Colin Carmichael

Current

• Associate Secretary, Communications at The Presbyterian Church in Canada
• Owner at Main St. Web

Past

• Strategist at Social Media Group
• Member, Internet Advisory Committee at The Presbyterian Church in Canada
• Director, Product Development at TrueLocal Inc.

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Education

• Wilfrid Laurier University
• Sir Sandford Fleming College

Recommended

11 people have recommended Colin

Connections

237 connections

Industry

Public Relations and Communications

Colin Carmichael’s Summary

Digital communications executive with the technical expertise required to bridge the gap between strategy and execution.

A living, breathing social media mashup, I mesh over a decade of web development with solid strategy and business management experience.

Colin Carmichael’s Specialties:

digital communications, product development, web strategy, technical interpretation, blogging, blogosphere analysis, innovation management, search engine optimization, search engine marketing, web development, team management, leadership, WordPress development

Colin Carmichael’s Experience

• Associate Secretary, Communications

  The Presbyterian Church in Canada

  (Religious Institutions industry)

  October 2008 — Present (1 year 2 months)

  I am the executive responsible for all Communications activities of The Presbyterian Church in Canada.
  
  Presence Management: I am responsible for managing the denomination's main website (presbyterian.ca) containing over 5000 unique pages as well as the denomination's distributed web presence on various third-party web applicaitons.
  
  People Management: I manage a small team of dedicated folks: a web guy, a photo/guy, and a graphic designer.
  
  Expectations Management: My colleagues and stakeholders are either deeply skeptical of digital or want the world to change overnight. I am responsible for transforming The PCC into an organization that communicates internally and externally efficiently and effectively using modern tools.

• Owner

  Main St. Web

  (Internet industry)

  October 2007 — Present (2 years 2 months)

  This is my playground on the web. I run a handful of hobby sites through Main St. Web including mainstweb.com, tweetoffaith.com, ultralightsite.com, bigdogrobotvideos.com.
  
  I also create websites for friends and family: crochetrix.com, sarahcasm.ca, thequintessentialbaby.com to name a few.

• Strategist

  Social Media Group

  (Privately Held; Online Media industry)

  December 2007 — October 2008 (11 months)

  Social Media Strategy: As part of the strategy team at Social Media Group, I was involved in creating, pitching and executing social media activities for our clients. As the on-site strategist at Ford Motor Company in Dearborn, Michigan, I was the primary conduit through which ideas were shared between Ford and SMG.
  
  Technical Expertise: As part of the tech team at SMG, I was called upon regularly to evaluate new technologies and advise on their utility for our clients. I was also the technical lead on most of our product development projects including SMG's proprietary social media press release platform (DigitalSnippets)
  
  Education & Training: Due to my facility with both the technical framework and the strategy/business implications of the social web, I was tasked with bringing the North American Communications team up to speed on impact of social media on their work. Through a series of webinars, that I developed, I gave the North American Communications team the basic social media understanding they need to move forward.

• Member, Internet Advisory Committee

  The Presbyterian Church in Canada

  (Religious Institutions industry)

  February 2006 — August 2007 (1 year 7 months)

  The Internet Advisory Committee was responsible for overseeing the vision and management of the denominational website, www.presbyterian.ca. I was asked to join the committee to bring the site into the new social web.
  
  I guided the committee as it strived to connect with the denomination's members online. A key concept was that we are not trying to create an online community - we are providing a means for an existing offline community to communicate and grow online.

• Director, Product Development

  TrueLocal Inc.

  (Privately Held; Internet industry)

  March 2005 — May 2007 (2 years 3 months)

  I was responsible for building on the overall TrueLocal experience by developing new features and products across all of TrueLocal’s product lines. From idea and concept management right through to implementation, I was responsible for ensuring that TrueLocal's products and features are in place to provide the very best experience in local search.
  
  I started at TrueLocal as a UI web developer and quickly moved up and over to the business side of things spending several months as Director, Strategic Partnerships before eventually taking responsibility for TrueLocal's entire product line as Director, Product Development.

Colin Carmichael’s Education

• Wilfrid Laurier University

  BA (Hons.) , Political Science , 2001 — 2005

  Minor: Philosophy

  Activities and Societies:

  Judicial Affairs Council

• Sir Sandford Fleming College

  1995 — 1997