Cenk Bulbul, PhD

Current

• Partner, Director, Marketing Strategy at Ogilvy New York

Past

• Offers and Market Research Line Manager at Telecom Italia Mobile (JV)
• Senior Associate at McKinsey and Company
• Assistant Manager, Treasury at Citibank Turkey

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Education

• New York University - Leonard N. Stern School of Business
• Carnegie Mellon University
• Bogaziçi Üniversitesi

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Connections

193 connections

Industry

Marketing and Advertising

Cenk Bulbul, PhD’s Experience

• Partner, Director, Marketing Strategy

  Ogilvy New York

  (Public Company; WPP; Marketing and Advertising industry)

  February 2007 — Present (2 years 10 months)

  Accounts: American Express /OPEN, Motorola, TD Ameritrade, Siemens, SAP, DuPont, Cisco, Nature Made, Yahoo, BGI (iShares), GSK (Panadol)
  •Developed 360 and segmented marketing and communications strategies, demand generation programs and communications plans for the above mentioned accounts
  •On each of these assignments, built the business case, defined the problem solving framework and led a fact-based creative problem solving approach to arrive at the desired outcomes
  •Coordinated the activities of an interdisciplinary group of channel consultants, creative staff, planners and media executives to deliver the requests of the above mentioned clients
  •Managed and coached junior marketing strategy consultants
  •Contributed knowledge development articles to Ogilvy knowledge base

• Offers and Market Research Line Manager

  Telecom Italia Mobile (JV)

  (Telecommunications industry)

  January 2001 — July 2002 (1 year 7 months)

  •Launched ‘first-ever-in-the-market’ pricing plans motivating customer acquisition in masses
  •Created one big promotion every month to increase usage and motivate subscription to value-added services (cell phone-based soccer-league game, air-time bank, mobile banking services, etc.)
  •Co-lead the Saatchi and Saatchi planning and insights team to re-launch the core brand and develop the media campaigns of new offers and promotions
  •Managed a team of three product specialists and two pricing analysts
  •Set up the market research function and responsible for all the market research activities
  •Led two significant brand image research studies opening the way to the re-launching of the brand

• Senior Associate

  McKinsey and Company

  (Partnership; McK; Management Consulting industry)

  1998 — 2001 (3 years )

  Highlights from project work in telecom, banking, Internet/technology industries:
  •Managed a large team of client’s middle managers and 3 consultants to launch the operational turn-around and privatization program of the largest bank in Czech Republic in a period when 96% of the bank-assets in the country was in bankruptcy
  •Managed a team of 3 consultants in assisting the largest Czech insurance company immediately after its acquisition of the largest Czech Internet bank to create new product development strategies
  •Managed a large team of 6 consultants, a field team, contractors and client’s middle managers in designing the distribution strategy of a start-up telecom company before its launch
  •Developed market entry strategies for an Austrian bank ahead of its expansion plans to eight Central and Eastern European countries

• Assistant Manager, Treasury

  Citibank Turkey

  (Public Company; Financial Services industry)

  1997 — 1998 (1 year )

Cenk Bulbul, PhD’s Education

• New York University - Leonard N. Stern School of Business

  PhD , Marketing , 2002 — 2007

• Carnegie Mellon University

  MBA , Finance , 1994 — 1996

  Outstanding Academic Achievement Award at Graduation (Highest academic achievement award granted to 3 students from the graduating class)

• Bogaziçi Üniversitesi

  BS , Industrial Engineering , 1990 — 1994

  Activities and Societies:

  President of Operations Research Club
  2nd our of 104 in graduating class with a GPA of 3.74 / 4.00