FH Digital practice lead at Fleishman-Hillard
Johannesburg Area, South Africa
- Current
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- FH Digital practice lead at Fleishman-Hillard, Johannesburg
- Past
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- Senior Account Manager at Fleishman-Hillard, Johannesburg
- Education
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- University of Johannesburg
- Connections
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73
connections
- Industry
- Public Relations and Communications
- Websites
Casey Monteiro’s Summary
Story teller: creating compelling and engaging stories for brands.
Casey Monteiro’s Specialties:
Communications strategy, public relations, online reputation management, conversational marketing, innovation and creativity
Casey Monteiro’s Experience
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FH Digital practice lead
Fleishman-Hillard, Johannesburg
(Public Company; OMC; Public Relations and Communications industry)
June 2006 — Present (3 years 6 months)
As consumers become more resistant to traditional above the line advertising, brands are being forced to look at new ways of engaging their existing and potential customers. As far as media consumption trends go, there has been a clear move away from the more traditional media (radio, TV and print), as consumers prefer to seek out information and engage with brands as and when they want to, in the format they prefer (think Google, PVR, Podcasts, social networks like Facebook, online forums and communities, the blogosphere and viral marketing).
Through FH Digital, Fleishman-Hillard delivers an integrated communications solution that leverages the changes that are taking place in terms of media consumption habits. FH Digital works as a support behind the agency’s existing practice group areas. This approach ensures that there is a seamless synergy between traditional and new media communications.
Highlights:
For FNB, www.shine2010.co.za: Shine 2010 is the home of the 2010 good news, creating a community where South Africans can engage with 2010 news and updates and become active stakeholders in ensuring South Africa hosts a successful 2010 FIFA World Cup.
For FNB, www.howcanwehelpyou.co.za: A first for a South African bank using Web 2.0 to engage with customers, we launched our second project with FNB called ‘How Can We Help You’, which provides tips on money matters and seeks to foster discussion around personal finance issues.
Cisco Live! Conference: created an online profile and discussion around the conference, with a microsite, SMPR, Facebook page, YouTube channel and Twitter feed. www.twitter.com/CiscoLiveSA (as microsite has since been offline)
Nokia: Online Reputation Management (ORM), monitoring, evaluation and engagement. -
Senior Account Manager
Fleishman-Hillard, Johannesburg
(Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)
June 2002 — December 2007 (5 years 7 months)
Casey worked as a communications consultant across a range of telecommunications, consumer technology and business-to-business IT clients for over five years, Casey built a strong technical knowledge base and a great working knowledge of the value-added IT distribution chain and the issues that vendors/resellers face. His key responsibilities included account management, strategic input, client liaison and media interface.
Highlights:
DaimlerChrysler
LG Electronics (June 2002-2005)
Cisco (formerly Cisco Systems, November 2003-2008)
Linksys (June 2004)
Westcon AME (2005-2006)
Quintessentially (2005/2006)
Maxtor (2005/2006)
CA (formerly Computer Associates, July 2006-2007)
Accenture (April 2007)
Neotel (December 2007)
Appointed office lead of FH Digital practice group in South Africa (April 2007)
Casey Monteiro’s Education
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University of Johannesburg
1999 — 2003
