Owner at Vision 2 Market
- Greater New York City Area
- Marketing and Advertising
Catherine Flores's Overview
- Owner at Vision 2 Market
- Temporary Production Director at The New Yorker
- Senior Marketing Coordinator at Tentina - A Hunter Douglas Window Fashions Fabricator
- Transportation Manager at Parker Institute
Catherine Flores' Summary
Passionate business owner supporting the creative minds and entrepreneurial spirit of reputable companies with a foundation for achieving greatness and to provide them with marketing and business services that can propel them into prosperity.
Project Manager working on current projects such as logo creation, brand identity, website design, internet marketing and marketing and collateral material development to maximize customer exposure to clients products and services.
Marketing and business professional providing a wide array of support services to small & medium size companies seeking to develop marketing strategies that will produce a return on investment.
Entrepreneur offering a variety of services and guidance necessary for a company to operate at maximum efficiency. Advising and assisting with effective communication strategies to reach target customers. Interested in helping start-ups achieve business goals and working with veterans to re-brand and capture new market opportunities.
Advertising, Alliance Marketing, Branding, Business Communication, Copy Writing, Creative Services, Direct Mail Coordination, Internet Marketing, Marketing & General Business Consulting, Marketing Strategies, Photography, Print Production, Promotions, Relationship Marketing, Website Design
Catherine Flores' Experience
Vision 2 Market
November 2006 – Present (8 years)
Directs marketing and sales operations at Vision 2 Market. Oversees operations and develops strategic marketing plans and effective communication strategies. Functions as hands-on Project Manager for client jobs and assigns/ (collaborates with) appropriate key staff members on tasks. Maintains overall responsibility for work produced on clients behalf.
Temporary Production Director
Privately Held; 51-200 employees; Publishing industry
February 2006 – June 2006 (5 months)
Assisted with the coordination of direct mailings and promotional materials such as invitations, postcards, blow ups, and sell sheets for Creative Services and Special Events.
Ensured the accurate printing and timely delivery of posters, outdoor banners, vehicle magnets, sign up sheets, and various promotional items for the Nantucket Film Festival.
Sourced samples and materials for designers to help meet production deadlines.
Researched added value opportunities for merchandising and ordered client premiums including but not limited to notebooks, tote bags, coffee mugs, T-shirts and umbrellas.
Coordinated the printing and distribution of the annual New Yorker Desk Diary.
Senior Marketing Coordinator
Tentina - A Hunter Douglas Window Fashions Fabricator
June 2001 – January 2006 (4 years 8 months)
Assisted retailers with implementing and selecting traditional and non-traditional marketing strategies.
Sold & coordinated advertising campaigns using a mix of direct mail, newspaper, magazine, TV and radio.
Negotiated advertising rates with agencies and vendors.
Analyzed ROI for marketing campaigns.
Created advertisements from design concept, copy to development.
Managed Hunter Douglas Window Fashions cooperative advertising funds.
Processed advertising claims in accordance with Hunter Douglas retail advertising guidelines.
Administered coupon, incentive reward, custom display, & travel incentive programs.
Presented advertising collateral materials and reports to sales representatives.
October 1996 – June 2001 (4 years 9 months)
Managed a staff of 22 individuals who provided transportation for patients throughout a 527-bed facility and Long Island Jewish Hospital.
Developed job descriptions and conducted employee evaluations.
Implemented a cost/time effective way to make patient appointments.
Forecasted a departmental budget in excess of 1 million dollars and significantly reduced employee overtime.
Created brochure to market departmental services.
Catherine Flores' Projects
PlayTeam Members: Catherine Flores
Catherine Flores' Languages
Catherine Flores' Skills & Expertise
- Marketing Strategy
- Direct Mail
- Web Design
- Creative Services
- Web Marketing
- Relationship Marketing
- Business Communications
- Social Media Marketing
- Email Marketing
- Social Media
- Digital Marketing
- Integrated Marketing
- Adobe Creative Suite
- Branding & Identity
- Graphic Design
- Strategic Marketing Consultancy
- Video Production
- Computer Animation
- Online Advertising
- Logo Design
- Event Management
- Strategic Communications
- Creative Direction
- Brand Development
- Digital Media
- Digital Strategy
- Content Strategy
- Online Marketing
- Marketing Communications
Catherine Flores' Education
Catherine Flores' Additional Information
Contact Catherine for:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch