
Jr. Digital Associate, MediaVest
Greater New York City Area

Jr. Digital Associate, MediaVest
Greater New York City Area
Digital media buying and planning, UGC, social entertainment, brand advocacy and more
Digital media, branding, marketing
(Public Company; Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
+ Planned, negotiated, and executed digital display advertising campaigns across multiple retail categories for Walmart Stores client
+ Assisted digital team with campaign optimizations, research and brainstorming sessions as well as managed team schedules and organized vendor meetings
+ Proficient with media tools such as ComScore, PointRoll, DoubleClick (DFA), MediaBank, Nielsen Netviews, AdRelevance, @Plan, and more
+ Team awarded 2008 Retail Marketer of the Year by OMMA Magazine
(Marketing and Advertising industry)
May 2007 — November 2007 (7 months)
+ Executed the development and fulfillment of a national cross-promotional giveaway supporting Paramount Pictures theatrical release Stardust and Delia’s retail stores
+ Managed orders, inventory and customer service for South Carolina Bank and Trust’s retail webstore
+ Created and completed purchase orders for account executives
+ Assisted with the creative brainstorming of press kits and promotional products for Paramount and Dreamworks major motion picture releases
+ Provided assistance with fulfillment of other mass-promotional products
B. A, Journalism and Mass Communication , with a focus on Advertising and Business Administration , 2005 — 2008
I really want to sink my teeth into any of the following: Media Buying/Planning, Brand advocacy, Nontraditional promotions, Creative strategy, Writing for TV, music, film, entertainment, et al.
SAF Gold Award for Nontraditional Ad, 2008