Owner, Artist Manager & Representative
Artist Representative and Marketing Communications Professional
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Owner, Artist Manager & Representative
Owner of Piccadilly Arts, a performing arts agency, that represents and manages the careers, tours and residencies of a curated roster of artists in theater, dance, music and family/K-12 programming.
10+ years experience in the non-profit arts industry, specifically the touring and presenting arm, working with artists, presenting organizations, agents and managers, promoters, in negotiating, booking, contracting, advancing/servicing tour dates. Expertise and skills extend into arts marketing and audience development/engagement, providing social media and SEO guidance, and working with both artists, agencies and presenters on building and enhancing their brands and platforms in a digital age.
Specialties: sales, negotiation, tour marketing, working with small-medium sized established businesses and non-profits; brand building; aligning brand and mission; developing marketing strategies and marketing plans; design consultation (graphic, web); social media consultation.
Knowledge of Mid Atlantic cultural and media communities; Knowledge of the presenting/touring fields.
Piccadilly Arts is a performing arts agency, managing and representing the careers, tours and residencies of a curated roster of artists in theatre, dance, music and family programming.
The 15/16 season will include programs with the following roster artists: Darrah Carr Dance (Irish dance), Elska, Kulu Mele African Dance & Drum Ensemble, Leland Faulkner, Lyle Cogen, Parallel Exit, Robert Post, and Treehouse Shakers.
Started Piccadilly Arts in 2007 with a focus on marketing consulting; refined mission and focus in 2010 to provide career and tour management to performing artists. Piccadilly Arts represents, negotiates, contracts and services performance and residency engagements for a curated roster of eight artists.
Grew roster from two artists to eight over first two years, acquiring another retiring agent’s roster, and refined the roster based on market needs, with attention to genres and fees.
Streamlined sales and contracts process through a new CRM, resulting in more efficient new business development and account management.
Reworked brand image with design firm in 2012; Marketed the agency and roster at national, regional and local conferences via booths and ad placements.
Increased revenue from $0 to $200,000 in artist fees in first three years through bookings in performing arts centers, schools, and festivals.
Secured prestigious opportunities for several roster artists including adjudicated showcases at regional conferences and funding through regional arts foundations.
Ran day-to-day operations such as hiring and training part time staff and interns, bookkeeping, budgeting, financial reporting, sales, marketing, and legal.
Owner served on various industry boards and panels for marketing/ communications expertise. Read Chrissie's bio here: http://piccadillyarts.com/about/about-chrissie
We also specialize in branding and marketing consulting. For more information: http://piccadillyarts.com/consulting
Assisting the artistic directors, managing director and development director with marketing around the company's productions, tours, gala, and more.
Accepted to LaSalle University's Nonprofit Center's esteemed consultant roster. Offering consulting services in marketing, communications and social media.
Marketed the program and roster artists at local, regional and national level via performing arts conferences/meetings, the local media and by partnering with arts service organizations.
Consult with a roster of 150+ artists on marketing, touring, and media strategies.
Planned and managed several independently produced showcases. Handled all tech, program, and event logistics. Also served as on-site manager.
Planned and coordinated special events and professional development workshops for the program, the artists, and statewide performing arts constituents.
Interview, hire, train and supervise a summer intern.
Project managed grant deadlines, handling large numbers of applications and paperwork.
Accomplishments included creating a new marketing plan and reworking the program’s messaging; Securing a media partnership with public radio station WXPN and Comcast; Two Comcast Newsmakers segments produced; Submissions/Inclusion of roster artists’ videos to MiND Media thus raising visibility and awareness of the program with other funders and media outlets and driving additional artist and presenter applications to the program.
Additional accomplishment/award included being named a scholarship recipient for the National Arts Marketing Project Conference in 2008.
Created and managed gallery’s marketing plan and budget, advertising campaign, media list, and coordinated all special events, including artist shows. Built consistent gallery identity, messaging, collateral and online presence over a 12 month period.
Overhauled online experience via new home page and introduced Google Ad words and SEO into marketing.
Improved frequency and consistency of both client retention and new business development programs and promotion ideas. Saw an increase in sales from current clients and more work with interior designers.
Results included increased awareness of the gallery and its merchandise to new and existing markets via ad placements, articles in local and regional publications and television spots, as well as successful artist shows and networking events.
Represented, negotiated and coordinated performance engagements and related educational outreach events for family/young audience artists at performing arts centers, schools, festivals and other venues.
Juggled multiple inquiries from presenting organizations on a daily basis and received positive feedback from presenters.
Provided creative input for special projects & collaborations, audience development ideas for presenting organizations, and new artist additions to the roster.
Coordinated all grant and showcase applications and conference logistics.
Handles all event plans and logistics surrounding Baylin produced showcases. Was the on site showcase manager.
Wrote sales pieces, coordinated publicity materials, and oversaw a web site redesign.
Results included increased national exposure of artists, several hundred new leads, securing of $300,000 in artist fees for 03/04 season and $400,000 for 04/05.
Responsible for marketing/communications projects, account management and sales support in an IT environment.
Duties included managing outside vendors and agencies, working in tandem with management on marketing and creative strategies, writing stories and news releases, overseeing online marketing activities, and coordinating event logistics.
Results included new corporate identity and positioning campaigns, increased name and brand awareness, placement of high profile ads, press releases, and articles in industry publications, boosting pipeline activity with new leads.
The NAMAPA board launched the first ever comprehensive survey of the field including agents, manager, presenters and self represented artists in an effort to glean industry trends about business, the economy, sales, conferences, and more. With over 800 responses collected, the organization is working to analyze findings.
Invited to be part of the Arts Midwest Conference's professional development committee. Worked with a team of professionals (artists, presenters, managers/agents, service organization admins) to craft the professional development for the 2013 conference.
Invited to be part of the Arts Midwest Conference's professional development committee. Worked with a team of professionals (artists, presenters, managers/agents, service organization admins) to craft the professional development for the 2014 conference.
Business course work included: Marketing, Statistics, Organizational Behavior, Social Responsibility, Legal Environment of Business, Workforce Diversity, Public Administration and political science courses.
Fine Arts course work included studio art, painting, ceramics, pottery, photography and Greece Summer Abroad trip in 2000 (ceramic/pottery/pit firing classes).
Dean's List: Fall 1999, Spring 2000
Activities and Societies: Volunteer: Retreat leader 1999, Project Appalachia (habitat service immersion) 2000.
Activities and Societies: Awards: National Honor Society, Scholastic Art Award 1996, Art Medal at Graduation. Activities: Soccer, Track, Amnesty International
Industry affiliations include North American Performing Artists Managers and Agents (NAPAMA), Association of Performing Arts Presenters (APAP), Arts Midwest, Southern Arts Federation, Pennsylvania Presenters, Philadelphia Arts & Business Council (Business Volunteer for the Arts), Americans for the Arts, The Nonprofit Center at LaSalle University.
Elected to the NAPAMA Board January 2013
Speaker at Performing Arts Exchange (2013) and Arts Midwest Conference (2012)
Volunteer Leader at Center for Faith Justice, Lawrenceville, NJ, Summer 2010 ServiceWorx Program for Youth
Guest lecturer at Temple University's School of Dance and for the Stockton Rush Bartol Foundation on topics ranging from branding, marketing, touring, and arts administration 2008-2010
Recipient of grant to attend the National Arts Marketing Project Conference, 2008 (as part of Greater Philadelphia Cultural Alliance Leadership 2020 Program)
Appeared on Comcast Newsmakers in April 2008 to promote the PennPAT program
Deans List (St. Joseph's University)
Recipient of Presidential Scholarship to St. Joseph's University 1996-2000
National Honor Society (Archmere Academy)
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