Cathy Wang

Current

Managing Director & Co-Founder at Klik Logik OÜ
Independent Consultant for UX and Online Marketing at Self-Employed

Past

User Experience Designer / Information Architect (Contract) at Sapient
Online Marketing Coordinator at Laplink Software
Information/Interaction Architect at Raincity Studios

Sales & Marketing director at Podcast Hotel
Web Developer at Asian Pacific Post / MyCyberGuru

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2 more...

Education

Simon Fraser University
Itailia Design Field School
萬方國小

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Recommended

6 people have recommended Cathy

Connections

196 connections

Industry

Information Technology and Services

Cathy Wang’s Summary

Interaction Designer, Information Architect, Online Marketing Consultant, Photographer.

Experienced with holistic, higher-level design as an Interaction Designer, I specialize in designing highly usable and engaging web application and system. I have worked closely on projects of all sizes - taking a project from requirement gathering to execution to completion.

Highly involved in web 2.0 and online media. Experienced in developing brand strategies for conferences and events. I construct online strategies, ranging from traditional PPC campaigns, email, affiliate & viral marketing.

My wide range of experiences allows me to see the bigger picture and speak the 'right' language. I connect the business requirements to the developers, and integrate usability in marketing plans.

Cathy Wang’s Experience

User Experience Designer / Information Architect (Contract)

Sapient

(Public Company; SAPE; Information Technology and Services industry)

June 2007 — December 2007 (7 months)

Deliverable: Wireframes, Sitemap, Schematics, Process/Requirement Documents, Use Case, Workshops/Presentations

- Lead User Experience designer.

- In charge of usability & interaction design for the enterprise web application (rate card system) for Bell Canada Olympic services.

- Worked directly & closely with client business analysts and development team.

- led UX workshops and presentations with client.

- Collaborated on Business and Technical requirement documents. Bringing both needs together.
Online Marketing Coordinator

Laplink Software

(Privately Held; Computer Software industry)

October 2006 — May 2007 (8 months)

- Developed and executed a long-term online marketing strategy.
- Managed and maintained Pay-Per-Click accounts (Google Adwords, Yahoo, MSN AdCenter) Online revenue reached all time high as a direct result.
- Assisted with Email and RSS marketing campaign.
- Manged Affiliate Marketing Account.
- Search Engine Optimization for existing website.
Information/Interaction Architect

Raincity Studios

(Privately Held; Internet industry)

March 2006 — August 2006 (6 months)

- Created wireframes and Information architecture documents
- Designed information flow and define/refine usability for various websites.
- Set up taxonomy terms in CMS to define information flow.
Sales & Marketing director

Podcast Hotel

(Information Technology and Services industry)

February 2006 — August 2006 (7 months)

Podcast Hotel, a conference specializes in web 2.0 topics and podcast technology. Held multi-day conference bringing web 2.0 experts and musicians together. Bridging the gap between web 2.0 and music marketing. Involved in hosting consultant sessions along the west coast with businesses.

I worked as one of the principals at podcast hotel to run events to promote independent music culture and develop ways to promote it.

- Overall brand image development.
- Event strategy and organization.
- Led social media workshops for Toyota Yaris.
- Attended Innotech 06 with special podcast workshop to promote and educate social media technology.
Web Developer

Asian Pacific Post / MyCyberGuru

(Media Production industry)

September 2005 — December 2005 (4 months)

- Web development (CSS + XHTML)
- Assist development of proprietary content management system.
- Integrate proprietary content management system with design mockups.

Cathy Wang’s Education

Simon Fraser University

B.Sc. , Interactive Arts and Technology, Interaction Design , 2001 — 2005

http://www.siat.sfu.ca/
Itailia Design Field School

2004 — 2004
萬方國小