Cecilia Pineda Feret

Current

• Online Marketing & Community Strategist, Social Media Mentor, Writer/Editor at Accent Resources Online Marketing
• Co-owner; Acting CFO/COO at Brasserie Julien/Allure Catering

Past

• Executive Director/Principal at Accent Resources
• Assistant Manager at Loews Corporation
• Account Executive at Grey Communications International

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Education

• Columbia University - Columbia Business School
• Columbia University - Columbia Business School
• Brown University

• Columbia University Reid Hall Program in Paris

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1 more...

Recommended

11 people have recommended Cecilia Pineda

Connections

381 connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog

Cecilia Pineda Feret’s Summary

ONLINE MARKETING & COMMUNITY STRATEGIST
Corporate/Entrepreneurial Background
COLUMBIA MBA, BROWN BA

Help clients, colleagues, organizations to strategize and develop their community and brand, by integrating new media and social networking into their communications and marketing.

*** *** ***
BUSINESS DEVELOPMENT: STRATEGIC PLANNING & ADVISING
* Establish rapport
- Discern links among clients, employees, alumni, organization members, et al.
- Arrange for strategic alliances, community building & collaboration
- Research, report, & share available tools for networking, major industry trends, media methods, vehicles, products, services

GENERAL & PROJECT MANAGEMENT
* Handle legal, accounting/financial & human resources issues, eg, taxes, employee benefits, workers’ compensation, & liability insurance.
- Supervise office, bookkeeping & line staff w/payroll, accounting, banks, office inventory, etc.

MARKETING & COMMUNICATIONS
* Created websites and online communities. Produce marketing and communications materials such as newsletters releases, articles, profiles, summaries, signs, brochures, award submissions, proposals.

* Develop press relations: national, local, consumer, industry media coverage in print, broadcast, web.

* Devise & implement targeted program to attract variety of markets.

* Organize events. Prepare and run booths at exhibitions, conferences for non-profit, social, corporate.

Cecilia Pineda Feret’s Specialties:

* Advise & Market Individuals & Organizations. Establish online presence, branding, community building, community management w/ Social Media, Social Networking, and other tools.

* Liaise w/Broad Audience Spectrum: Press, Clients, Vendors

* Generate Strategic Alliances, Image, Press Coverage

* Write Proposals. Manage, Implement Programs. Perform Research. Analyze & Report Results. Make Recommendations

* Fluent Spanish & French, Conversational Italian, Knowledge of German & Russian.

Cecilia Pineda Feret’s Experience

• Online Marketing & Community Strategist, Social Media Mentor, Writer/Editor

  Accent Resources Online Marketing

  (Public Relations and Communications industry)

  January 2007 — Present (2 years 11 months)

  Consulting Services with Focus on Social Media Marketing & Online Community Management.
  
  Perform research, assess needs, create strategy & objectives, produce content, analyze results.
  Rinse. Repeat.
  
  1) Serve as Community Strategist for growing 3-unit Restaurant Company.
  2) Train & advise business professionals & entrepreneurs to leverage social networking applications such as LinkedIn, Facebook, & Twitter to brand themselves & their clients.
  3) Write & edit communications & presentation materials for use online and offline for philanthropic consultancy.
  4) Establishing online community for almost 3,000 members of academic, arts and music institution.
  
  Prior projects include:
  1) Conducted research for awareness campaign for on-site healthcare media vehicle.
  2) Assisted Sobel Media to produce monthly media & entertainment networking events on trends, featuring thought leaders.
  3) Performed competitive analysis for web venture targeting kids & their parents & gifters.
  4) Aided with research for business plan for regional media vehicle targeting West Coast market.
  5) Advised on 3-level restaurant opportunity seeking investors for up to $5 M.

• Co-owner; Acting CFO/COO

  Brasserie Julien/Allure Catering

  (Partnership; 11-50 employees; Restaurants industry)

  December 1998 — Present (11 years )

  Co-owner, Managed general administration, marketing, HR, legal, accounting/finance issues for up to 6 companies. No longer oversee day-to-day operations, but more as strategic planner/CFO/COO.
  
  BRASSERIE JULIEN, popular, medium-sized French restaurant on Upper East Side of Manhattan
  Since 1998 to Present
  
  ALLURE CATERING, award-winning, upscale catering company with innovative presentation
  Since 2000 to Present
  
  Catering clients include the French Consulate, BusinessWeek (75th Anniversary) at the Metropolitan Museum, Rupert Murdoch, News Corporation, Ernst & Young, Hillary Clinton for President, 2004 Republican National Convention in New York.
  
  Participated in opening, managing, & closing 4 other businesses from 1994 to 2001.

• Executive Director/Principal

  Accent Resources

  (Human Resources industry)

  January 1994 — December 2000 (7 years )

  Created personal marketing materials for job search candidates. Interviewed them and then developed resumes, cover letters, etc. Guided them through job search process. Clients ended up being overjoyed with accomplishments they did not even remember or realize they had achieved.
  
  Helped clients grow and discern what their needs and priorities were in life and how they could achieve them with my assistance.

