
Senior VP for User Experience at Sclipo
Barcelona Area, Spain

Senior VP for User Experience at Sclipo
Barcelona Area, Spain
Designer, user experience specialist and web project leader. Since 1996, has worked and consulted for startups and multi-nationals in the US and across Europe.
Deeply interested in user psychology and motivation, specifically relating to participation in virtual communities. Developed the concept of "digital altruism" based on experience recruiting and leading an online community of 2,000 expert users for Emagister.com.
Now a part of the Sclipo team, building a new version of this award-winning social learning network for teaching through video and webcam.
user experience, video, social learning, social software, usability, digital altruism, web design, participatory culture, social networking, lifecaching, peer production, social media, web metrics, convergence, interaction design, trends, user motivation, web 2.0, creativity, innovation, user-generated content, empathy, virtual communities, trendwatching, user psychology, project management
(Privately Held; 1-10 employees; Internet industry)
September 2008 — Present (1 year 3 months)
Leads user experience, product development and community management for Sclipo.com, a social learning web site where users learn and teach through video and webcam.
(Privately Held; 51-200 employees; Internet industry)
April 2004 — September 2008 (4 years 6 months)
Lead user-generated content team (self-publishing of online tutorials.)
User experience lead and social networking specialist for Emagister's social learning site GruposEmagister.
(Internet industry)
January 2001 — November 2007 (6 years 11 months)
User experience and social networking consulting for clients in the US, UK and across Europe, including social media start-ups, international payment platforms, political parties, multinational corporations and small businesses.
(Public Company; 10,001 or more employees; CS; Banking industry)
April 2000 — April 2004 (4 years 1 month)
Lead a four-person team of web designers, front-end developers and Flash developers. Provided creative and user experience direction for web site development projects and online advertising campaigns. Lead multi-national project teams for clients in Portgual, UK, Switerzland, Spain and Belgium. Managed and maintained all corporate websites.
(Internet industry)
1999 — 1999 (less than a year)
(Internet industry)
1996 — 1999 (3 years )
Generating Online Communities through User Interfaces 2008 — 2008
User Experience Conference 2007 — 2007
Managing Projects for Speed 2005 — 2005
BA , American Studies , September 1995 — June 1999
Graduated Cum Laude
digital altruism, user motivation, user psychology, user experience, video, social learning, usability, participatory culture, social networking, social media, trends, , web 2.0, creativity, innovation, user-generated content, empathy, virtual communities, trendwatching, user psychology, project management