Cathy Larkin

Current

• Owner, Consultant at Web Savvy PR
• Contractor at Advent Management International, Ltd.

Past

• Director of Media Relations at Greater Wilmington Convention & Visitors Bureau
• Media Relations Coordinator at Winterthur Museum

Education

• Wittenberg University

Recommended

4 people have recommended Cathy

Connections

186 connections

Industry

Public Relations and Communications

Websites

• Facebook profile

Cathy Larkin’s Summary

At http://WebSavvyPR.com, I bring social networking tools to the traditional PR toolkit to help expand the reach of your brand and build your business.

I put my 18 plus years of Public Relations and communications experience to work helping non-profits, small-businesses owners, solopreneurs, and individuals to bring their message to their customers and clients through both the traditional art of PR, and with a Web-Savvy PR toolkit.

E+C=R or Experience+Creativity=Results

I am also acting as a Social Media Guide or coach, helping organizations and individuals learn to navigate, and be effective in, the new social networking landscape. And while I speak “Techtalk,” also speak plain English; I can explain geeky things in a non-tech, easy-to-understand way.

I am a writer with a knack for finding creative slants & crafting media pitches that match the needs of the organization with the needs of the editor, freelance writer or blogger.

Whether in my PR work or in my social media niche, I get to know my client's needs, craft an integrated strategy and match it with the right on-line networks and specific tools needed, and show them how to use them effectively.

On twitter, you can find me at @CathyWebSavvyPR. One brand I helped to build is @SmallBizLady and her weekly Twitter "talk show" chat called Small Biz Chat (#SmallBizChat or @SmallBizChat); I am the co-host.

As a PR consultant, I can create and execute full PR campaigns, or simply write a dynamic press release. I can edit website copy, or set up a blog. I can create a new media strategy, sifting through the many social networking sites and on-line tools, to target the ones that will help you spread the word about what you do. This avoids the "If I build, it they will come" trap. And I can support his effort with PR outreach to traditional media channels.

Contact me and let me put my 18 plus years of communications experience to work for you.

Cathy Larkin’s Specialties:

public relations, PR, writing, consultant, consulting, social networking, social media strategy, social media guide, press releases, pitch stories, media contact, writer, website copy, write blog landing pages, write newsletters, research media lists, new media, public relations campaign, event photographer, blog consultant, set up a blog, social media, social networking, strategy, branding and Identity, Twitter coach, social media, social networking, Marketing

Cathy Larkin’s Experience

• Owner, Consultant

  Web Savvy PR

  (Public Relations and Communications industry)

  September 2005 — Present (4 years 4 months)

  At http://WebSavvyPR.com, I bring new media tools to the traditional PR toolkit to help individuals, companies and non-profits to hammer out a better blog, touch-up your branding, and build your business with style and substance.
  
  I put my 18 plus years of Public Relations experience to work assisting small businesses, non-profits, authors, speakers and individuals in getting the word out about what they do. I create PR and blogging strategies, write dynamic releases, pitch stories and get results for my clients.
  
  I also work with individuals who need just need some assistance crafting their message - rework/focus website copy and blog landing pages, develop a tag line, refine an author/speaker bio or artist statement, tweak a brochure, or craft a new approach to a resume.
  
  experience+creativity=results
  
  My business was named Artful Communications Consulting from 2005 - fall 2008, when I re-branded it as Web Savvy PR

• Contractor

  Advent Management International, Ltd.

  (Executive Office industry)

  2005 — Present (4 years )

• Director of Media Relations

  Greater Wilmington Convention & Visitors Bureau

  (Leisure, Travel & Tourism industry)

  June 2003 — September 2005 (2 years 4 months)

  Promoted the Brandywine Valley region to attract visitors to the area. Developed strong regional and national media contacts. Wrote press releases and crafted pitches for specific publications and editors; also worked with freelance writers. Worked with outside vendors to redesign and update a 58-page regional travel guide. Photographed events and locations for use in Visitor Guide and by the Media. Wrote membership newsletter. Helped create short video for region.

• Media Relations Coordinator

  Winterthur Museum

  (Non-Profit; 201-500 employees; Museums and Institutions industry)

  September 1995 — April 2003 (7 years 8 months)

  Handled media relations campaigns for annual events; increased media relations coverage of licensed products division; wrote press releases; developed strong local, regional and national media contacts; website liaison

Cathy Larkin’s Education

• Wittenberg University

  BA , English

Additional Information

Cathy Larkin’s Websites:

• Facebook profile

Cathy Larkin’s Interests:

public relations consulting, public relations consultant, social media coach, PR, PR pro, PR consultant, public relations writing, editing, website writing, blog set up, blog landing pages, blog editing, website copy, social networking, social media, web 2.0, new media, event photography, publications consulting, newsletter writing, social media guide, social media strategist, social media expert, marketing, online PR firm, twitter training

Cathy Larkin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch