Cassandra Imfeld Jeyaram

Current

Social Marketing Manager at IHG

Past

Brand Integration Manager at IHG
VP, eBusiness at SunTrust
Internet Marketing Administrator & Officer at SouthTrust

Public Relations and Marketing Manager at Hecklers Entertainment
Communications Assistant and Southword Editor at Southern Progress Corporation/Time Warner

see less...

2 more...

Education

University of North Carolina at Chapel Hill
University of Alabama
University of Alabama

see less...

Connections

288 connections

Industry

Hospitality

Cassandra Imfeld Jeyaram’s Summary

Cassandra Imfeld Jeyaram’s Specialties:

- Web 2.0/social media
- Competitive online analyses
- Online marketing
- Corporate communications/public relations
- Online advertising
- Public speaking
- Communication law
- Email marketing

Cassandra Imfeld Jeyaram’s Experience

Social Marketing Manager

IHG

(Public Company; 10,001 or more employees; IHG; Hospitality industry)

2008 — Present (1 year)

- Develop and implement global, corporate social marketing strategy for seven hotel brands and the loyalty marketing programs with more than 40 million members
- Increase consumer engagement, reach, affinity and revenue through social marketing initiatives
- Manage three private online communities with 300 to 500 members in each community
- Identify strategic partnerships to increase revenue and loyalty
- Leverage user-generated content for global marketing communications
- Develop and implement viral marketing campaigns with a minimum return of 8:1
- Develop social marketing best practices
- Define and standardized social marketing metrics
Brand Integration Manager

IHG

(Public Company; 10,001 or more employees; IHG; Hospitality industry)

March 2007 — December 2007 (10 months)

- Developed channel strategy for global project of Holiday Inn and Holiday Inn Express
- Identified, develop and execute revenue-generating opportunities across the channels for the Brands
- Lead the redesign and development of Holiday Inn and Holiday Inn Express Web sites
- Integrate and optimize Brand campaigns across channels – corporate Web sites, call centers, GDS and BTAs (travel agent booking systems), online search, affiliate Web sites, and email marketing
- Partnered and strategized with key stakeholders to support Brand campaigns including multiple advertising agencies, Performance Marketing, Product Development, and Operations
- Identified and implemented online metrics for Brand campaigns
- Researched, developed and executed Web 2.0/social media strategies for the Brands
VP, eBusiness

SunTrust

(Public Company; 10,001 or more employees; Financial Services industry)

April 2004 — March 2007 (3 years)

- Researched and developed multiple monthly presentations for senior executives and the president
- Identified, managed and executed internal and external fraud prevention communications
- Developed enterprise online channel strategy to increase acquisition, retention and ROI
- Spearheaded and served as project manager for enterprise analysis of online channel with IBM that secured more than $2 million in additional funding
- Designed, coordinated and executed cross-organizational educational seminars
Internet Marketing Administrator & Officer

SouthTrust

(Public Company; 5001-10,000 employees; Financial Services industry)

December 2000 — August 2001 (9 months)

- Managed online advertising and email campaigns
- Developed and executed a $500,000 online marketing budget
- Conducted competitive analyses and monitored market and technology trends
- Wrote and approved electronic communications and online banking promotion materials
- Updated the Bank’s Web-based online banking training program
Public Relations and Marketing Manager

Hecklers Entertainment

(Entertainment industry)

May 2000 — December 2000 (8 months)

- Directed all external and internal communications
- Wrote and distributed national and local press releases
- Proactively developed relationships with more than 40 key gaming and entertainment companies
- Coordinated multiple internal and external events
- Developed strategic business and advertising ventures
- Managed a $100,000 marketing budget
- Secured news coverage in several local and national publications such as The Birmingham News, Birmingham Business Journal, Computer World, Monster.com, and HR Magazine
Communications Assistant and Southword Editor

Southern Progress Corporation/Time Warner

(Public Company; 5001-10,000 employees; Publishing industry)

July 1998 — May 2000 (1 year 11 months)

- Wrote press releases for Southern Living, Coastal Living, Southern Accents, and Progressive Farmer magazines
- Wrote and assigned articles for Southword (employee magazine)
- Coordinated and styled photo shoots
- Initiated development and deployment of the Southword intranet site
- Developed and designed navigation of corporate intranet

Cassandra Imfeld Jeyaram’s Education

University of North Carolina at Chapel Hill

PhD , Communication Law , 2001 — 2004
University of Alabama

MA , Advertising and Public Relations , 1997 — 1998
University of Alabama

BA , Journalism , 1994 — 1997

Additional Information

Cassandra Imfeld Jeyaram’s Interests:

PUBLICATIONS “Fraud Talk: How Banks Use Online Efforts to Fight Fraud,” with Glen Feighery and Glenn Scott, in New Media and Public Relations. Sandra Duhé (ed). New York, NY: Peter Lang, 2007. "The Music Industry and the Legislative Development of the Digital Millennium Copyright Act’s Online Service Provider Provision,” with Victoria Ekstrand, Communication Law and Policy, Summer 2005. “Under Construction: Measurement of Community Building at Newspaper Web Sites,” with Glenn Scott, in Online News and the Public. Paul Driscoll, Bruce Garrison, and Michael Salwen (eds.). Mahwah, NJ: Lawrence Erlbaum Associates, 2005. “Virtual Issues in Traditional Texts: How Introductory Public Relations Textbooks Address Internet Technology Issues,” with Lois Boynton, Journalism & Mass Communication Educator, Spring 2004. “Playing Fair With Fair Use? The Digital Millennium Copyright Act’s Impact on Encryption Researchers and Academicians,” Communication Law and Policy, Winter 2003.

Cassandra Imfeld Jeyaram’s Groups:

PRESENTATIONS

2008

HSMAI Webinar on Social Media ROI

Eye for Travel: Leverage the Power of Social Media to Turbo Charge Your Online Marketing Inititiaves

Future Trends: You've got the blog/online community/social network in place. Now what?

Market Research Event: Driving big change: The voice of your customer with online communities

Fed Ex & First Tennessee Summit:Communications to drive innovation based on customer insight

Strategic Insights Webinar: Web 2.0 | Marketing and advertising opportunities

2009

Eye for Travel: Setting successful social marketing strategies and metrics

Frequent Traveler Marketing Association: Yes! You can make money in social marketing - even in a down economy.

Jive Webinar: Best practices and optimization of online communities

Customer Think Webinar: How to engineer the right customer experiences, drive revenue with social marketing

Social Media 3.0: A Corporate Responsibility