Catherine Healey

Current

Founder at Healey Solutions

Past

Interactive E-Commerce Marketing Director (Internet and New Media): ChryslerFinancial.com at DaimlerChrysler Financial Services
Interactive E Commerce Marketing Manager at DaimlerChrysler Financial Services
Technical Lead – Interactive at BBDO

Software Engineer at Ford

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Education

Oakland University

Recommended

3 people have recommended Catherine

Connections

243 connections

Industry

Internet

Websites

Catherine Healey’s Summary

Listen and Learn. Transform real life business challenges into online solutions with a unique balance of technology, creativity and human interaction. Build business strategies that complement your business plan, your brand and take into account how the strategy relates to all your channels and your competition. Offer extensive knowledge of the automotive finance and e commerce / online media to help you generate greater value from, and build strong relationships with your customers.

Catherine Healey’s Specialties:

Brand Management, Strategic Planning, Program Management, Budget Planning, Contract Negotiations, Vendor Management, Team Leadership, Business Development, Resource Management, E-Commerce, Customer Satisfaction, Competitive Analysis, Marketing Communications
Product Development, Web-Based Solutions, Internet Marketing, Corporate Image Campaigns, Web Site Usability, SEO, Keywords, Email, Core Metrics, Analytics, Retention, Loyalty, Acquisition, Web Development, Omniture, Database, Banners, CRM

Catherine Healey’s Experience

Founder

Healey Solutions

(Internet industry)

April 2008 — Present (7 months)

Healey Solutions was founded in 2008 as an umbrella company to develop interactive businesses that leverage current and upcoming online Trends including:
- Ad revenue moves from traditional media to online.
- Knowledge sources move from centrally controlled to consumer collaborated content.
- Mass production and economies of scale to on demand production.
- Shopping at the mall to browsing at the mall and buying online.
Interactive E-Commerce Marketing Director (Internet and New Media): ChryslerFinancial.com

DaimlerChrysler Financial Services

(Public Company; 10,001 or more employees; DCX; Financial Services industry)

October 2003 — August 2007 (3 years 11 months)

Core Metrics and Analytics
• Achieved 4-year ROI of 1.99; generated cost savings of $22.2+ million and revenue of $13+ million.

Business Enhancements:
• Acquisition: 14% of all Chrysler Financial contracts start online with consumers applying for credit. Dealer leads produce 39% closing rate.
• CRM Loyalty: Enterprise-wide CRM loyalty platform. 20% (600,000) of Chrysler Financial’s customers managed their account online each month on ChryslerFinancial.com or on Chrysler, Jeep or Dodge loyalty sites.
• SEO SEM Affiliate: Leveraged over $100MM of online affiliate and SEM SEO increasing Chrysler Financial’s online brand visibility 42X from 63,000 to 2,752,000 unique visitors each month.
• Content: Spearheaded 1st use of online video content in automotive finance industry increasing acquisition through online credit application.
Interactive E Commerce Marketing Manager

DaimlerChrysler Financial Services

(Public Company; 10,001 or more employees; DCX; Financial Services industry)

February 1999 — October 2003 (4 years 9 months)

Led interactive initiatives from grass roots level. Extended modest budget and limited resources through influence and diplomacy.

• Core metric Analytics: Improved core metric of site stability of chryslerfinancial.com from 50% to 100% uptime.
• Acquisition: Launched 1st, and only, successful Global component, newly designed credit application; this rewrite of the online credit application in collaboration with European and LAM counterparts was a highly visible project within financial and automotive Chrysler brands.
• CRM Loyalty: Launched a series of customer self-service and sales tools on chryslerfinancial.com, including email-based contact us; online payments; reverse payment estimator; and refined integration into Chrsler, Jeep and Dodge.
• Content: Launched site refresh, including re-face of all existing functionality and launch of new functionalities, including internal search, personal information update, and Spanish, Canadian English and French versions.
Technical Lead – Interactive

BBDO

(Public Company; 1001-5000 employees; OMC; Marketing and Advertising industry)

November 1997 — January 1999 (1 year 3 months)

Client facing role responsible for overseeing technical implementations for Chrysler account. During the dot com era, Ross Roy developed the applications you see on today’s Chrysler brand acquisition sites including Get a Quote, Dealer Locator, Build and Price. Expertise in mentoring the technical team included usability, database design, web development including implementing email list serve software.
Software Engineer

Ford

(Public Company; 10,001 or more employees; F; Automotive industry)

January 1991 — August 1997 (6 years 8 months)

Responsible for application development, presenting, selling and teaching engineers how to use simulation and graphing software. Products included 3D simulation and process improvement software for safety engineers. One of the perks of the job was being encouraged to play. We began playing around with web development in 1993.