Principal at Craig Copley Consulting
San Francisco Bay Area
- Current
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- Principal at Craig Copley Consulting
- Past
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- VP Product Development & Publishing at Cosmi Corporation
- VP, Product Development at Riverdeep
- VP, Product Development at Broderbund
- VP, Product Development at The Learning Company
- VP, Development at Mattel Interactive
- Director, OEM Development at The Learning Company
- Director, OEM Development at Softkey
- Director, Advanced Development at MECC
- Connections
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461
connections
- Industry
- Computer Software
Craig Copley’s Summary
Experienced executive software manager with an extensive record of successful & timely product releases. Substantial experience in utilizing internal and external development team plus 3rd party product licensing.
Management
• Management of product and technology development teams over past 26 years
• Management of projects across diverse staff units, maintain overall quality in products and continuity in production schedules
• Management of broad array of functional units to meet requirements including core product engineering, release engineering, production & analysis, coordination, QA, mastering, archives, and Technical Support.
• Development and administration of budgets; staff planning, hiring, and training in various stages of organizational development
Engineering
• Architecture and implementation vision for product lines and technologies used to develop and deploy products
• Work directly with engineering staff on projects to insure technical excellence in product development
• Knowledgeable in implementation languages and tools used across the Mac and Windows platforms
• Experienced with products for multiple delivery medium including CD, DVD, and Internet
Organizational
• Broad background in all aspects of product development, business development, product marketing, and operations
• Experienced in cross-functional team leadership and utilization
• Expertise in corporate strategic planning
Craig Copley’s Specialties:
Product Development, Product Licensing, Engineering
Craig Copley’s Experience
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Principal
Craig Copley Consulting
(Computer Software industry)
July 2008 — Present (1 year 1 month)
• Management consulting for software development and software publishing companies.
• Work with custom development of CD-ROM and Web based products.
• Available for project specific and ongoing project management and engineering needs. -
VP Product Development & Publishing
Cosmi Corporation
(Privately Held; Computer Software industry)
April 2004 — July 2008 (4 years 4 months)
• Responsible for product planning across product lines. Maintained an active catalog of 200 products from both internal development and seventy licensors.
• Managed all aspects of product development including product planning, design, engineering design and development, build engineering, QA, and mastering.
• Managed business development activities including product licensing, distribution agreements, and outbound product licensing.
• Managed QA for all products including internally developed, externally developed, and licensed products. Acquired, modified, and maintained bug reporting systems for the unique reporting needs of each type of testing.
• Managed overall product mix for internet sales.
• Developed in-house ESD keying and unlocking for downloadable software
• Managed the Technical & Customer Support team for all Cosmi products including inbound phone, email, and web support. -
VP, Product Development
Riverdeep
(Privately Held; 201-500 employees; Computer Software industry)
August 2002 — February 2004 (1 year 7 months)
• Managed development and engineering support team to create, modify, and deliver products for the OEM, Value, Retail, DTC, International, School, and Business Development channels.
• Acted as development director and managed engineering for product lines including 3D Home, Family Lawyer, Identity Theft Protector, Learn To Speak series, Broderbund Antivirus plus all utilities, value line, ESD, and try & buy products.
• Managed technology architecture, direction and engineering for support systems such as try & buy unlocking, ESD product delivery, web based product upgrades, online registration, installers, and product launchers.
• Supported the all product lines with engineering support for all non-core technologies, development and maintenance of installers, and GM production.
• Developed processes to plan, specify, track, and deliver – focus on quality, timely, cost effective production while maintaining release plans across a broad range or products and channels. -
VP, Product Development
Broderbund
(Computer Software industry)
September 2001 — August 2002 (1 year)
• Managed development and engineering support team to create, modify, and deliver products for the OEM, Value, Retail, DTC, International, School, and Business Development channels.
• Acted as development director and managed engineering for product lines including 3D Home, Family Lawyer, Identity Theft Protector, Learn To Speak series, Broderbund Antivirus plus all utilities, value line, ESD, and try & buy products. -
VP, Product Development
The Learning Company
(Public Company; TLC; Computer Software industry)
September 2000 — September 2001 (1 year 1 month)
• Managed development and engineering support team to create, modify, and deliver products for the OEM, Value, Retail, DTC, International, School, and Business Development channels.
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VP, Development
Mattel Interactive
(Public Company; MAT; Computer Software industry)
May 1999 — September 2000 (1 year 5 months)
• Managed team supporting the OEM Sales organization with the assessment of customer needs, the adaptation of products for the OEM channel and customer needs, the delivery of all aspects of products to the OEM Customers, and the support of the customer needs during incorporation into their production cycle.
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Director, OEM Development
The Learning Company
(Public Company; 501-1000 employees; TLC; Computer Software industry)
October 1996 — May 1999 (2 years 8 months)
• Managed team supporting the OEM Sales organization with the assessment of customer needs, the adaptation of products for the OEM channel and customer needs, the delivery of all aspects of products to the OEM Customers, and the support of the customer needs during incorporation into their production cycle.
• Recreated development team in Novato, CA after closing of the Minneapolis, MN office. Interviewed, hired, trained all staff on necessary processes, engineering and re-engineering, and QA principles.
• Designed and developed specific tools for re-engineering of products. Included ability to replace launcher screens, installers, modify installations without replacing the installer, etc. This allowed products to be easily modified for OEM customer needs.
• Designed and developed specific products for the OEM channel. For example; the HP Learning Adventure, which featured 15 titles, locked for try & buy, preloaded on HP systems with a custom interface. -
Director, OEM Development
Softkey
(Privately Held; Computer Software industry)
May 1996 — October 1996 (6 months)
See The Learning Company description above.
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Director, Advanced Development
MECC
(Public Company; 51-200 employees; Computer Software industry)
June 1976 — May 1996 (20 years)
• Management of new educational products such as the award winning Oregon Trail II, Yukon Trail, Amazon Trail CD, Africa Trail, and MayaQuest.
• Development of DVD-ROM based MPEG2 enhanced products such as The Genius of Edison, Battles of the World, and Digital Library.
• Managed the development of cross platform development framework for simultaneous development of applications for Mac and Windows deployment.
• Management of educational product development for Mac and Windows platforms including Word Munchers, Number Munchers, USA GeoGraph, World GeoGraph, Oregon Trail, and Wagon Train 1848
• Developed first CD-ROM and Network based for Mac and Windows products for MECC
• Managed development of over 100 educational products for Apple II and Apple IIGS platforms
• Managed development of network based curriculum management system
• Supported development of products for IBM PC and various other computers
• Developed and standardized QA team for product quality assurance
