Christian Bartens

Christian Bartens

Digital Analyst & Strategist

Location
Sydney Area, Australia
Industry
Marketing and Advertising

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Christian Bartens's Overview

Current
Past
  • Business Development Assistant at E-Loft.com

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see all

Education
  • The University of Queensland
  • Erasmus Gymnasium
Recommendations

31 people have recommended Christian

Connections

500+ connections

Websites

Christian Bartens's Summary

My professional passion is data and how it can be used to shape effective marketing strategies.

After having worked in digital marketing in Australia and overseas for many years, I established Datalicious, a new breed of performance agency that strives to makes data accessible to non-analysts and to provide actionable insights to marketers.

As a data evangelist and keen digital marketer, I enjoy the opportunity to lecture at the University of Sydney and to speak at conferences about the power of data in optimising marketing communications. I work closely with leading industry bodies and solution providers such as ADMA and Omniture, where I contribute to councils and advisory boards in order to help define industry best practice.

Specialties

Data, Analytics, Media, Testing, Targeting, CRM

Christian Bartens's Experience

Director & Founder

Supertag Pty Ltd

July 2011 – Present (8 months) Sydney Area, Australia

The Datalicious Supertag is Australian’s leading tag management platform that enables digital marketers and agencies to manage a wide range of digital analytics and optimisation technologies through an easy to use drag and drop online interface. The container tag platform allows marketers to implement any JavaScript based tags and apply advanced business rules without the need for IT involvement, which breaks down departmental barriers, reduces costs and increases speed to market as well as overall marketing sophistication. The result is a significant increase in digital ROI through more advanced campaigns, in particular improved ad relevance, user experience and conversion rates.

Director & Founder

Datalicious Pty Ltd

Privately Held; 11-50 employees; Marketing and Advertising industry

January 2007 – Present (5 years 2 months)

At Datalicious we are all about smart data driven marketing and turning data into actionable insights. Founded with the aim of creating a 360 data agency, Datalicious offers a wide range of data services from data warehousing, web analytics and media attribution over data mining, modeling and reporting to the planning and development of smart data driven campaigns and entire websites. We also participate in various industry forums such as the Omniture Customer Advisory Board in the United States and the ADMA Data & Analytics Council in Australia to help shape industry best practice.

Digital Analyst

Tourism Australia

Government Agency; 201-500 employees; Leisure, Travel & Tourism industry

April 2005 – December 2007 (2 years 9 months)

Tourism Australia is the federal government statutory authority responsible for domestic and international tourism marketing as well as delivery of research for the sector. My responsibilities include the analysis and optimization of Australia.com and other digital marketing channels as well as ongoing competitor analysis. Other tasks include global search engine optimization and marketing as well as reporting on new and emerging trends within the digital arena.

Marketing Specialist

Tourism Australia

Government Agency; 201-500 employees; Leisure, Travel & Tourism industry

November 2003 – March 2005 (1 year 5 months)

Tourism Australia's regional head office in London is responsible for marketing Australia to both consumers and trade in the UK and the rest of Europe. The role encompassed the development and integration of e-marketing strategies into the overall marketing mix and management of the implementation of these into concrete deliverables. This also included the analysis of results to increase the effectiveness of marketing activities and strategies.

Key Account Manager

Space2go.com

Privately Held; 11-50 employees; Internet industry

April 2001 – January 2002 (10 months)

Space2go.com provides a web based organiser with unified messaging services, mobile access and data synchronisation functionality. The highly scalable application can be used as a consumer CRM tool or to provide companies with mobile Exchange server access. During my employment I coordinated a successful two million euro tender with a Belgium mobile network provider and was part of the team that researched, developed and successfully introduced to market the company’s first corporate product Enterprise2go (mobile Exchange server access).

Business Development Assistant

E-Loft.com

November 2000 – March 2001 (5 months)

E-Loft.com provided a European student and knowledge portal. The employment was terminated due to the company's bankruptcy. In my short time with the company I won three new advertising clients, organised a sponsorship campaign on the student portal and recruited a strategic content partner with whom a new theme channel was developed.

Christian Bartens's Education

The University of Queensland

Bachelor of Business Management, Marketing

2002 – 2003

The coursework (marketing focus) at the University of Queensland included services marketing, Internet marketing, B2B marketing, strategic marketing as well as consumer behaviour, applied market research and business strategy analysis alongside more generic subjects like economics, accounting, financial management, business law and organisational behaviour. Upon graduation I received a Dean's commendation for high achievement and was later admitted to the Dean's Honour Roll.

Activities and Societies: Scuba diving instructor at the University of Queensland dive club.

Erasmus Gymnasium

Abitur

1983 – 1996

Christian Bartens's Additional Information

Websites:
Interests:

Scuba diving, kite surfing, photography, skiing, snowboarding, swimming, cycling, fitness, chess.

Groups and Associations:

ADMA, AIMIA, IAPA, Ad:Tech, Cebit, TravelTech, ADMA Data & Analytics Council, Ad:Tech Data & Analytics Council, Omniture Customer Advisory Board, Hitwise Customer Advisory Board, Hitwise University, University of Sydney, Pure Networking, iMedia Brand Summit.

Honors and Awards:

Chair of the ADMA Data & Analytics Council; Member of the ADMA and Ad:Tech Data & Analytics advisory board; Dean's honor roll at the University of Queensland; Guest lecturer at the University of Sydney; Speaker at ADMA Forum, ADMA Data Day; Ad:Tech, Cebit, TravelTech, Hitwise University.

Contact Christian for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • getting back in touch

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