Catalina Naranjo-Bock

Catalina Naranjo-Bock

User experience research - Information design - Google, Yahoo, LEGO, Nickelodeon, Intel

Location
San Francisco Bay Area
Industry
Internet

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Catalina Naranjo-Bock's Overview

Current
  • User Experience Researcher at Google
Past
Education
Connections

500+ connections

Websites

Catalina Naranjo-Bock's Summary

Catalina Naranjo-Bock is a user experience researcher at Google, where she has the awesome task of conducting UX research with the video creators at YouTube: all the way from short filmmakers to people that create channels and brands that become famous worldwide. With degrees in both UX design and research, Catalina has previously been part of creative teams in the the US, Europe, Canada, and South America at companies like Yahoo, LEGO, Nickelodeon, and Intel. She is the author of multiple articles and talks on the user experience field, as well as a mentor at Stanford University.

Catalina Naranjo-Bock's Experience

User Experience Researcher

Google

Public Company; 10,001+ employees; GOOG; Internet industry

October 2013Present (1 year) Mountain View and San Bruno, CA

I conduct UX research with users in every corner of the world, using a variety of user research methods to inform every step of the product design process.

The specific areas I work on are:
- Video creation and channel management features on YouTube across three screens: desktop, mobile and tablet.
- Making YouTube accessible for specific populations: children and youth, international audiences, and audiences with disabilities.
- Google wide advisor for user experience research with children and youth.
- Mentoring of junior researchers and Masters / PhD interns.

User Experience Design Researcher

Yahoo!

Public Company; 10,001+ employees; YHOO; Internet industry

September 2011October 2013 (2 years 2 months) Sunnyvale, CA

Specific projects I worked on: User Onboarding (Sign Up / Sign In, Profile Creation), Interest graphs and personalization, Flickr, Tumblr, Music, Games, Movies / TV, and Ongoing research with Teens and Millenials.

USER EXPERIENCE RESEARCH:
Strategic lead for User Experience Research at all stages of the product development process from participant recruiting, screening, field work + facilitation, to data analysis, synthesis, data visualization / information design, and final product launch. My projects go all the way from large exploratory investigations to highly focused technology and usability evaluations across three screens: PC, smartphones and tablets.
Ensure effective communication of research findings through data visualization and information design, including synthesizing them into clear, workable design opportunities and directions that are implemented at all stages of the product development process.
Work in partnership with other researchers, designers, product managers, engineers, and web analysts located in Asia, Europe and the US.
In-house expert on UX research with the teenage and millenial audiences. (13 to 24 years)
Teaching of User Centered Design workshops for cross-functional teams across different business units.
Management of junior researchers and Masters / PhD interns.

USER EXPERIENCE DESIGN:
User experience design support through storyboarding, paper prototyping, group sketching, persona development, UX/UI design specifications, rapid prototyping, etc.

User Experience Designer and Researcher

LEGO

Privately Held; 10,001+ employees; Consumer Goods industry

March 2010May 2011 (1 year 3 months) Billund, Denmark

In charge of user experience strategy and implementation for LEGO Mindstorms digital products.

USER EXPERIENCE RESEARCH:
Management and execution of user research projects including co-creation, usability testing, participatory design, online research panels, diary studies, field studies, etc. with users and stakeholders in the Americas, Denmark, France and Canada throughout different stages of the product development process.
Ensure effective communication of research findings, including synthesizing them into clear, workable design opportunities and directions.
Developed expertise on working with children between 10 and 17 years of age, and adult fans of LEGO Mindstorms in the design of software, web and mobile applications.

USER EXPERIENCE DESIGN:
Production of wireframes, rapid prototypes, user flows, information architecture diagrams, storyboards, interaction design and detailed UI/UX specifications.
Work in partnership software developers, graphic artists, product designers, MIT advisors, and business stakeholders located in different parts of the world.
Collaboration with the LEGO digital team in the development of LEGO Universe, LEGO Digital Designer and LEGO Hero Builder.
Team lead for junior UX and graphic designers.

Adjunct Faculty

The Ohio State University

Educational Institution; 10,001+ employees; Higher Education industry

October 2009January 2010 (4 months) Columbus, Ohio Area

Professor of the design studio classes for students in the Industrial, Interior and Visual Communication Design Department.

User Experience / User Interface Designer - Project

Nickelodeon / MTV Networks

Public Company; 1001-5000 employees; VIA; Entertainment industry

June 2009September 2009 (4 months) Glendale, California

As part of the UX/UI team at Nickelodeon Virtual Worlds, I assisted with the development of brainstorming sessions, sketching, wireframing, layout design, prototyping and with color, layout and typography design recommendations.

USER EXPERIENCE RESEARCH:
Provided support for lab usability testing, field studies, product evaluation, usage logs, co-creation and brainstorming sessions for Neopets and PetPetPark virtual worlds.
Developed expertise on working with children between 6 and 12 of age.

USER EXPERIENCE DESIGN:
Production of concept sketches, wireframes, rapid prototypes, heuristic evaluations, interaction design and UX/UI specifications.

Graduate Research / Teaching Associate

The Ohio State University

Educational Institution; 10,001+ employees; Higher Education industry

September 2006August 2009 (3 years) Columbus, Ohio Area

Created a partnership between The Ohio State University and the Ohio Metropolitan Parks, to design online initiatives for children and families.

USER EXPERIENCE RESEARCH:
Managed and executed user research using a variety of research methods: surveys, co-creation, ethnographic studies, paper prototyping, usability studies, participatory design workshops and semi-structured interviews.
Developed expertise on working with children between 4 and 10 years old, teachers, and parents / caregivers

USER EXPERIENCE DESIGN:
Production of wireframes, rapid prototypes, user flows, information architecture diagrams, storyboards, interaction design, animation and 3D modeling, detailed UI/UX documentation.
Curriculum design and teaching of the web design studio courses at university level with emphasis on HTML and CSS technologies.

Design Consultant

Intel Corporation

Public Company; 10,001+ employees; INTC; Semiconductors industry

August 2005September 2006 (1 year 2 months) Bogota, Colombia

Support multiple areas of design, such as graphic design, experience design, exhibition design, 3D modeling and animation, multimedia and digital design and management of junior design teams + external vendors.
Part of an experimental design initiative aimed at helping children understand computing processes.

Catalina Naranjo-Bock's Skills & Expertise

  1. User Experience
  2. Usability Testing
  3. Design Thinking
  4. Participatory Design
  5. Interaction Design
  6. User-centered Design
  7. User Interface Design
  8. Wireframing and prototyping
  9. Information Architecture
  10. Design Strategy
  11. Storyboarding
  12. Human Computer Interaction
  13. Product Design
  14. Information Design
  15. Co-creation/Co-design
  16. Sketching
  17. Qualitative Research
  18. Concept Development
  19. Human-computer Interaction
  20. Data Visualization
  21. User Experience Design
  22. User Interface
  23. Ethnography
  24. Rapid Prototyping
  25. Wireframes
  26. Heuristic Evaluation
  27. User Research

View All (27) Skills View Fewer Skills

Catalina Naranjo-Bock's Education

The Ohio State University

Master of Fine Arts in Design:, Human Computer Interaction, User Experience Design & Research

20062009

Advised by professors Liz Sanders, Brian Stone and Paul Nini.

Pontificia Universidad Javeriana

Bachelor of Arts., Product Design, Minor in Digital Design

20002005

Catalina Naranjo-Bock's Courses

  • User Experience Design Researcher

    Yahoo!

    • HTML 5 Essentials (Yahoo! Training Academy)
    • Human Centered Design (Yahoo! Training Academy)
    • People Management Trainning (Yahoo! Training Academy)

Catalina Naranjo-Bock's Certifications

  • Typography and Graphic Design

    • Universidad Nacional de Colombia
    • 2004
  • Design Research Methods

    • SonicRim San Francisco
    • November 2011

Catalina Naranjo-Bock's Publications

Catalina Naranjo-Bock's Languages

  • English

    (Native or bilingual proficiency)
  • Spanish

    (Native or bilingual proficiency)
  • German

    (Limited working proficiency)
  • Danish

    (Elementary proficiency)

Catalina Naranjo-Bock's Additional Information

Websites:
Groups and Associations:
Honors and Awards:

A Candid Conversation with YouTube UX Researcher Catalina Naranjo-Bock.
http://uxstrategiessummit.com/news/conversation-with-catalina-naranjo-bock.html
Podcast interview
July 2014

Using a multi-layer user experience research approach to understand current and future perspectives of teenagers.
Paper accepted to the ACM SIGCHI Conference on Human Factors in Computing Systems
April, 2013

An Interview with Catalina Naranjo-Bock
By Danielle Arad, for UX Motel Blog
January 17th, 2013
http://bit.ly/13GcVcc

Mentor for 2012-2013 students
MBA in Design Strategy
California College of the Arts

Mentor for 2013-2014 students
Design School
Stanford University


Experts panel at UX Matters Magazine:

Designing for a Wide Range of Devices with Different Screen Sizes
http://bitURL.net/baym
October 18, 2010

Teamwork and Collaboration Across Departments
http://bit.ly/lyk5PZ
May 23 2011

The Integration of User Experience into Software Development
http://bit.ly/nw6v1w
August 23, 2011

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