Catherine Koonce

Catherine Koonce

Communication and Social Media Leader; Atlanta Heritage Preservation Advocate

Location
Atlanta, Georgia (Greater Atlanta Area)
Industry
Public Relations and Communications

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Catherine Koonce's Overview

Past
  • Chapter President at Kennesaw State University PRSSA
  • PR Manager & Brewery Representative at Jailhouse Brewing Company
  • Events Coordinator at Kennesaw State University PRSSA
  • Nanny at Private Family
  • Intern at Terrapin Beer Co.
  • Event Coordinator at PRSSA at Georgia State University
  • Intern at Weaver Stephens
Education
Connections

487 connections

Websites

Catherine Koonce's Experience

US Client Services Consultant

TSL Digital

Privately Held; 51-200 employees; Marketing and Advertising industry

April 2014July 2014 (4 months) Greater Atlanta Area

During my time consulting with TSL Digital, I served as a liaison between TSL Digital’s London office and interested parties with the Atlanta food and beverage industry. I nurtured those relationships as well as relationships within the non-profit and public relations communities in Atlanta in order to create business connections and relationships in London

Junior Account Executive

BRAVE Public Relations

Privately Held; 1-10 employees; Public Relations and Communications industry

August 2013March 2014 (8 months) Greater Atlanta Area

Through my time at BRAVE Public Relations, I worked closely with national brands including The Fresh Market and Room & Board. I also supported local clients including Orangetheory Fitness, Occupation Professor and the Taste of Atlanta festival.

Corporate/Consumer Intern

Cohn & Wolfe

Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry

January 2013August 2013 (8 months) Greater Atlanta Area

As a part of the team at Cohn & Wolfe's Atlanta office, I learned numerous traditional, digital and millennial PR lessons. Cohn & Wolfe was chosen as PR Agency of the Year in 2013 and it was an honor to learn from such a strong firm.

Experiences included: building and presenting measurement reports for global corporations, production of bylined articles for publication, cultivation and co-facilitation new business brainstorm meetings, pitching to the media, social media monitoring, construction of media materials for numerous clients, research (new business, competitors, etc) and issues management planning.

Educational Institution; 1001-5000 employees; Higher Education industry

June 2012June 2013 (1 year 1 month) Kennesaw, GA

Serving as Chapter President for Kennesaw State's PRSSA chapter was a true highlight of my college career. With the assistance of my executive board members, the chapter grew in memberships as well as in active members. National participation expanded as well as participation with our parent chapter, PRSA|GA.

PR Manager & Brewery Representative

Jailhouse Brewing Company

May 2012November 2012 (7 months) Hampton, GA

After bringing initial PR efforts to Jailhouse Brewing Company through an unpaid, proposed summer internship, I was hired to continue the cultivation and implementation of all public relations efforts. Most of these efforts were applied directly through social media. I also handled most of the brewery's marketing and advertising as well as being a representative for the brewery at all times.

Events Coordinator

Kennesaw State University PRSSA

Educational Institution; 1001-5000 employees; Higher Education industry

September 2011May 2012 (9 months) Kennesaw, GA

As the event coordinator for KSU PRSSA, I proposed, cultivated and executed the chapter's first event - a Best Practices Meeting with other Georgia chapter executives. The highlight of this meeting was a keynote address from Bob Cohn, founder of Cohn & Wolfe.

Throughout the year, I focused on the chapters' relationships with other KSU student associations, other PRSSA chapters in Georgia, and the Georgia chapter of PRSA through the planning and execution of events.

Nanny

Private Family

August 2010May 2012 (1 year 10 months) Buckhead, Atlanta, GA

For two years, I was a nanny for a wonderful family in Buckhead Atlanta. The parents both work high, in their respective companies, in finance and they have two children. Managing the children's schedule, the parent's schedule, and my workload for Kennesaw State University has given me more experience with patience than I could have possibly needed, but also strengthened my management and organizational skills.

Privately Held; 51-200 employees; Food & Beverages industry

January 2011May 2011 (5 months) Greater Atlanta Area

Chosen to be the first Atlanta Area Sales & Marketing Intern for Terrapin, my responsibilities included traveling to meetings with the Sales & Marketing representatives, participating in the cultivation of ideas for events and promotions, carrying out those ideas, and representing Terrapin at a variety of events.

Event Coordinator

PRSSA at Georgia State University

April 2009May 2010 (1 year 2 months)

I organized the December Meet & Greet professional mingling event. It was held at Dantana's in downtown Atlanta and Bob Hope was our guest speaker. It was a very well received event.

Privately Held; 1-10 employees; Public Relations and Communications industry

December 2009April 2010 (5 months) Marietta, GA

My responsibilities included drafting news releases, sales pitches, and the biographies of clients, new hires, and keynote speakers. Also, I maintained many research databases, carried research on a daily basis, and played a role in new and current client contact maintenance.

Catherine Koonce's Volunteer Experience & Causes

  • Volunteer Experience

    • Marketing Committee Member

      The Giving Kitchen
      January 2014 present (10 months)
    • Team Hidi 3.0 Event Committee Member

      The Giving Kitchen
      July 2014 present (4 months)
  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Children
      • Disaster and Humanitarian Relief
      • Environment
      • Health
      • Human Rights
      • Poverty Alleviation
    • Organizations I support:

      • The Giving Kitchen
      • The Georgia Trust

Catherine Koonce's Skills & Expertise

  1. Events Coordination
  2. Public Relations
  3. Social Media Outreach
  4. Crisis Management
  5. Promotions
  6. Research
  7. Social Media
  8. Press Releases
  9. Blogging
  10. Crisis Communications
  11. Social Media Marketing
  12. History
  13. Marketing Communications
  14. Leadership
  15. Media Relations
  16. Networking
  17. Social Networking
  18. Facebook
  19. AP Style
  20. Strategic Communications
  21. Publicity

View All (21) Skills View Fewer Skills

Catherine Koonce's Education

Kennesaw State University

Bachelor of Science (B.S.), Communication: Public Relations | Southern History

20102013

Activities and Societies: PRSSA

Catherine Koonce's Additional Information

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