Online Marketing Expert: Helping Businesses Grow with Online Lead Generation and Brand Visibility
- San Francisco Bay Area
- Marketing and Advertising
Celeste Bishop's Overview
- President at Bishop Market Resources
- Columbia Executive Education
- Rutgers, The State University of New Jersey-New Brunswick
- Stanford University
Celeste Bishop's Summary
Celeste is the founder of Bishop Market Resources – a firm that assists companies, teams and individuals on how to build and leverage a Web presence that contributes to greater business success.
Celeste is a frequent public speaker, published author, consultant, service provider and entrepreneur with the following expertise:
- How to effectively develop websites as strategic assets
- How to build a Web presence to achieve business goals
- How to build relevant Web strategies and plans
- How to identify the pragmatic mix of Classic & Web 2.0 tactics
- How to build a competitive advantage online
Bishop Market Resources has created unique new programs and services, which identify potential opportunities available through more effective use of the Web. This necessarily involves websites and the ever-expanding universe of prospective opportunities online.
* SEM - Search Engine Marketing
* SMM - Social Media Marketing
* Web Strategy & Planning
* Web Competition
* Web 2.0 Functionality
* Web Lead Generation
* Web Brand Development
Celeste Bishop's Experience
Celeste Bishop's Publications
Authors: Celeste Bishop
- November 14, 2008
OnCompeting is a place to learn what works in online marketing and online competition… and what doesn’t work, best practices, pragmatic new approaches and debunk what is hyped but not delivering.
In short, our goal is to shorten your learning curve, put you in the game faster and give you substantive food for thought.
Our perspective is highly informed by observing and deconstructing how businesses compete online. In addition to understanding raw competition and how to gain competitive advantage this focus allows us to steal some thunder from the “Best of the Best” and accelerate learning.
Whether you use the Internet to generate awareness and interest for your business, manage your reputation, develop leads and sales, or operate your back-end customer management operations more efficiently – or all of those – you know one basic truth: the Internet works like nothing else.
OnCompeting, will provide you with a steady flow of insights, tips and resources that focus on helping you to develop your skills for faster business growth... the kind of business that achieves better results with less effort than their competitors.
Celeste Bishop's Projects
- July 2012 to 2015
Content Marketing - and specifically Online Content Marketing enables companies to intelligently make a variety of content, such as: articles, video, blog posts, infographics, presentations, podcasts, case studies and more available to interested individuals online. Content marketing is designed to create interest and awareness for the products and services a company provides. This is accomplished through development of a content strategy and plan, content creation and/or content repurposing, search engine optimization, content distribution and promotion. Content marketing, intelligently done, will create awareness and interest, build reputation, impart tust and improve search engine and social rankings.
- November 2012 to 2015
This creates understanding of the magnitude of change in how content marketing is regarded in businesses and what the trends are going forward. It also represents the various goals that online content marketing can serve,
- June 2012 to 2015
The biggest concern businesses cite in creating a robust content marketing campaign is the lack of content. Yet many companies have existing content that can be repurposed in several new formats, at least a portion of the content, to provide new content easily and inexpensively. An added bonus - the content is already approved internally!
Celeste Bishop's Skills & Expertise
- Video Search Engine Optimization (VSEO)
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Marketing Research
- Online Advertising
- Business Development
- Online Marketing
- Lead Generation
- Competitive Analysis
- Business Strategy
- Integrated Marketing
- Marketing Strategy
- Brand Development
- Email Marketing
- Marketing Communications
- Program Management
- Strategic Partnerships
- Marketing Management
- Digital Marketing
Celeste Bishop's Education
Columbia Executive Education