Cem ARGUN

Current

Marketing & Advertising Consultant | Digital Marketing Consultant at Independent Consultant

Past

Managing Partner at TargetYouth
Interactive Project Consultant at Loop Interactive Agency
Vice President of Marketing & Member Services at National Geographic Turkey / Dogus Communications

Group Account Director at Wunderman Istanbul
Brand Manager at Young & Rubicam / Reklamevi
Account Executive at Alice BBDO

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3 more...

Education

Bilkent University
Saint Joseph Istanbul
İlhami Ahmet Örnekal

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Recommended

3 people have recommended Cem

Connections

215 connections

Industry

Marketing and Advertising

Websites

My Blog

Cem ARGUN’s Summary

Being in the marketing & advertising industry for more than 15 years, Cem Argun explored many different aspects of the business, by starting an early career in advertising at multinational ad agencies like BBDO & Y&R. Later on joining Wunderman Istanbul, he acquired a solid direct marketing & CRM know-how and consolidated that experience into than newly emerging permission based interactive projects. Leading the Ford account team he initiated uniquely creative, yet confidently accountable projects like "zagallo.com" to promote Ford Ka.

Enjoying direct marketing & CRM, he accepted a new assignment from Dogus Media Group: to start from scratch the subscription & consumer marketing business of a magazine publishing start-up. Together with his team they, launched National Geographic magazine's Turkish edition and gave birth to Turkey's best selling consumer magazine with record breaking subscription and newsstand figures. The ground breaking multi-channel subscription operation was recognized as one of the best by the National Geographic Society.

Involved in many interactive & online projects as independent consultant, he later on co-founded TargetYouth, a youth marketing agency creating cross-media integrated projects mixing online, mobile, events, viral & mass media. TargetYouth, being Turkey's first demographic marketing agency, served blue-chip clients & brands like Garanti, Akbank, Turkcell, Dogan Online, e-kolay.net, Turk.net, Coca-Cola, Mynet, IKEA etc...

During this time TargetYouth also formed a strategic alliance with Wunderman Istanbul, to bid & win the IKEA account. Cem led the team that created & managed the country launch and all retail advertising campaigns of the brand for over 2 years.

Cem ARGUN’s Specialties:

Youth marketing, advertising strategy & management, brand management, interactive marketing, information architecture, SEO/SEM, social media, sociometry & influencer networks, guerrilla & viral marketing, mobile marketing, retail marketing, direct marketing & CRM.

Copywriting & creative leadership, advertising critic.

Cem ARGUN’s Experience

Marketing & Advertising Consultant | Digital Marketing Consultant

Independent Consultant

(Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)
Managing Partner

TargetYouth

(Marketing and Advertising industry)

November 2002 — April 2008 (5 years 6 months)
Interactive Project Consultant

Loop Interactive Agency

(Marketing and Advertising industry)

2002 — 2002 (less than a year)
Vice President of Marketing & Member Services

National Geographic Turkey / Dogus Communications

(Marketing and Advertising industry)

2000 — 2002 (2 years )
Group Account Director

Wunderman Istanbul

(Public Company; Marketing and Advertising industry)

1999 — 2000 (1 year )
Brand Manager

Young & Rubicam / Reklamevi

(Marketing and Advertising industry)

1996 — 1998 (2 years )

Managed Colgate Palmolive brands & Digital / DEC computer.
Account Executive

Alice BBDO

(Marketing and Advertising industry)

1994 — 1996 (2 years )

Managed the Levi's & Delta accounts.