Director of Marketing at InXpo
San Francisco Bay Area
- Current
-
- Director of Marketing at InXpo
- Principal at PR Meets Marketing
- Past
-
- Senior Marketing Communications Manager at ON24, Inc.
- Public Relations & Events Manager at Ninth House, Inc.
- Account Director at Blanc & Otus Public Relations
- Account Director at Blanc & Otus
- Marketing Specialist at Fisher Development, Inc., International Department
- Account Executive at Niehaus Ryan Wong
- Sr. Account Executive at Niehaus Ryan Wong (NRW)
- Marketing Specialist at TranDa Corporation
- Assistant Account Manager at Ogilvy & Mather Public Relations
- Education
-
- University of California, Davis
- Nankai University
- National Taiwan University
- Recommended
-
14 people have recommended Cece - Connections
-
247
connections
- Industry
- Public Relations and Communications
- Websites
Cece Salomon-Lee’s Summary
I build and execute successful strategies for public relations, customer communications, conferences/speaker programs and analyst relations. I have over 15 years experience working with start-up organizations. This includes enterprise software and digital entertainment. Throughout my career, I have developed best practices and processes for combining emerging tech trends with existing strategies.
I am also the author of PR Meets Marketing blog. The blog highlights the intersection of public relations with marketing. My blog is listed on the Advertising Age top 500 blogs and has been ranked on several PR lists.
Cece Salomon-Lee’s Specialties:
Corporate communications, public relations, analyst relations, blogger and media relations, event and conference strategies, customer relations, social media strategy.
Cece Salomon-Lee’s Experience
-
Director of Marketing
InXpo
(Privately Held; Computer Software industry)
March 2009 — Present (9 months)
InXpo is a leading provider of virtual events solutions that enable organizations to connect, educate and engage with their audiences. Whether for internally (e.g. sales kick off meetings, employee staff meetings, partner and customer meetings) or externally facing (e.g. lead generation, tradeshows, job fairs), InXpo has the enterprise ready platform to deliver a seamless, engaging experience.
At InXpo, I am responsible for the marketing function, which includes public relations, lead/demand generation and social media efforts. -
Principal
PR Meets Marketing
(Public Relations and Communications industry)
January 2009 — Present (11 months)
Through my blog, PR Meets Marketing, I explore the intersection of PR and marketing. I view all public relations, from media relations, analyst relations, to brainstorming social media strategies, as an integral part of marketing. I develop and implement strategies that have demonstrable ROI, such as impact on website traffic or targeting key audiences for lead generation.
If you're interested in learning more, contact me at cece.lee @ gmail.com. -
Senior Marketing Communications Manager
ON24, Inc.
(Privately Held; Internet industry)
November 2006 — January 2009 (2 years 3 months)
I develop and execute communications strategies to position the companmy as the leader for webcasting and virtual events. I engage with media (including bloggers), analysts, and customers to achieve this objective. I employ social media to support our outbound communications efforts, demand generation programs, and other experiences, as well as how to build and maintain a conversation around events.
My efforts contributed to an increase of inbound links to and media coverage. -
Public Relations & Events Manager
Ninth House, Inc.
(Privately Held; E-Learning industry)
January 2006 — October 2006 (10 months)
As Public Relations and Events Manager, my role is to direct public relations, corporate events/webinars and marketing communications efforts. I am responsible for the company's thought leadership platform. This included drafting byline thought leadership white papers on behalf of company executives and refining key corporate messages.
I use my experience in public relations and corporate communications to develop key media and analyst relationships for the company. This helps when launching the company's Retaining Talent module. All event planning from securing speaking opportunities to overseeing the conference sponsorship details and lead generation programs falls within my experience. I also organized the company's inaugural customer summit.
In this position, I learned how to merge public relations with marketing to achieve key lead generation objectives. -
Account Director
Blanc & Otus Public Relations
(Public Company; Public Relations and Communications industry)
March 2001 — December 2005 (4 years 10 months)
As Account Director, my role is to build and implement communications strategies for clients. I engage key audiences to position enterprise and digital entertainment companies as leading technology brands. I oversee the agency's venture capitalist practice (Technology Crossover Ventures, Sutter Hill Ventures and Lightspeed Venture Partners), as well as start-up companies (Mindjet Software, Destinator Technologies) and high-visibility organizations (Blu-ray Disc Association, DreamWorks Animation).
In my position, I am building a foundation for developing talent, directing new business development, and exploring the cross section of emerging technology trends on public relations and communications.
For my experience establishing the Conference Strategies approach at Blanc & Otus, I was quoted in The Event Marketing Handbook by Allison Saget (Dearborn Trade Publishing, 2006). I also spearheaded the agency's original analysis of blogs and the impact on public relations. -
Account Director
Blanc & Otus
(Public Relations and Communications industry)
2001 — 2005 (4 years )
Adding for those who just have Blanc & Otus.
-
Marketing Specialist
Fisher Development, Inc., International Department
(Construction industry)
November 1998 — June 2000 (1 year 8 months)
As Marketing Specialist, I coordinate operations for the company's offices in London, Paris and Düsseldorf. This includes designing and developing company collateral, communications strategy and procedures manual.
This position compliments my previous professional work and educational experience in China and Taiwan. -
Account Executive
Niehaus Ryan Wong
(Public Relations and Communications industry)
December 1996 — September 1998 (1 year 10 months)
As an Account Executive, I contribute to the development of the new Speaker's Bureau practice at Niehaus Ryan Wong. This includes staff management, process development, and database creation.
My ability to develop relationships with conference directors is instrumental in identifying and securing speaking opportunities for start-up organizations, such as MapQuest, CyberCash and Yahoo!. -
Sr. Account Executive
Niehaus Ryan Wong (NRW)
(Public Relations and Communications industry)
1996 — 1998 (2 years )
-
Marketing Specialist
TranDa Corporation
(Internet industry)
September 1995 — September 1996 (1 year 1 month)
While in Taiwan, I develop Taiwan's first Internet company that combines affiliate marketing with community building efforts. This position provides experience in creating a product line from beginning to end, website design, promotional materials and business development.
-
Assistant Account Manager
Ogilvy & Mather Public Relations
(Public Relations and Communications industry)
1993 — 1995 (2 years )
In this position, I learn about public relations from one of the top PR agencies in Taiwan. This includes support for press conferences, media outreach, and translation from Chines to English.
Cece Salomon-Lee’s Education
-
University of California, Davis
B.A. , East Asian Studies, Chines Minor , 1989 — 1993
- Activities and Societies:
- Intercollegiate Varsity Track and Field team (1991 Division II champions).
-
Nankai University
Chinese Language 1991 — 1992
Year abroad financed with a Pacific Rim Scholarship.
-
National Taiwan University
Chinese Language
Certificate in Advanced Chinese Language from the Inter University Program, a network of 10 US based universities to promote foreign language studies.
Additional Information
Cece Salomon-Lee’s Websites:
Cece Salomon-Lee’s Groups:
Blogger Social
-
Event Planning & Management - the 1st Group for Event Planners -
Social Media Marketing -
Blogger Social '08 -
VirtualWorlds -
Highland Capital Partners - Marketing Network -
Virtual Events Forum -
Virtual Edge -
ThinkBalm Innovation Community
Cece Salomon-Lee’s Honors:
* Quoted in The Event Marketing Handbook by Allison Saget (Dearborn Trade Publishing, 2006).
* Blanc & Otus Award for Best PR Program - HP's Supply Chain conference strategy program.
* Hill & Knowlton "What IF" grant for the development of a cross-agency conference database.
Cece Salomon-Lee’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
