CEO & Co-Founder WiderFunnel Marketing Optimization
Vancouver, Canada Area
- Current
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- Co-Founder & CEO at WiderFunnel Marketing Optimization
- Past
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- Online Marketing Consultant at Goward-Burns Marketing
- Direct Response/CRM Director at DDB Canada
- Direct Response Supervisor at TBWA\Vancouver
- Direct Response Supervisor, Blitz Direct at Cossette Communication-Marketing
- Analytical Chemist at Canadian Food Inspection Agency
- Education
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- Royal Roads University
- British Columbia Institute of Technology
- Simon Fraser University
- Recommended
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4 people have recommended Chris - Connections
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328
connections
- Industry
- Marketing and Advertising
- Websites
Chris Goward’s Summary
We maximize web results for clients through strategic testing and Conversion Rate Optimization of prospect and customer touchpoints.
Recognized as a Gold CMA award winner (2005) and one of Marketing Magazine’s 30-under-30 “Ones to Watch” (2004).
Ecommerce and Lead Generation clients have included: Epson Global, SAP Business Objects, Google, Tourism BC, Robeez, Sage Software, IVG Stores, Getty Images, TELUS, Manitoba Telecom (MTS), Safe Software, IAP Insurance, FINCAD, Vancity Credit Union, and Merchant Warehouse, among others.
Chris Goward’s Specialties:
Marketing optimization, conversion rate optimization, online and offline integration, communications, entrepreneurship.
Chris Goward’s Experience
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Co-Founder & CEO
WiderFunnel Marketing Optimization
(Internet industry)
June 2007 — Present (2 years 2 months)
WiderFunnel is the original Conversion Rate Optimization Agency. We maximize clients' conversion rates through A/B/n testing, Multivariate testing and web analytics with all-inclusive services.
We provide testing strategy, hypothesis creation, wireframing, graphic design, html and coding, and results analysis within our proven Kaizen Method(TM).
Improved Conversion Rates:
- Nearly tripled webinar signups for Environics Analytics
- Lifted Safe Software's lead generation rate by 170%
- Increased Tourism BC's email capture rate by 12%
- Raised SAP Business Objects's landing page conversion rate by 32.5%
- Nearly doubled a credit card affiliate marketer's business
(See details at http://www.widerfunnel.com/proof/case-studies)
Our clients have *all* seen conversion rate increase of up to 277%. For moreinformation, visit widerfunnel.com and widerfunnel.com/blog -
Online Marketing Consultant
Goward-Burns Marketing
(Online Media industry)
July 1994 — June 2007 (13 years)
Interactive agency providing direct response web site strategy and website design.
· Launched test market of Rockit Roller™ scooter with investment backing
· Developed 2006 HeroesLottery.com, 2006 WinFall-Lottery.com, 2006 MillionaireLottery.com and 2007 BCChildren.com charity lottery campaigns
· Developed tashica.com eCommerce site and achieved #1 “fashion jewellery” Google ranking, 2002-04
· Began actively building the web in 1994. -
Direct Response/CRM Director
DDB Canada
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 2005 — October 2006 (1 year)
Director for Western Canada Direct Marketing Division of DDB Canada / Rapp Collins. Developed B2B and B2C integrated communications campaigns for BC Hydro, TELUS and Getty Images.
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Direct Response Supervisor
TBWA\Vancouver
(Privately Held; Marketing and Advertising industry)
May 2005 — November 2005 (7 months)
Planned and oversaw direct mail and online marketing programs for Vancity Credit Union and Citizens Bank. Introduced the Kaizen Method for continuously improving conversion rates.
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Direct Response Supervisor, Blitz Direct
Cossette Communication-Marketing
(Public Company; Marketing and Advertising industry)
October 2002 — May 2005 (2 years 8 months)
B2B lead generation expert on the ad agency’s direct response team. Improved Conversion Rates:
· Business Objects IT Pro Campaign – 6% offline response rate, 11% email response
· Manitoba Telecom 2003 Solo Campaign – Product usage conversion rate increased to 250% of objectives (NAMMU Award winner)
· Tourism BC 2005 variable fulfillment guide – Customized and personalized guide lifted ROI by decreasing costs and maintaining conversion rate (Gold CMA Award winner) -
Analytical Chemist
Canadian Food Inspection Agency
(Government Agency; 201-500 employees; Government Administration industry)
1996 — 1996 (less than a year)
Tested food safety using analytical chemistry methods in the Canadian Government lab.
Chris Goward’s Education
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Royal Roads University
BComm , Entrepreneurship , 2002 — 2004
- Activities and Societies:
- Developed a business plan, marketing plan and brand identity for an import product. I pitched *real* investors with the plan and received *real* funding for a test market product launch.
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British Columbia Institute of Technology
Dipl. Tech. , Marketing Management , 2000 — 2004
- Activities and Societies:
- Graduated at the top of the class with the Board of Governor's Leadership Medallion.
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Simon Fraser University
Biochemistry 1995 — 1997
- Activities and Societies:
- Two years of Biology, Chemistry, Biochemistry, Physics, English and Math have imparted an appreciation and inquisitiveness of the rules that govern life. At least, that's what I tell myself.
Additional Information
Chris Goward’s Websites:
Chris Goward’s Interests:
Conversion Rate Optimization, Web Analytics, Internet Marketing, eCommerce, Lead Generation, B2B Marketing, B2C Marketing
Chris Goward’s Groups:
Google Website Optimizer Authorized Consultants, Google Analytics Authorized Consultants, BC Institute of Technology Advisory Committee
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Inbound Marketers - For Marketing Professionals -
eMarketing Association Network -
Speakers and Panelists -
Chief Marketing Officer (CMO) Network -
Google Analytics Authorized Consultants -
BCIT Marketing Communications Program Advisory Committee -
Internet Marketing Executives -
Online Marketing Summit Education Network -
B2B Conversion Optimization Network -
B2C Conversion Optimization Network -
Google Website Optimizer Authorized Consultants -
Vancouver Digital Marketing -
eM+C -
Internet Marketing Conference (IMC) Vancouver
Chris Goward’s Honors:
· CMA Gold, 2005
· Listed on "Ones to Watch", Marketing Magazine, 2004
· NAMMU Award, 2003
· Board of Governors’ Leadership Medallion, BCIT, 2002
· BCIT Alumni Association’s Medallion, BCIT, 2002
· Top Direct Response Marketing Student Award, BCIT, 2002
· Palmer Jarvis DDB Marketing Scholarship, BCIT, 2001
· Direct Response Marketing Scholarship, BCIT, 2001
Chris Goward’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
