Celeste Diaz Ferraro

Current

Professor, International Business & Entrepreneurial Studies at St. Mary's University
Founder & Principal at PaxMundi Strategy Consultants

Past

Brand Marketing Team Leader (50th Anniversary Brand Initiative) at International Finance Corporation (IFC), The World Bank
Director of Communications, Office of the Governor at Puerto Rico Federal Affairs Administration
Group Account Director at Publicis Sanchez & Levitan/Siboney (now Bromley Communications)

National Brand Manager at La Quinta Inns, Inc.
Washington DC Project Manager at KJS Marketing Communications
Community Outreach Officer at U.S. Senate, Ofc. Sen. Kay Bailey Hutchison (TX)
Account Executive at KJS Marketing Communications
Graphics Supervisor/Convention Services Associate at Marriott Hotels & Resorts

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Education

Georgetown University - The McDonough School of Business
Trinity University

Recommended

2 people have recommended Celeste

Connections

500+ connections

Industry

Management Consulting

Celeste Diaz Ferraro’s Summary

Two decades of expertise in brand strategy development for US domestic and global markets, market research, political communications and research, grass-roots outreach and marketing, coalition-building, influencer outreach strategy development, and extensive media relations (US Hispanic & general market). Project ownership of up to $32MM annually.

Industry expertise: 13 years in marketing to and communicating with the rapidly growing US Hispanic market. 7 years in hotel/tourism/hospitality. 5 years in environmental/social responsibility issues management. 4 years in investment banking/financial services industries.

Celeste Diaz Ferraro’s Experience

Professor, International Business & Entrepreneurial Studies

St. Mary's University

(Educational Institution; Higher Education industry)

2009 — Present (less than a year)
Founder & Principal

PaxMundi Strategy Consultants

(Privately Held; Management Consulting industry)

January 2007 — Present (2 years 11 months)

PaxMundi – Latin for world peace – is a mission-based enterprise that believes successful, profitable businesses can be effective agents for positive social and environmental change in our communities. PaxMundi equips private sector firms with the strategic processes and management/operations tools to achieve sustainable growth, while helping empower business owners to transform their lives and communities economically and socially.

PaxMundi supports small and micro enterprises that – despite functioning as America’s dynamic engine of growth – are desperately underserved by traditional marketing agencies and strategy consulting firms.

Corporate strategy services include competitive research, analysis & plan development as well as sustainability/social responsibility strategies for global competitiveness. Communications services include market research, brand development/positioning, public relations and marketing services.
Brand Marketing Team Leader (50th Anniversary Brand Initiative)

International Finance Corporation (IFC), The World Bank

(Government Agency; 1001-5000 employees; Investment Banking industry)

August 2005 — January 2007 (1 year 6 months)

Led the first brand development effort at International Finance Corporation (IFC), the private investment arm of the World Bank and the largest global investor in emerging markets. The comprehensive effort, grounded in extensive industry research and global stakeholder engagement, led to a yearlong 85-nation brand campaign that improved IFC’s competitiveness in the international investment banking arena while increasing human development impact and positioning the organization as the global standard-bearer on private sector sustainability. Key to success was development of strong partnerships with stakeholders such as the World Economic Forum, Financial Times, members of the global banking industry, international environmental and social issue advocates, and regional economic and industry sector leaders.
Director of Communications, Office of the Governor

Puerto Rico Federal Affairs Administration

(Government Agency; 201-500 employees; International Affairs industry)

March 2001 — January 2005 (3 years 11 months)

Strategy development leader for the U.S.' largest non-partisan Hispanic-targeted voter advocacy and mobilization campaign. Represent the Governor and the Administration to media outlets nationwide. Implement all U.S.-based communications by managing a staff of four, a team of two communications agencies and various political consultants. Develop and implement advocacy and crisis communications plans for legislative and political issues affecting Puerto Rico and US Hispanic community. Awarded national PRSA Silver Anvil and Gold SABRE honors.
Group Account Director

Publicis Sanchez & Levitan/Siboney (now Bromley Communications)

(Public Company; 201-500 employees; Marketing and Advertising industry)

September 2000 — June 2001 (10 months)

Provided strategic direction to team of 15 account management, creative, media and production staff, while serving as senior strategy and relationship interface for clients including Denny's, Dell, General Motors and Belo Corp.

Led agency search and evaluation processes, conducted quantitative and qualitative consumer research for message development, managed creative production for mass media/direct marketing/internet/guerrilla tactics, oversaw media negotiation and placement processes and evaluated efficiency of media buys. Identified influencer and grass-roots organizational needs, developed communications strategies to address partner concerns, identified and trained media surrogates for third-party strategies and built partner relationships with national and grass-roots community and industry organizations.
National Brand Manager

La Quinta Inns, Inc.

(Public Company; 5001-10,000 employees; LQ; Leisure, Travel & Tourism industry)

September 1997 — September 2000 (3 years 1 month)
Washington DC Project Manager

KJS Marketing Communications

(Public Relations and Communications industry)

March 1995 — September 1997 (2 years 7 months)
Community Outreach Officer

U.S. Senate, Ofc. Sen. Kay Bailey Hutchison (TX)

(Government Agency; 11-50 employees; Legislative Office industry)

March 1994 — March 1995 (1 year 1 month)
Account Executive

KJS Marketing Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 1993 — March 1994 (11 months)
Graphics Supervisor/Convention Services Associate

Marriott Hotels & Resorts

(Public Company; 10,001 or more employees; MAR; Leisure, Travel & Tourism industry)

August 1989 — May 1993 (3 years 10 months)

Celeste Diaz Ferraro’s Education

Georgetown University - The McDonough School of Business

MBA , International Business , 2004 — 2006
Trinity University

BA , Communication , 1987 — 1991

Additional Information

Celeste Diaz Ferraro’s Groups:

Nonprofit:,
Trinity University, National Alumni Board Executive Committee,
Presa Community Center, Vice Chair, Board of Directors,
Tobin Hill Commercial Revitalization Zone Task Force

Professional:,
National Association of Hispanic Journalists, lifetime member,
Net Impact, Washington DC chapter,
National Society of Hispanic MBAs, SA Chapter Board Member,
Association for Women in Communications, SA Chapter Board Member,
San Antonio Clean Technology Forum, Member
Las Comadres Para Las Americas, Member
MENSA, Member,