Christina Divigard

Current

• Managing Director at New Brand World Ltd
• Head of Internal Communications/Formula 1 Sponsorship at ING

Past

• Director, External Communications at ING US Financial Services
• Senior Communications Manager at The Hartford
• Account Manager at Williams and House

• Account Manager at Synergy Marketing Solutions (became Cronin & Company)
• Account Executive at Sullivan & LeShane
• Marketing/Public Relations Manager at Housatonic Area Regional Transit (HART)
• Public Relations Coordinator at Ames Department Stores
• Public Affairs Assistant at U.S. Department of the Treasury, Internal Revenue Services (IRS)

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Education

• Central Connecticut State University

Recommended

10 people have recommended Christina

Connections

176 connections

Industry

Public Relations and Communications

Christina Divigard’s Summary

An innovative and creative communications strategist with more than 15 years experience envisioning and managing influential public relations, strategic communications, and brand-building programmes. Known for smart tactical execution, proven team leadership and managment abilities, creative problem solving, and fostering positive and effective client, media and internal/external stakeholder relationships.

Christina Divigard’s Specialties:

Senior management level communications strategies: corporate communications management, crisis communications, brand strategy development, team leadership and management, detail-oriented planning, project management, relationship management, proactive and reactive public relations.

Diverse industry experience ranging from financial services to education, motorsports to manufacturing.

Christina Divigard’s Experience

• Managing Director

  New Brand World Ltd

  (Privately Held; Public Relations and Communications industry)

  June 2009 — Present (6 months)

  Communications strategy consultant specialising in public relations, brand development, sponsorship, crisis communications and employee engagement/internal communications. Strategic approach includes:
  
  • Analysis: Identifying the core issues of complex business challenges and opportunities
  • Vision: Developing innovative solutions that integrate branding, marketing and communications
  • Relationship-building: Creating and sustaining strong relationships to achieve ongoing results
  • Leadership: Galvanising and leading teams, as well as creating cross-functional collaborations
  • Project Management: Establishing effective processes and managing resources to achieve set objectives

• Head of Internal Communications/Formula 1 Sponsorship

  ING

  (Public Company; ING; Financial Services industry)

  May 2007 — Present (2 years 7 months)

  Drive creation and implementation of communications strategies, plans, and materials for increased employee engagement, brand-building, and sales growth using assets of the company’s Formula 1 racing sponsorship. Support global business units with localised plans in 50 countries and manage 3-member communication specialist team.

• Director, External Communications

  ING US Financial Services

  (Public Company; ING; Financial Services industry)

  May 2004 — May 2007 (3 years 1 month)

  Managed media relations to support mutual fund and annuity business lines. Promoted corporate brand strategies, including title sponsorship of the ING New York City Marathon.

• Senior Communications Manager

  The Hartford

  (Public Company; HIG; Insurance industry)

  August 2001 — May 2004 (2 years 10 months)

  Managed media relations for the Hartford Life/Investment Products Division. Defined key messaging for product, division, and business unit. Managed crisis communications to reduce potential negative publicity and maximise sales and marketing initiatives.

• Account Manager

  Williams and House

  (Marketing and Advertising industry)

  April 1997 — August 2001 (4 years 5 months)

  Supported product launches, brand development, and sales strategies through strategic integrated communication campaigns including public relations, advertising, promotions, and marketing and sales support.

• Account Manager

  Synergy Marketing Solutions (became Cronin & Company)

  (Marketing and Advertising industry)

  January 1996 — April 1997 (1 year 4 months)

  Managed media relations, advertising, direct marketing, and sales promotion. Responsible for envisioning strategy, setting objectives, organising campaign plans, motivating account team, evaluating results and ensuring account profitability for business-to-business technology, insurance and industrial clients.

• Account Executive

  Sullivan & LeShane

  (Privately Held; Marketing and Advertising industry)

  September 1993 — January 1997 (3 years 5 months)

  Developed and directed strategic public relations and reputation management campaigns for issues-oriented corporate and not-for-profit accounts. Planned and managed client programmes and counselled clients such as Mirage Resorts, Education Alternatives, Bristol-Myers Squibb, and Connecticut Mutual/Mass Mutual (insurance company merger.)

• Marketing/Public Relations Manager

  Housatonic Area Regional Transit (HART)

  (Transportation/Trucking/Railroad industry)

  September 1991 — September 1993 (2 years 1 month)

  Created and implemented marketing and public relations programmes, including an award-winning public awareness campaign used as a model program throughout North America.

• Public Relations Coordinator

  Ames Department Stores

  (Retail industry)

  August 1989 — September 1991 (2 years 2 months)

  Effectively managed routine and crisis media relations and investor relations before and after the company declared bankruptcy. Coordinated successful employee communications campaigns to stabilize employee morale and defection during corporate downsizing.

• Public Affairs Assistant

  U.S. Department of the Treasury, Internal Revenue Services (IRS)

  (Government Administration industry)

  October 1987 — August 1989 (1 year 11 months)

Christina Divigard’s Education

• Central Connecticut State University

  Bachelor of Business Administration , Dual Magors: Marketing and Organizational Management , 1984 — 1989

  1986 - 1988 Co-operative Education work programme. Included two 6-month work blocks in professional career-related positions sandwiched between semesters of regular study as part of business degree programme.

Christina Divigard’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch