Michael Castellon

Current

• Public Outreach Strategist at State of Texas

Past

• Corporate Communications Project Manager at National Instruments
• Media and Public Relations Coordinator at Texas Tech University

Education

• Texas Tech University

Connections

31 connections

Industry

Public Relations and Communications

Michael Castellon’s Summary

My interests lie at the intersection of social media, corporate and government communications and public relations.

I successfully coordinated an agreement with Apple iTunes and Texas Tech University that resulted in the first large-scale New Media initiative at the university. I successfully developed several other social networking initiatives and strategies that continue to serve that organization.

In addition to my role as Apple iTunesU project manager, I worked closely with state and national media, successfully placing stories specializing in law, education, public policy, foreign affairs and business with CNN, USA Today, NBC News, CBS News and National Public Radio.

During my tenure at National Instruments, the world's leading virtual instrumentation software and hardware developer, I managed the corporate communications case studies initiative and developed print and electronic marketing strategies.

I currently serve the Texas Comptroller of Public Accounts Public Outreach and Strategies Division as the editor of Fiscal Notes, the state's monthly economic review publication. In 2008, the publication was awarded Best External Newsletter by the National Association of Government Communicators.

Michael Castellon’s Specialties:

I am certified in crisis communications and public information operations by the National Emergency Response and Rescue Training Center and the Texas Governor's Division of Emergency Management, an initiative that trains government communicators to serve in public relations and spokesperson roles to coordinate with local, state and national law enforcement and rescue agencies during large-scale disasters and emergencies.

Michael Castellon’s Experience

• Public Outreach Strategist

  State of Texas

  (Government Agency; 10,001 or more employees; Public Relations and Communications industry)

  2008 — Present (less than a year)

• Corporate Communications Project Manager

  National Instruments

  (Public Company; 1001-5000 employees; NATI; Computer Software industry)

  2007 — 2007 (less than a year)

  Developed strategic communication and marketing plans for the global leader in virtual instrumentation and measurement software development.

• Media and Public Relations Coordinator

  Texas Tech University

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  August 2005 — May 2007 (1 year 10 months)

  Developed communication plans, key messages and communication vehicles needed to support the organization's marketing, recruiting and philanthropic priorities.

Michael Castellon’s Education

• Texas Tech University

  Master of Arts, Technical Communication, 2003 — 2005

Additional Information

Michael Castellon’s Interests:

New media, the role of blogging and social media in modern public relations and marketing communication systems, corporate communication methods and plans, crisis communications, technical writing and editing.

Michael Castellon’s Groups:

Society for Technical Communication (STC), American Red Cross

•    LinkEds & writers

Michael Castellon’s Honors:

First Place: National Association of Government Communicators, Best External Newsletter

Nominated: Gavel Award by the Texas Bar Association for Excellence in Investigative Journalism

Michael Castellon’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch