Carole Gunst

Carole Gunst

Marketing consultant with expertise in product marketing, marketing communications, and leveraging social media

Greater Boston Area

Current
Past

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6 more...

Education
  • Emerson College
  • University of Rhode Island
Recommended
Carole has 10 recommendations 10 people have recommended Carole
Connections
500+ connections
Industry
Marketing and Advertising

Carole Gunst’s Summary

Award-winning marketer with experience running all aspects of marketing. Strong ability to develop the product with the right messaging for the marketplace, build strategic relationships, manage high-performance marketing teams, and organize user communities.

Carole Gunst’s Specialties:

Leveraging product marketing, marketing communications, and social networking to meet the business objectives for all of the organizations that I work with.

Carole Gunst’s Experience

  • Principal

    Gunst & Associates

    (Privately Held; Marketing and Advertising industry)

    October 2009 — Present (2 months)

    With expertise in product marketing, marketing communications, and leveraging social media, select achievements for clients include:

    * Managing all marketing and public relations for Locust Press, publisher of the autobiography of Harlan Anderson, the co-founder of Digital Equipment Corporation. Deliverables to date include the Locust Press website, the Harlan Anderson blog, and the High Tech History blog and Twitter feed.
    * Project management of a top secret assignment for MITX, the Massachusetts Interactive Technology Exchange.

  • Senior Marketing Consultant

    EMC

    (Public Company; EMC; Information Technology and Services industry)

    September 2006 — October 2009 (3 years 2 months)

    • Directed the team through product launches for EMC’s enterprise storage products and solutions with Cisco, Microsoft, and Oracle. Developed core positioning and messaging, executed lead gen programs, and created content for podcasts, webcasts, videos, and online communities. Received an EMC marketing recognition award for the groundbreaking Symmetrix "Flash Drive" launch.
    • Showcased EMC's energy efficiency advantages through white papers, case studies, webcasts, podcasts, sales training, and events to keep EMC at the forefront of all “Green Data Center” activity. Received two EMC marketing recognition awards for this work.

  • Marketing Director (contract)

    Yankee Group

    (Privately Held; Market Research industry)

    May 2006 — September 2006 (5 months)

    Filled in for the marketing director while she was on leave. Marketing projects included: people management, online lead generation activities, logo refresh, and writing all online/offline collateral materials (including the website) as part of the rebranding effort.

  • Marketing Director

    GlassHouse Technologies

    (Privately Held; Information Technology and Services industry)

    April 2005 — April 2006 (1 year 1 month)

    Managed marketing professionals on staff, an outside PR firm, and contractors to lead the team on the:
    • Launch of a new information management solution every quarter.
    • Development of newsworthy information and media training of internal spokespeople for media outreach activities that kept GlassHouse out in front of the storage industry.
    • Reduction of costs by 50% by bringing design in-house, and overhauling website to better position GlassHouse in the industry and ensuring that all marcom was downloadable in electronic form.

  • Marketing Director

    Iron Mountain

    (Public Company; IRM; Information Technology and Services industry)

    March 2003 — March 2005 (2 years 1 month)

    Garnered two “Marketing Star” awards and an “Award of Excellence” while managing staff of five, outside agencies, and contractors to:
    - Develop e-mail archiving and online backup SaaS products and services for Iron Mountain’s customers
    - Create marketing campaigns, collateral, interactive sales tools, public relations initiatives, sales presentations, competitive analysis, and lead generating activities
    - Execute Iron Mountain’s first-ever advertising campaign that achieved a 900% gain in the number of unique visitors to the web site along with a significant lift qualified leads for sales.

  • Principal

    Gunst & Associates

    (Marketing and Advertising industry)

    January 2000 — March 2003 (3 years 3 months)

    Select achievements for clients include:

    • Taking Newbury Networks out of stealth mode and giving it an online presence in time for the company unveiling at a major industry event. Handled all public relations while core team was being hired.
    • Turning a concept into a 150-page magazine for the initial editions of the HomeWorks Sourcebook, a home and garden publication targeted at homeowners in the Greater Boston area, while launching the HomeWorks Media Group as a business.
    • Helping idealab! Boston market themselves to the entrepreneurial community in the Greater Boston area

  • Senior Product Marketing Manager

    Dragon Systems (now part of Nuance)

    (Privately Held; Computer Software industry)

    March 1998 — December 1999 (1 year 10 months)

    • Managed cross-functional teams to develop and market the Dragon NaturallySpeaking consumer product line. Activities included customer research, documentation, collateral, packaging, public relations, and demonstrating the products to a wide variety of audiences.
    • Responsible for all marketing programs with AOL, a partner that sold over one million units of Dragon’s software in the first year. Programs included development of custom products, building an online community of customers, and constant testing of online offers. Nominated by the sales team for one of ten “Sales & Marketing Achievement” awards presented by the CEO at our annual meeting.

  • Senior Product Manager

    Intellution

    (Public Company; INTC; Semiconductors industry)

    March 1997 — March 1998 (1 year 1 month)

    Managed cross-functional team to relaunch two Internet products with new collateral, PR strategy, direct mail campaigns, and sales tools which resulted in significant add-on sales for the core product line that weren’t happening before.

  • Marketing Director

    Grasp Information Corporation

    (Marketing and Advertising industry)

    September 1996 — March 1997 (7 months)

    Was a one-person marketing shop until the firm ran out of funding who:
    • Developed product identity, packaging, press activities and collateral for Grasp’s two Internet products
    • Initiated co-marketing relationship with AltaVista to increase exposure for Grasp’s products and encouraged Macromedia to choose our product demo as “Shock Site of the Week” which doubled hits to the web site.

  • Senior Marketing Manager

    Lotus Development

    (Public Company; IBM; Computer Software industry)

    April 1987 — September 1996 (9 years 6 months)

    Worked across the organization to:
    • Develop and execute marketing programs around major accounts for the SmartSuite product line achieving a 22% market share gain through OEM efforts.
    • Create and implement two “out of the box” seminar series: “Present for Success” and “Electrifying Presentations” that were targeted primarily at end users and defined and managed the “Presentations on the Fly” USAir Shuttle program which had Freelance Graphics in the airline shuttle terminals and caught the attention of The Boston Globe.
    • Launch Freelance Graphics for Windows as part of the product management team that took Freelance from 19% market share to 30% market share in one year.

Additional Information

Carole Gunst’s Groups:

* Former board member and Chairperson of the Marketing Committee, The Art Connection
* Co-founder and Chief Marketing Officer, AXLE.org (Association of Ex-Lotus Employees)
* Member, MITX (Massachusetts Interactive Technology Exchange)
* Member, Boston Chapter, American Marketing Association
* Member, Boston Athenaeum
* Member, Boston Chapter, Social Media Club

  •    Pragmatic Marketing Alumni
  •    Inbound Marketers - For Marketing Professionals
  •    AMA Boston Marketers
  •    New England Venture Community
  •    Vintage Computing & Computers
  •    Lotus Alumni
  •    ProductCamp Boston
  •    The Art Connection
  •    MITX
  •    Solution Marketing Pros
  •    VentureLoop
  •    Boston Solo PR Practitioners

Carole Gunst’s Honors:

* Received three EMC "Marketing Recognition" awards for my work on energy efficiency online marketing campaigns and for product marketing work on the Symmetrix "Flash drive" product launch.
* Garnered an Iron Mountain "Award of Excellence" for Digital Services online marketing programs.
* Was presented with Iron Mountain "Marketing Star" awards for a 10-city data protection seminar tour and for the "The New Face of Data Protection" 4-city seminar series.
* The Association of Ex-Lotus Employees website was nominated a finalists for Best Online Community at the MIMC (now MITX) Awards.
* Received one of ten "Top Achiever" awards from Dragon Systems for work developing online marketing activities with AOL
* The Lotus Freelance Graphics Team won the "Making Something Happen" award from the CEO at the annual meeting

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