• Assistant Manager

  Loews Corporation

  (Public Company; Restaurants industry)

  1992 — 1993 (1 year )

  Brief interlude to determine interest in the Food and Beverage industry.
  
  Managed line staff. Interacted with clients. Learned basics of running a dining room of up to 700 covers in one shift!

• Account Executive

  Grey Communications International

  (Public Company; 10,001 or more employees; Public Relations and Communications industry)

  July 1987 — July 1990 (3 years 1 month)

  Subsidiary where I worked was called GTFH Public Relations with clients in the Pharmaceutical and Healthcare Industries.

Cecilia Pineda Feret’s Education

• Columbia University - Columbia Business School

  Marketing, Development, Finance 2006 — 2007

  CONTINUING PROFESSIONAL DEVELOPMENT
  including Seminars, Workshops, & Classes such as
  
  Courses Audited at Columbia Business School
  Spring 2006, Summer 2006, Fall 2006, Spring 2007
  
  Managing Brands, Identity, & Experience
  Business in Society: “Doing well by doing good?”
  Marketing & the Internet
  Media & Information Management
  Marketing for Organic Revenue Growth
  International Media Business
  Systematic Creativity in Business
  Financial Statement Analysis

• Columbia University - Columbia Business School

  MBA , Management, Entrepreneurial and Marketing Focus , 1990 — 1992

  Continental Grain Scholarship
  Chase Scholarship
  
  Have recently audited 8 classes at Columbia Business School to update my MBA. See above listing

  Activities and Societies:

  Hispanic Business Association

• Brown University

  BA , International Relations, French , 1982 — 1987

  Employee, University Food Services, where I discovered I never ever wanted to work in Food and Beverage EVER again. Then I married a chef. . .

  Activities and Societies:

  Chair, International Relations Undergraduate Group

• Columbia University Reid Hall Program in Paris

  BA , French Culture, Literature, Language, History, and Politics , 1984 — 1985

Additional Information

Cecilia Pineda Feret’s Websites:

• My Company
• My Blog

Cecilia Pineda Feret’s Interests:

helping people and organizations connect, creating something tangible or intangible, new media, social media, social networking, social marketing, online communities, social enterprise, branding, group dynamics, organizational behavior, self-improvement, communications, languages, new technology

Cecilia Pineda Feret’s Groups:

Alumni Career Advisor, BROWN UNIVERSITY/COLUMBIA BUSINESS SCHOOL (1987-)
Chair, Social Media Committee, COLUMBIA BUSINESS SCHOOL ALUMNI CLUB/NY (2008-)
Alumni Ambassador, COLUMBIA BUSINESS SCHOOL (2000-)
Member, Class of 1992 Reunion Committee, COLUMBIA BUSINESS SCHOOL (2006-)
Chair, Communications, AARON PARENTS ASSOCIATION (2006-2009)
Moderator/Creator, Aaron Parents Yahoo Group, AARON SCHOOL(2006-2009)
Corresponding Sec'y, Parents Association, LAGUARDIA HIGH SCHOOL FOR THE PERFORMING AND VISUAL ARTS
Vice President/Founding Member, NATIONAL RESUME WRITERS ASSOC. (1997-1998) Created policies & programming for meetings & annual conferences.
Co-Chair & Chair, Career Development Committee, COLUMBIA BUSINESS SCHOOL ALUMNI CLUB-NY (1996-1998) Collaborated with Alumni Relations Department, including on Myers-Briggs.
Director, Job Bank, ROUNDTABLE FOR WOMEN IN FOODSERVICE-NY METRO CHAPTER (1994-1996)

•    Columbia Business School Alums
•    Inbound Marketers - For Marketing Professionals
•    Online Marketing Experts
•    Facebook.com
•    Brown University (1,500+ members)
•    Consultants Network
•    Columbia Business School, NY, Alumni and Current Students
•    Brown Alumni Association (BAA)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Digital Wednesday's- NY's weekly Networker for Online Media Professionals
•    New Media, Social Media, and Social Networking Participants
•    Social Media Today
•    Social Media Marketing
•    Social Media Mafia
•    Brown University Alumni of the 80s
•    Social Network & Community Creators
•    Women on the Web (www.wowowow.com)
•    Columbia Business School Alumni Club of New York
•    Social Media Academy
•    Social Media Marketing Mavens
•    Pig Talk
•    Twittering
•    Latinos in Social Media
•    HISPANIC SOCIAL MEDIA
•    Inbound Marketing University Alumni
•    IVY GROUPS - The Professional Network for Ivy League Alumni
•    IVY GROUPS: Advertising, Media & Public Relations
•    IVY GROUPS: Marketing & Sales

Cecilia Pineda Feret’s Honors:

BiZBash Event Style Awards 2003 and 2004

Best Food Presentation, Best Overall Event Concept

Finalist in two other categories including Best Innovative Idea

Reviews and mentions in media vehicles complimenting our businesses. Specifics coming soon.

Profiled in Self, Prevention, Crain's NY Business, and Newsday.

Cecilia Pineda Feret’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch