Catherine Mears

Current

Social Media Specialist at AICPA

Past

Internet Marketing Specialist at Matrix Direct
Marketing Supervisor at Matrix Direct
Account Manager at NAS Recruitment Communications

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Education

North Carolina State University

Recommended

8 people have recommended Catherine

Connections

75 connections

Industry

Marketing and Advertising

Websites

Twitter

Catherine Mears’s Summary

Marketing professional with experience in advertising creative development and production.

Internet Marketing experience includes overseeing a comprehensive SEO audit and campaign; assisting media buyer with multiple PPC campaigns on multiple search engines each; and web analytics experience with both Omniture (HBX) and Google Analytics.

Email marketing experience includes creative development, HTML production, list selection, results reporting, and optimizing campaigns. Also have experience using ESPs.

Account Management experience includes overseeing advertising campaigns for multiple accounts simultaneously, maintaining a high level of customer service and client relationships.

Catherine Mears’s Specialties:

Account management, organic keyword management, online press release writing and optimization, site architecture analysis, usability, WYSIWYG layout tools (love this acronym BTW!), email marketing and optimization.

Catherine Mears’s Experience

Social Media Specialist

AICPA

(Non-Profit; Accounting industry)

November 2009 — Present (2 months)
Internet Marketing Specialist

Matrix Direct

(Privately Held; Insurance industry)

August 2008 — August 2009 (1 year 1 month)

Oversaw online advertising and other website initiatives such as site redesigns, domain name changes, SEO campaign.

Oversaw multivariate testing on our sites to improve conversion (lead generation); developed and managed SEO programs including content writing and site architectural improvements; analyzed site performance using web analytics tools; and managed in-house and outsourced work on 2 site redesigns to MatrixDirect.com.

Accomplishments:
o With multivariate testing on conversion page, improved lead conversion by 20% (for AmericanGeneralTermLife.com)

o Increased Open rates on database email promotions almost 50% (49.2%) in 2007. Increased open rates an additional 28.6% over first 2 quarters in 2008.

o Began SEO campaign in January 2008, and increased top 10 search engine rankings 24.8% in 4 months. Almost 100% visibility increase in one year.
Marketing Supervisor

Matrix Direct

(Privately Held; Insurance industry)

October 2006 — August 2009 (2 years 11 months)

Managed marketing communications for large direct marketer of life insurance. Supervised creation of all advertising pieces including TV spots, radio, print ads, emails, banner ads and PPC search copy.
Account Manager

NAS Recruitment Communications

(Public Company; Marketing and Advertising industry)

February 2004 — August 2006 (2 years 7 months)

Account Manager Award of Excellence for 3rd Quarter 2004, 2nd Quarter 2005, 2nd Quarter 2006.