy.
(Public Company; 10,001 or more employees; LTD; Retail industry)
October 2000 — May 2002 (1 year 8 months)
Worked closely with merchandising teams to introduce new products as well as educate sales associates on how to talk with customers about the features and benefits.
(Marketing and Advertising industry)
October 1999 — April 2000 (7 months)
BA , Advertising , 1992 — 1997
new media, art, graphic design, music, beer, odd-ball stuff
3 Addy's (1 best of category!!)