Cecilia Spanu

Current

Partner at Fattore Mamma
Owner at gruppo MAMME AL LAVORO

Past

Marketing Consultant and Trainer at Indipendent
Marketing Manager Capture Consumer Imaging at Kodak
Trade Marketing Manager Wholesale Laboratories/Wholesale Distributors at Kodak

Product Manager - Servizi Digitali at Kodak
Channel Manager - Orologerie Interactive at Sector Group
Business Development - Vendite Promozionali at Sector Group
Product Manager at Black & Decker Italia S.p.a.

see less...

4 more...

Education

Università Commerciale 'Luigi Bocconi'
Liceo Classico

Connections

154 connections

Industry

Marketing and Advertising

Websites

gruppo MAMME AL LAVORO

Cecilia Spanu’s Experience

Partner

Fattore Mamma

(Marketing and Advertising industry)

September 2008 — Present (1 year 3 months)

Fattore Mamma is the first Italian marketing and media firm specialized in marketing to moms.
In addition to offering clients marketing services, Fattore Mamma owns and operates some media properties dedicated to moms and families.
Visit Fattore Mamma at www.fattoremamma.com
Owner

gruppo MAMME AL LAVORO

(Internet industry)

August 2008 — Present (1 year 4 months)
Marketing Consultant and Trainer

Indipendent

(Marketing and Advertising industry)

January 2005 — August 2008 (3 years 8 months)

During this period I have hold training courses about Marketing and Communication and I've worked as consultant in Management-Marketing for companies active in different areas:
-as Managing Director for a chain of day-nurseries, including Peg Perego corporate one;
-as Head of Communication and Promotion Unit for Cestec S.p.A, operating in support of Lombard small ad medium companies;
-as Project Leader in a no-profit association organizing musical educational tours of Sforzesco Castle in Milan.
Marketing Manager Capture Consumer Imaging

Kodak

(Public Company; 10,001 or more employees; EK; Consumer Goods industry)

November 2003 — December 2004 (1 year 2 months)

 annual marketing plan definition and marketing budget management for film capture products
 planning and deployment of country specific consumer promotion, following all related activities:
• commercialization and packaging design approval process
• merchandiser development
• POS material
• media campaign definition
 media strategy and planning development
 country PR plan execution
 industry and share trend monitoring, competitors activities control
 country pricing tactics definition together with local Business Manager
Trade Marketing Manager Wholesale Laboratories/Wholesale Distributors

Kodak

(Public Company; 10,001 or more employees; EK; Consumer Goods industry)

April 2002 — November 2003 (1 year 8 months)

 trade marketing plan definition and channel trade marketing budget management for wholesale laboratories and wholesale distributors
 channel policy definition together with Sales Managers
 channel specific and customer specific promotional activities definition for wholesaler (demo days at cash and carry locations, bundle offers with special gift for shop owners, pos materials, etc.)
 planning and implementation of Kodak ABC merchandising program, specially designed to improve sell-out performances of traditional photo-retailers (1800 shops involved, 1000 promoter days together with wholesalers sale force)
 incentive plans definition for wholesaler sale force
 co-marketing activities development with main independent labs (consumer promo linked to D&P)
Product Manager - Servizi Digitali

Kodak

(Public Company; 10,001 or more employees; EK; Consumer Goods industry)

September 1999 — April 2002 (2 years 8 months)

 Kodak Picture Maker kiosks re-launch into photo retail channel (new communication strategy definition, new shop corners and pop materials development)
 Kiosks sales representatives coordination and management
 New channels business development for kiosks (Picture Maker Personalized Electronic Postcards at internet cafes, Picture Maker-internet at money-transfer retail locations, Picture Maker Low Service in modern distribution, Entertainment Photo System at McDonald)
 first evaluation of new born Kodak mobile services (i.e. PhotoNet OnLine, PhotoNet Mobile) and letters of intent signature with main Italian mobile operators (Tim, Omnitel)
 Kodak Italy web site launch (concept proposal definition and selection of local web agencies)
 relationship with Kodak US Internet Marketing team and Kodak EAMER web tech, development opportunities analysis and planning
Channel Manager - Orologerie Interactive

Sector Group

(Public Company; 51-200 employees; Luxury Goods & Jewelry industry)

January 1998 — September 1999 (1 year 9 months)

 trade marketing plan definition for “Sector Interactive” channel (600 watches retailers directly managed in terms of stocks, products display, sell-out)
 business analysis about sell-in, sell-out, retail inventory level, geographical coverage, etc.
 design, implementation and management of the “Interactive Web Site”, innnovative B2B web site built to keep permanently in touch with the most important customers
 design and upgrade of the “Interactive Multimedia Video Display” positioned in the Interactive points of sales (with info and video about “No Limits World”, new products and adv campaigns)
 channel promotional activities management: in-store promotions, merchandising, etc.
 business plan to export the project to other European countries (Germany, France, Switzerland)
Business Development - Vendite Promozionali

Sector Group

(Public Company; 51-200 employees; Luxury Goods & Jewelry industry)

April 1996 — January 1998 (1 year 10 months)

 marketing plans development
 action plans for the launch of new watches specially designed for the promotional channel
 select, recruit and manage new and existing Promotion agencies
 business and commercial analysis
 sales force management
Product Manager

Black & Decker Italia S.p.a.

(Electrical/Electronic Manufacturing industry)

December 1992 — April 1996 (3 years 5 months)

 new products launch plans definition
 market and competitors monitoring
 pricing policies definition
 planning and implementation of promotional activities addressed to sales force, channels and end users
 sales force meeting preparation and management
 monthly sales forecast and inventory level management