Catherine Lückhoff

Current

Owner at MANGO-OMC

Past

Account assistant at Citigate

Education

Cape Peninsula University of Technology

Connections

190 connections

Industry

Public Relations and Communications

Websites

Catherine Lückhoff’s Summary

I'm the founding member of a boutique communications agency, MANGO-OMC, based in Cape Town, South Africa. We specialise in drafting and implementing communication and branding strategies that focus on utilising converged channels to effectively disseminate key messages.

My forte is strategising and analysing brand conversations, pin pointing feasible online and offline channels - mobile included - and facilitating ongoing clear and honest dialogue with individuals and communities.

Catherine Lückhoff’s Specialties:

Drafting and implementing communication strategies that focus on the convergence of online and offline channels as a means to leverage maximum exposure, dialogue, traction and ROI.
Seeing the bigger picture and brainstorming novel ideas that meet the required objectives.
Understanding branding and corporate identities and their relevant application in the market place.
I'm a stickler for crises communication plans and the consistent application of key messaging.

Catherine Lückhoff’s Experience

Owner

MANGO-OMC

(Partnership; 1-10 employees; Public Relations and Communications industry)

July 2004 — Present (5 years 6 months)

Boutique PR agency that specialises in the convergence of online and offline media.
Account assistant

Citigate

(Public Relations and Communications industry)

January 2003 — December 2003 (1 year )

During my time at Citigate I worked on and partly managed the following accounts:
Woolworths
Abvest
Pearl Valley Golf Estate and Spa
Sea Harvast for a boat renaming ceremony in Saldanha

I left Citigate to continue my studies and during my fourth year at CPUT I was approached by Woolworths Financial Services to design and publish their internal magazine, Sales Insight.

Catherine Lückhoff’s Education

Cape Peninsula University of Technology

A Bachelors Degree in Public Relations Management 2001 — 2004

Additional Information

Catherine Lückhoff’s Websites:

Catherine Lückhoff’s Interests:

Social media and technology, innovation, travel, the mobile industry, new ideas, communication channels, the environment, photography, brands, relationships and conversations.