Account Executive at BQR Advertising & Public Relations, Inc.
Houston, Texas Area
- Current
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- Account Executive at BQR Advertising & Public Relations, Inc.
- Project Manager / Designer / Consultant at Chris/Clara Communications
- Past
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- Digital Sales Specialist - The Times at Gannett
- Talent Development Program (Digital Sales) - The Times in Shreveport at Gannett
- Inside Classified Sales Representative at The Daily Toreador
- Graphic Design Intern at Communities in Schools on the South Plains
- Advocacy Sub-committee Member at Public Relations Student Society of America
- Account Manager at RaiderComm
- Marketing Intern at Houston Chronicle
- Features Reporter / Opinion Columnist at Daily Toreador
- Education
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- Texas Tech University
- Recommended
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3 people have recommended Chris - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Chris Atwood’s Summary
Currently seeking
- Fort Bend and Harris county businesses who wish to learn about social media and how they can increase the value of their online marketing tactics
About
Chris Atwood is a Texas Tech graduate with a keen eye for design and execution, who specializes in marketing and public relations campaigns to assist businesses in achieving THEIR goals. From Web design to print campaigns to effective online advertising plans, he can put together plans to help businesses benefit from their marketing. Currently as a project manager and sole proprietor, he assists businesses in Fort Bend county to increase the value of their online brands through creative design and messaging, and assists them to create marketing materials, all for a budget-friendly price.
Education
I graduated from Texas Tech University with a B.A. in Public Relations with a minor in political science. In the past I have experienced writing for a newspaper with a daily readership of about 20,000 (Daily Toreador at Texas Tech University), creating concepts for multi-faceted campaigns to include not just the public/media relations perspective, but the advertising, marketing and promotions, and computer science/Web site design/structure consultation.
Chris Atwood’s Specialties:
Web site design (HTML/XHTML, CSS, PHP, jQuery/Javascript)
Writing (Feature stories, PR writing, Ad copywriting)
Editing (AP)
Adobe Creative Suite 2 & 3 (inDesign, Illustrator, Photoshop, Dreamweaver)
Project management
Print coordination/production management
Digital coordination/production management
Social Media Theory/Research and Execution
Event coordination
Primary research tactics (surveys, focus groups, and subsequent analysis)
Chris Atwood’s Experience
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Account Executive
BQR Advertising & Public Relations, Inc.
(Marketing and Advertising industry)
October 2009 — Present (2 months)
• Assist principal in executing Web sites, ad copy, client publications, graphic design projects, events and publicity activities
• Manage clients, project expectations and timing and deadlines -
Project Manager / Designer / Consultant
Chris/Clara Communications
(Marketing and Advertising industry)
March 2008 — Present (1 year 9 months)
• Freelance/contract design and marketing strategy
• Consult with small businesses and individuals to create projects to solve specific marketing objectives and increase closing ratios online for information requests
• Create Web sites, banners, flyers, business cards using the Adobe Creative Suite and Web languages -
Digital Sales Specialist - The Times
Gannett
(Public Company; GCI; Newspapers industry)
September 2008 — March 2009 (7 months)
• Participated in experimental business development program aimed to generate new online clients and revenue
• Worked with major and territory accounts to create online revenue from new and inactive clients; managed a sales funnel with more than 100 prospects per month
• Created and enhanced digital products offered by Gannett and other independent vendors to be sold by the retail advertising representatives resulting in increased average online spends
• Assisted local and regional clients to brand online in order to develop more competitive positions on the Internet; consulted them for digital solutions including social media to increase online interactions -
Talent Development Program (Digital Sales) - The Times in Shreveport
Gannett
(Public Company; GCI; Newspapers industry)
May 2008 — August 2008 (4 months)
• Three month development program, emphasis in digital sales; 32 selected out of approx. 1,200 applicants
• Worked with major, key and territory accounts (existing) to increase and develop new digital revenue sources
• Generated more than $30,000 in new revenue, including $4,000 in new account revenue during the program -
Inside Classified Sales Representative
The Daily Toreador
(Newspapers industry)
January 2008 — June 2008 (6 months)
Worked as one of three inside sales / classified sales reps for Texas Tech Student Media. Mainly worked in real estate and employment areas (popular for college audiences).
Also supported the accounting staff and the retail sales team by creating tear sheets, invoicing, and assisting new and existing retail clients by giving basic information and possible plans of action. -
Graphic Design Intern
Communities in Schools on the South Plains
(Marketing and Advertising industry)
January 2008 — May 2008 (5 months)
• Internship as part of exit-level public relations campaigns course; acted as group’s creative director
• Graphic design; created brochures, marketing collateral items, and produced a new branding system for possible adoption by the organization to increase community awareness, donations and effectiveness in reaching target markets and key publics -
Advocacy Sub-committee Member
Public Relations Student Society of America
(Public Relations and Communications industry)
2006 — 2008 (2 years )
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Account Manager
RaiderComm
(Marketing and Advertising industry)
September 2005 — January 2008 (2 years 5 months)
• Student-run public relations firm, specializing in work with non-profit clients to increase community awareness, donations and membership generation; advised by Texas Tech faculty
• Managed groups of 3-5 students every semester to complete projects for The Pilot Club of Lubbock and CASA on the South Plains. Planned events, managed photo shoots and design work for clients; managed and disseminated press information in English and Spanish -
Marketing Intern
Houston Chronicle
(Privately Held; Newspapers industry)
May 2006 — August 2006 (4 months)
• Supported the activities of nine marketing coordinators and various advertising departments to increase revenue from various advertisers during summer internship program
• Coordinated documents, events and photo shoots for promotional campaigns to create added value for advertisers
• Created new storage/management system for promotional collateral items to increase repeat use of artwork and eliminated unnecessary reorders
• Created an event planning kit for marketing coordinators to make event planning for trade shows and community events more simple to allow coordinators to more effectively manage their time -
Features Reporter / Opinion Columnist
Daily Toreador
(Educational Institution; 11-50 employees; Newspapers industry)
August 2005 — May 2006 (10 months)
I spent 6 months as an opinions columnist, and then another 5.5 months as a features reporter, covering events on campus, as well as a variety of stories including a full-featured story on GLBTQ media imagery misconceptions, and others on a variety of topics including student health as compared to living on or off campus.
My editor was Clara Cobb, and for a reference, please contact me for her information.
Chris Atwood’s Education
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Texas Tech University
Bachelor's , Public Relations, Political Science, Journalism , 2004 — 2008
Have taken classes in computer science, public relations, advertising, marketing, Spanish.
Actively practiced those skills in outside and academic environments with a variety of non-profit businesses.- Activities and Societies:
- RaiderComm, PRSSA
Chris Atwood’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
