Cathy Wang

Cathy Wang

Interaction Designer

Estonia

Current
  • Independent Consultant for UX and Online Marketing at Self-Employed
Past
  • Sales & Marketing director at Podcast Hotel
  • Web Developer at Asian Pacific Post / MyCyberGuru
Education
  • Simon Fraser University
  • Itailia Design Field School
Connections
141 connections
Industry
Information Technology and Services
Websites

Cathy Wang’s Summary

Interaction Designer, Information Architect, Online Marketing Consultant, Photographer.

Experienced with holistic, higher-level design as an Interaction Designer, I specialize in designing highly usable and engaging web sites and web applications. I have worked closely on projects of all sizes - taking a project from requirement gathering to execution to completion.

Highly involved in web 2.0 and online media. Experienced in developing brand strategies for conferences and events. I construct online strategies, ranging from traditional PPC campaigns, email, affiliate & viral marketing.

My wide range of experiences allows me to see the bigger picture and speak the 'right' language. I connect the business requirements to the developers, and integrate usability in marketing plans.


Cathy Wang’s Experience

  • Contractor - User Experience Designer / Information Architect

    Sapient

    (Public Company; SAPE; Information Technology and Services industry)

    June 2007November 2007 (6 months)

    - Lead User Experience designer.

    - In charge of usability & interaction design for "future-of-telecom" enterprise web-app for Olympic Services at Bell Canada.

    - Worked directly & closely with client business analysts and development team.

    - led UX workshops and presentations with client.

    - Collaborated on Business and Technical requirement documents.

  • Online Marketing Coordinator

    Laplink Software

    (Privately Held; Computer Software industry)

    October 2006May 2007 (8 months)

    - Developed and executed a long-term online marketing strategy.
    - Managed and maintained Pay-Per-Click accounts (Google Adwords, Yahoo, MSN AdCenter)
    - Assisted with Email and RSS marketing campaign.
    - Manged Affiliate Marketing Account.
    - Search Engine Optimization for existing website.

  • Information/Interaction Architect

    Raincity Studios

    (Privately Held; Internet industry)

    March 2006August 2006 (6 months)

    - Created wireframes and Information architecture documents
    - Designed information flow and define/refine usability for various websites.
    - Set up taxonomy terms in CMS to define information flow.

  • Sales & Marketing director

    Podcast Hotel

    (Information Technology and Services industry)

    February 2006August 2006 (7 months)

    - Overall brand image development.

    - Event strategy and organization.

    - Lead social media workshops for Toyota Yaris.

    - Attended Innotech 06 with special podcast workshop to promote and educate social media technology.

  • Web Developer

    Asian Pacific Post / MyCyberGuru

    (Media Production industry)

    September 2005December 2005 (4 months)

    - Web development (CSS + XHTML)
    - Assist development of proprietary content management system.
    - Integrate proprietary content management system with design mockups.


Cathy Wang’s Education

  • Simon Fraser University

    B.Sc. , Interaction Design , 20012005

  • Itailia Design Field School

    20042004


Additional Information

Cathy Wang’s Websites:

Cathy Wang’s Interests:

UX, IA, Emerging Technology, Social Software, Community Building, Culture Study, Innovation, CMS

Cathy Wang’s Groups:

  •    Interaction Design Association
  •    Simon Fraser University Alumni
  •    User Experience

Cathy Wang’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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