Catriona Pollard

Current

Owner at CP Communications

Education

The Australian National University
University of Canberra

Recommended

4 people have recommended Catriona

Connections

235 connections

Industry

Public Relations and Communications

Websites

Catriona Pollard’s Summary

Sydney based PR agency, CP Communications provides public relations and marketing solutions that achieve positive media coverage, increased brand awareness and improved sales results. We offer:
* PR strategy & tactics
* online PR
* marketing and copywriting

We develop a PR program specific to your needs and include activities such as:
* media relations
* key message development
* article development
* speaking opportunities

The major objective of the media activities is to expose your organisation to your target market through the media. We use various techniques to achieve media coverage for you.

We develop media lists, pitch in stories, coordinate interviews and manage the media relationship. We understand the media and have contacts in a wide variety of media sectors.

CP Communications builds on our core competency of traditional PR, and develop programs that harness the power of social networks and online communities.

We can include online communication tactics and develop strategies to increase your online visibility. New applications are created everyday and CP Communications are immersed in this space, so we can incorporate new developments into strategies for clients. These can include blogs, twitter - even ensuring your LinkedIn profile is working for you.

We specialise in working with businesses within a variety of industries such as business to business in information technology, finance, marketing, new media, aged care and resources.

E: cp@cpcommunications.com.au
W: http://www.cpcommunications.com.au
Blog: http://www.PublicRelationsSydney.com.au
Twitter: http://twitter.com/catrionapollard
Facebook: http://www.facebook.com/publicrelationssydney/
LinkedIn: http://www.linkedin.com/in/catrionapollard

Catriona Pollard’s Specialties:

Comprehensive, creative and results driven public relations programs including:

• Strategic public relations and marketing programs
• Online PR including social media tactics
• Media releases, editorial and article development
• Copy writing and editing
• Key message development
• Website content and design
• Sponsorship management
• Speaking opportunities
• Advertising and promotions
• Design and print services

Catriona Pollard’s Experience

Owner

CP Communications

(Public Relations and Communications industry)

2001 — Present (8 years )

Catriona Pollard’s Education

The Australian National University

BA ,
University of Canberra

Graduate Diploma in Professional Communication , Public Relations

Additional Information

Catriona Pollard’s Websites:

Catriona Pollard’s Interests:

public relations, professional networking, web 2.0, blogging

Catriona Pollard’s Groups:

Public Relations Insititute of Australia’s Registered Consultancy Group, Women's Network Australia, FITT (Females in Information Technology)

OpenNetworker.com
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Connect to the World
Public Relations and Communications Professionals
Public Relations Institute of Australia
Marketing & Communication Network
Enterprise 2.0 Group
Australian professional bloggers and podcasters
Anthill Online
LetsDoBiz
ZDNet Australia
Australian Training Guide
Connect to Japan
Consulting WorX Australia - the online community for registered Freelance Consultants