Cate LaRoche

Current

• Rider Coach - Audi Best Buddies Challenge: Hearst Castle at Op-3 Inc.
• Freelance Content Editor and Writer at The Destination Center

Past

• Freelance PR Specialist at Version 2.0 Communications
• Account Coordinator at Racepoint Group
• Account Coordinator at Teak Media Communications

• PR Intern at Presence PR
• Summer Associate at Boston University
• Communications Intern at Wildwood Programs

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Education

• Boston University

Connections

60 connections

Industry

Management Consulting

Websites

• My Blog
• My Resume

Cate LaRoche’s Summary

From my past work experience and as a student at Boston University, I have built a strong and diverse skill set that has set me up for success in my new position as a Participant Coach. I am constantly seeking out new ways to fundraise using digital media and social networks, along with more traditional approaches as well.

Cate LaRoche’s Specialties:

I have experience in the technology, biotechnology and non-profit industries. While I am most familiar with these types of businesses, my career is too young to be ruling out work in other industries. I am enthusiastic about new media, social networks and how they are integrated into, and consequently changing the atmosphere of, PR, marketing and fundraising.

Cate LaRoche’s Experience

• Rider Coach - Audi Best Buddies Challenge: Hearst Castle

  Op-3 Inc.

  (Privately Held; Non-Profit Organization Management industry)

  February 2009 — Present (10 months)

• Freelance Content Editor and Writer

  The Destination Center

  (Leisure, Travel & Tourism industry)

  November 2008 — Present (1 year 1 month)

  Create and edit tour descriptions to be added to The Destination Center's database and its affiliates' databases.

• Freelance PR Specialist

  Version 2.0 Communications

  (Public Relations and Communications industry)

  January 2009 — January 2009 (1 month)

• Account Coordinator

  Racepoint Group

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  June 2008 — October 2008 (5 months)

  * Provided critical support to account teams with overall administrative, accounting, organizational and presentation support duties.
  * Developed media lists, editorial calendars, speaking calendars, clip reports, briefing materials and speaking submission abstracts. Conducted a complete speaking program overhaul for EveryZing.
  * Identified industry issues that directly and indirectly affect the client; conducted issues response daily. Developed relationships with target media contacts.
  * Pitched media and blogs on clients behalf; arranged and moderated phone briefings.
  * Clients: Helicos Biosciences, EveryZing, Rackspace Managed Hosting

• Account Coordinator

  Teak Media Communications

  (Public Relations and Communications industry)

  October 2007 — May 2008 (8 months)

  * Designed and introduced a digital media plan for Teak to use to create and maintain its online presence.
  * Wrote calendar listings and helped edit pitch documents.
  * Compiled media lists using Vocus and sent releases regarding the Pan-Mass. Challenge.
  * Monitored and categorized editorial calendars for Teak’s clients.
  * Tracked and organized clips and hits. Maintained Teak new client information folders.

• PR Intern

  Presence PR

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  March 2007 — April 2007 (2 months)

  In my short time in Dublin, Ireland, I got the chance to intern at Presence PR. This tiny entertainment and fashion boutique agency showed me a lot about Irish culture and media. I worked on various accounts, including: Haagen-Daaz, Lindt Chocolate, H&M, Oasis, Celtic Football, and the Irish Rugby Players Event.

• Summer Associate

  Boston University

  (Educational Institution; 5001-10,000 employees; Higher Education industry)

  2007 — 2007 (less than a year)

• Communications Intern

  Wildwood Programs

  (Non-Profit; 51-200 employees; Public Relations and Communications industry)

  May 2006 — September 2006 (5 months)

  *Worked closely with the Director of Communications with media relations.
  *Wrote press releases, media alerts, etc.
  *Wrote an article about the Wildwood vocational program. Published in local trade magazine.
  *Wrote fact sheet and press release about a new breast health video made for women with mental disabilities.
  *Edited quarterly newsletter.
  *Helped with grant writing.
  *Helped with event planning.

Cate LaRoche’s Education

• Boston University

  Public Relations , Communications, History , 2004 — 2008

Additional Information

Cate LaRoche’s Websites:

• My Blog
• My Resume

Cate LaRoche’s Interests:

public relations, new media, blogs, reading books, non-profits, cause-related marketing, media relations, exploring new places, my wonderful friends and family, a good beer (see my blog), ireland

Cate LaRoche’s Groups:

•    BU College of Communications Alumni
•    Public Relations and Communications Professionals
•    Best Buddies International
•    Boston PR Professionals
•    The Pan-Massachusetts Challenge

Cate LaRoche’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch