Principal at Other Than That Consulting
San Francisco Bay Area
- Current
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- Principal at Other Than That Consulting
- Content Curator at LeWeb3
- Past
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- Business Development at Seesmic
- Executive Producer at Guidewire Group
- Executive Producer at Other Than That
- Vice President, Business Development at Porter Novelli
- Director, Guest Booking & Talent at TechTV
- Director of Public Relations at Remedy
- Education
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- Northwestern University
- Recommended
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13 people have recommended Cathy - Connections
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500+
connections
- Industry
- Writing and Editing
- Websites
Cathy Brooks’s Summary
I guess you could say it was fate. With nicknames ranging from Chatty Cathy to Babbling Brooks, and my family tendencies, you could say that I'm a genetically engineered communicator. The business connector part came later. While I've spent some time in and around PR/Marketing firms, my core experience lies on the media side of the communications fence. In my current iteration, I am focused on producing content for various platforms - largely conferences and events, but also including podcasts and other interviews.
Most recently I was engaged by European entrepreneur, Loic Le Meur, to develop and produce the program for his fourth annual LeWeb conference in Paris.
Another current client is Guidewire Group, a market intelligence firm focused wholly on emerging markets, technologies and companies - anyone and everyone who's involved in the innovation ecosystem. My role is developing and producing two events for this organizations (Innovate!Europe and Leadership Forum), as well as an ongoing podcast - I of Innovation - an in-depth interview series that profiles the entrepreneurs who build companies and the people who invest in them.
Immediately prior to this role I had the perfect job for polishing my psychological analysis skills - heading Business Development in the Bay Area for one of the largest PR firms in the US. I've spent some other hands-on time in PR and marketing, but mostly my career is comprised by time in newsrooms in Philadelphia, Chicago, Miami and San Francisco. Primarily a broadcaster, I have a degree from the Medill School of Journalism at Northwestern University.
My technology-focused work lives on-line at http://www.guidewiregroup.com
Everything "other than that" lives on-line at http://www.otherthanthat.com.
I'm interested in talking with people of all ilk - especially if they have an interesting story to tell.
Cathy Brooks’s Specialties:
Writing, personality profiling, behavioral trend spotting in business, making people laugh, starting conversations, unraveling meaningless marketing blather, dog behavior & training (skills that I often wish transferred to the business world).
Cathy Brooks’s Experience
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Principal
Other Than That Consulting
(Writing and Editing industry)
December 2008 — Present (8 months)
For small to mid-sized Web 2.0/social media companies needing guidance (and access) to the big brands, OTT can help with everything from getting ready for those meetings, to helping make those connections happen. OTT can provide deeper business development support on a contract basis as well - which can range from traditional deal making to the softer evangelism/marketing type of biz dev.
For the larger players trying to figure out which (if any) new tools in this tech category fit for their needs, OTT serves as a native guide providing support on how they can better use the tools internally as well as help them sort through which companies/technologies they should consider and help make those introductions.
In addition, OTT offers high-end support in conference and event production specifically in high end content curation. OTT can provide support for clients on this front from helping develop programs to booking speakers, and helping facilitate the proceedings. -
Content Curator
LeWeb3
(Privately Held; 1-10 employees; Internet industry)
July 2007 — Present (2 years 1 month)
I am working with Loic Le Meur to develop, produce and co-host one of Europe's most well-attended technology gatherings. The fourth iteration of this event, this year's LeWeb3 conference gathered 2,000 people from 40 countries - a group comprised by Europe's most influential bloggers, media and others who are driving technology. My role is identifying themes and topics for the conference, selecting the speakers to address those topics, book the speakers and then help Loic emcee the event. This year we had more than 110 speakers. I also selected the Start-up Competition at this year's LeWeb for which we selected more than 30 companies to participate.
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Business Development
Seesmic
(Privately Held; Internet industry)
December 2007 — December 2008 (1 year 1 month)
Web 1.0 was about content. Web 2.0 was about people and community. The next iteration of the Web is about blending the two. That’s where Seesmic comes in. Seesmic’s rich platform enables deep connections among its users using video as the conduit. The highly interactive and engaging interface is a platform to power conversations on any subject among users who are spread all around the world.
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Executive Producer
Guidewire Group
(Privately Held; 1-10 employees; Information Technology and Services industry)
February 2006 — December 2007 (1 year 11 months)
Guidewire is a global market intelligence firm focused wholly on emerging markets, companies, technologies and products. Led by Chris Shipley - technology industry pundit, journalist and executive producer of the DEMO conference - Guidewire serves as an ally to entrepreneurs and guide to those who invest in them. We kicked off 2007 by launching the Guidewire Report - a bi-weekly subscription newsletter providing in-depth analysis of key trends we are seeing, and including profiles of companies with which we've met that fit into that trend. TGR includes a map outlining the taxonomy of the segment and shows where each company fits in relation to the market and to each other.
I produced the content for Guidewire's conferences and also launched their first podcast series, I of Innovation. That show ended in July 2007 and evolved into a series currently run by Network World on the DEMO site called "Six Minutes With". -
Executive Producer
Other Than That
(Writing and Editing industry)
2005 — 2006 (1 year)
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Vice President, Business Development
Porter Novelli
(Public Company; 1001-5000 employees; OMG; Public Relations and Communications industry)
May 2003 — November 2005 (2 years 7 months)
My role had two key areas: new business and firm visibility. In the former, I was tasked with identifying and qualifying leads for new clients. This included extensive research in key market sectors, as well as developing relationships with the decision makers selecting PR counsel for their companies.
In the latter, my focus leaned toward ensuring the firm represented itself among key local organizations and participates in major events. -
Director, Guest Booking & Talent
TechTV
(Privately Held; 51-200 employees; Broadcast Media industry)
February 1998 — November 2001 (3 years 10 months)
At TechTV I was responsible for any person who appeared in front of the camera - whether interviewer or interviewee. I began running both parts, towards the end of my time at TechTV, my focus moved wholly to guests - no mean feat since we were securing more than 20 unique, live guests for programming every day.
When I started there was one full-time and one part-time booker. By the end of my tenure the department was 15 bookers strong, working from several offices.
My biggest challenge was educating the public about TechTV in order to secure interviews with some of the biggest names in technology. During my time with TechTV we intervewed Craig Barrett of Intel, Steve Wozniak one of Apple's co-founders, Nathan Myhrvold one of Microsoft's early technology leaders and many more.
At TechTV I strengthened my belief on the importance of teamwork and honed my practice of deep engagement with people at all levels of the organization. -
Director of Public Relations
Remedy
(Public Company; Writing and Editing industry)
1995 — 1998 (3 years)
Cathy Brooks’s Education
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Northwestern University
BSJ , Journalism, English, History , 1986 — 1990
Additional Information
Cathy Brooks’s Websites:
Cathy Brooks’s Groups:
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LeWeb3-07 -
Dealmaker Media -
Call on Cue, Viral Cross Media Marketing
Cathy Brooks’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
