Celine Nourry

Current

Product owner, Senior Digital Product Manager Hotels & Hostels [Acting] at Lonely Planet

Past

Digital Product Manager - Hotels & Hostels at Lonely Planet
Business Analyst (contract) at Virgin Atlantic Airways
Business Analyst at Opodo

Business Analyst/Implementation manager at HotelHub
Online Partnerships at Singapore Airlines
Provider co-ordinator EMEA at Amadeus Madrid

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Education

ESCAET - Ecole Superieure de Commerce et d'Administration des Entreprises de Tourisme
Université de Provence (Aix-Marseille I)

Recommended

1 person has recommended Celine

Connections

151 connections

Industry

Leisure, Travel & Tourism

Websites

Celine Nourry’s Summary

All-round talented individual with more than 10 years of experience in the online travel space in France, UK, Singapore, Spain and Australia working for Airlines, GDS, Corporate hospitality, Online Travel Agency (OTA) and Travel Publication businesses.

Worked on key eCommerce initiatives with exposure to dynamic packaging, multi-hotel supplier distribution, leisure/corporate booking platforms, hotel merchant model, airline ticketing fulfilment, SEO/SEM, payment systems and websites localisation.

Short term goals are to get my foot in the social/digital media jungle targeting leisure/travel industry businesses.

Celine Nourry’s Specialties:

• Business analysis & processes
• Agile, Scrum Product Development Process
• Business case development
• Website development and implementation.
• Usability & Online Research Studies.
• Product, Project Management.
• RFP process
• Budget/Financial Management/Revenue models
• Product strategy/roadmap
• Stakeholder / vendor Management
• Omniture SiteCatlyst, Google Analytics, Gomez, Webmetrics.
• Web 2.0 and Social Networking.

Celine Nourry’s Experience

Product owner, Senior Digital Product Manager Hotels & Hostels [Acting]

Lonely Planet

(Privately Held; Publishing industry)

August 2008 — Present (1 year)

Business case, P/L responsibility for the Lonely Planet Hotels & Hostels booking service.

• Define, implement product/content strategy & roadmap.
• Champion the service internally/externally to staff, vendors and media.
• Website performance measurement: web analytics, KPI definition.
• SEO/SEM strategy: prioritise and implement SEO enhancements, implement and monitor SEM Google Adwords campaign, keyword research aiming at low CPC/ high ROI.
Digital Product Manager - Hotels & Hostels

Lonely Planet

(Privately Held; Publishing industry)

November 2006 — July 2008 (1 year 9 months)

• Responsible for the daily management of the Lonely Planet Hotels & Hostels booking service.

• Respond to the needs to travellers. Propose key functionality enhancements to meet traffic and revenue targets, grow depth/breadth of product offering.

• Assist in defining the product strategy with strong focus on the ultimate ‘traveller experience’ whilst staying aligned with the broader Lonely Planet online strategy.

• Co-develop RFP/Project scope for implementation of new business model.
Business Analyst (contract)

Virgin Atlantic Airways

(Privately Held; Airlines/Aviation industry)

September 2005 — February 2006 (6 months)
Business Analyst

Opodo

(Privately Held; Leisure, Travel & Tourism industry)

February 2004 — July 2005 (1 year 6 months)

• Website localisation requirements for new website launch of Opodo Italy.

• Gap analysis of UK site, address technical issues and propose workaround solutions.
• Identified business opportunities to maximise revenue of new site: localised air booking flow, fulfillment, new form of payment, ticket delivery methods.
• Developed and presented business case for each opportunity
• Performed impact analysis and risk assessment from other projects and existing applications: content management system, SEO, air booking flow, change requests, call centre application etc.
Business Analyst/Implementation manager

HotelHub

(Leisure, Travel & Tourism industry)

July 2002 — January 2004 (1 year 7 months)

• Principal BA/Implementation manager of the corporate hotel booking platform of Havas Voyages American Express France .

• Client relationship management: briefs/demos/workshops, project scope, roadmap and deliverables.

• Developed Wireframes, IA documentation and website functionality of 3 hotel booking modules: travel policy, user profile management and hotel supplier agreements.

• Ensure compliance with requirements and timeframes with IT.
Online Partnerships

Singapore Airlines

(Privately Held; 5001-10,000 employees; Airlines/Aviation industry)

September 2000 — March 2002 (1 year 7 months)
Provider co-ordinator EMEA

Amadeus Madrid

(Privately Held; 5001-10,000 employees; Leisure, Travel & Tourism industry)

January 1998 — September 2000 (2 years 9 months)

Celine Nourry’s Education

ESCAET - Ecole Superieure de Commerce et d'Administration des Entreprises de Tourisme

MBA , Tourism Marketing and Management , 1995 — 1998
Université de Provence (Aix-Marseille I)

LEA , English, Italian , 1993 — 1995