Charles Armstrong

Current

SEO Manager - Search & Media at Rosetta

Past

Senior SEO Strategist at Rosetta
Consultant, SEO at eMergent Marketing / Brulant Inc.
Technical Data Management & Research at Summit Racing Equipment

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Education

Kent State University
The Ohio State University

Recommended

7 people have recommended Charles

Connections

268 connections

Industry

Internet

Websites

Charles Armstrong’s Summary

Charles Armstrong is a Manager in the Search & Media practice at Rosetta. He specializes in Internet marketing strategy development and search engine optimization for Fortune 100 and middle-market clients. His deep e-marketing experience has allowed him to develop successful organic search engine result placements and award winning online strategies with game changing business impact for clients. Charles has successfully coordinated multi-channel ad campaigns, managed online content development, directed new customer acquisition initiatives, and developed industry-leading KPI metrics during his tenure in the e-business consulting environment. Through his extensive experience with Web site analytics and legacy database mining Charles is able to effectively illustrate solid ROI from online marketing initiatives including SEO. Additionally, Charles has experience with landing page development, on-site search optimization, and strategic competitive online landscape assessment. Clients include Nationwide Mutual Insurance Company, Harry & David, Helzberg Diamonds, Fifth Third Bank, Exact Target, Hoover, Dirt Devil, AmTrust Bank, Kraftmaid, First Student, First Citizens Bank, Intrawest Sandestin, Marriott Intl., Wasserstrom and Wilton Industries.

Charles Armstrong’s Specialties:

Organic search engine optimization-focused Web site strategy. Pay-Per-Click and paid inclusion programs, web site analytics – Omniture, WebTrends, Coremetrics and Google Analytics, Various e-commerce & CMS platforms including IBM WebSphere Commerce & Portal, ATG, .NET. J2EE. Charles is proficient with HTML, CSS, and Java. Charles has expertise in data mining and reporting, MicroStrategy BI 8, Hyperion System 9, Crystal Reports SAP, NetTracker 4, and Endeca Guided Navigation search architecture.

Charles Armstrong’s Experience

SEO Manager - Search & Media

Rosetta

(Privately Held; Marketing and Advertising industry)

July 2007 — Present (2 years 5 months)
Senior SEO Strategist

Rosetta

(Privately Held; 51-200 employees; Marketing and Advertising industry)

July 2007 — January 2009 (1 year 7 months)

Rosetta's client service model is based on forging a deep partnership between our integrated team of strategy, technology and creative experts and our clients’ organizations to ensure accelerated and sustained business impact. Some of our enduring client partnerships within retail include Scholastic, Coach, Borders and Tractor Supply Company; within healthcare include Johnson & Johnson, Bristol Myers Squibb, Allergan & Shire; within financial services include HSBC, Nationwide, Citizens Bank and National City Bank; and within Media & Technology include Microsoft and T-Mobile.
Consultant, SEO

eMergent Marketing / Brulant Inc.

(Privately Held; 201-500 employees; Information Technology and Services industry)

July 2007 — July 2008 (1 year 1 month)
Technical Data Management & Research

Summit Racing Equipment

(Privately Held; Retail industry)

February 1998 — July 2007 (9 years 6 months)