Digital Analyst & Consultant
Sydney Area, Australia
- Current
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- Managing Director at Datalicious
- Past
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- Digital Analyst at Tourism Australia
- Marketing Specialist at Tourism Australia
- Key Account Manager at Space2go.com
- Business Development Assistant at E-Loft.com
- Education
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- The University of Queensland
- Economic Institue Angell
- Recommended
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29 people have recommended Christian - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Christian Bartens’s Summary
My digital marketing knowledge and experience centres on four key areas: web analytics & testing, targeting & campaign optimization, search engine marketing & optimization as well as identifying new digital trends & marketing opportunities.
Christian Bartens’s Specialties:
Hitwise (Power User), Omniture (Certified Solution Developer), Google Analytics, Google AdWords, DoubleClick, SEM, SEO, keyword research, consumer profiling & targeting, media planning, A/B & multivariate testing, campaign & website optimization, email marketing, online surveys.
Christian Bartens’s Experience
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Managing Director
Datalicious
(Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
At Datalicious we help you turn your data into insights and actionable recommendations. Our services range from best practice consulting over web analytics solution design and implementation to concept testing and data analysis. We specialize in campaign and website optimization as well as customer profiling, targeting and media planning.
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Digital Analyst
Tourism Australia
(Leisure, Travel & Tourism industry)
April 2005 — December 2007 (2 years 9 months)
Tourism Australia is the federal government statutory authority responsible for domestic and international tourism marketing as well as delivery of research for the sector. My responsibilities include the analysis and optimization of Australia.com and other digital marketing channels as well as ongoing competitor analysis. Other tasks include global search engine optimization and marketing as well as reporting on new and emerging trends within the digital arena.
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Marketing Specialist
Tourism Australia
(Leisure, Travel & Tourism industry)
November 2003 — March 2005 (1 year 5 months)
Tourism Australia's regional head office in London is responsible for marketing Australia to both consumers and trade in the UK and the rest of Europe. The role encompassed the development and integration of e-marketing strategies into the overall marketing mix and management of the implementation of these into concrete deliverables. This also included the analysis of results to increase the effectiveness of marketing activities and strategies.
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Key Account Manager
Space2go.com
(Wireless industry)
April 2001 — January 2002 (10 months)
Space2go.com provides a web based organiser with unified messaging services, mobile access and data synchronisation functionality. The highly scalable application can be used as a consumer CRM tool or to provide companies with mobile Exchange server access. During my employment I coordinated a successful two million euro tender with a Belgium mobile network provider and was part of the team that researched, developed and successfully introduced to market the company’s first corporate product Enterprise2go (mobile Exchange server access).
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Business Development Assistant
E-Loft.com
(Internet industry)
November 2000 — March 2001 (5 months)
E-Loft.com provided a European student and knowledge portal. The employment was terminated due to the company's bankruptcy. In my short time with the company I won three new advertising clients, organised a sponsorship campaign on the student portal and recruited a strategic content partner with whom a new theme channel was developed.
Christian Bartens’s Education
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The University of Queensland
Bachelor of Business Management , Marketing , 2002 — 2003
The coursework (marketing focus) at the University of Queensland included services marketing, Internet marketing, B2B marketing, strategic marketing as well as consumer behaviour, applied market research and business strategy analysis alongside more generic subjects like economics, accounting, financial management, business law and organisational behaviour. Upon graduation I received a Dean's commendation for high achievement and was later admitted to the Dean's Honour Roll.
- Activities and Societies:
- Scuba diving instructor at the University of Queensland dive club.
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Economic Institue Angell
International Tourism Assistant , 1998 — 2000
Subjects at Angell included tourism marketing, hotel marketing, tourism policies and tourism statistics as well as travel law, cost accounting, international business, principles of management and database development & programming.
Additional Information
Christian Bartens’s Websites:
Christian Bartens’s Interests:
Scuba diving, kite surfing, photography, skiing, snowboarding, swimming, cycling, running, fitness, chess.
Christian Bartens’s Groups:
AIMIA, ADMA, IAPA, Ad:Tech, Cebit, TravelTech, Omniture Customer Advisory Board, Hitwise Customer Advisory Board, Hitwise University, University of Sydney, Pure Networking, iMedia Brand Summit.
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Web Analytics Association -
adtech Sydney -
Omniture Enthusiasts -
Hitwise Enthusiasts -
iMedia Brand Summit - Sydney, Australia -
Marketing Operations -
AIMIA -
Free Data Lovers -
Australian Direct Marketing Association
Christian Bartens’s Honors:
Dean's honor roll at the University of Queensland, guest lecturer at the University of Sydney, speaker at Ad:Tech, Cebit, TravelTech, ADMA Data Day, Hitwise University.
Christian Bartens’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- getting back in touch
