Casey Glass

Current

Senior Digital Producer (Freelance) at Euro RSCG
Contributor at Digital Buzz Blog

Past

Senior Digital Producer (Freelance) at IdeaWorks
Customer Solution Architect (Contract) at Community Engine
Online Project Manager (Contract) at InterfaceFLOR

Online Project Manager (Contract) at Disability Services Commission
Web Manager at North Metropolitan Area Health Service
Web Designer at Method + Madness
Web Administrator at Curriculum Council of Western Australia
HTML Editor at Pretzel Logic

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Education

Edith Cowan University

Recommended

5 people have recommended Casey

Connections

105 connections

Industry

Marketing and Advertising

Websites

Casey Glass’s Summary

Senior Digital Producer specialising in web strategy and user centred design with extensive experience in web site design, production and management.

Experienced in building social networks, online community management tools and CMS implementation projects up to $500,000.

I am passionate about improving the accessibility and usability of information on the web through engaging user experiences that work for both users and businesses.

Casey Glass’s Specialties:

web strategy, community management, project management, social media, accessibility, usability, user experience, ux, information architecture, ia, web standards, wireframes, prototypes,

Casey Glass’s Experience

Senior Digital Producer (Freelance)

Euro RSCG

(Public Company; HAVS.PA; Marketing and Advertising industry)

September 2009 — Present (3 months)

Senior Digital Producer for Sony digital projects including the Bravia Bonus PS3 (sony.com.au/bonus), Bravia Bonus Blu-ray (sony.com.au/offer) MU.TE.KI (sony.com.au/muteki) promotion sites and the Sony Centres Australia website (sonycentres.com.au) and supporting online media campaign build and delivery.

Building a knowledge base of Sony’s business, organisation and objectives.

Creating and executing project plans and adapting them to meet changing needs and requirements of Sony.

Preparing for engagement reviews and quality assurance procedures for all Sony website projects.

Identifying resources required and assigning individual responsibilities.

Managing day-to-day operations and aspects of a project and its scope.

Reviewing deliverables prepared by the team before passing to account management or the client.

Minimizing exposure and risk on Sony projects.

Identifying business development and "add-on" sales opportunities as they relate to a specific Sony projects.

Applying the Euro methodology and enforcing project standards.

Challenging team members to develop as leaders while serving as a role model and mentor.
Contributor

Digital Buzz Blog

(Online Media industry)

July 2009 — Present (5 months)

Digital Buzz Blog features the latest in digital ad campaigns, hot new websites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world.
Senior Digital Producer (Freelance)

IdeaWorks

(Privately Held; Design industry)

May 2009 — September 2009 (5 months)

Developing user centred online strategies, establishing and managing project scopes and budgets for various projects ranging from campaign microsites to full e-commerce builds.

Producing statements of work, project estimates, project schedules, sitemaps, wireframes, production and supplier briefs for digital projects ranging in budgets from $50,000 to over $200,000.

Overseeing the internal and external resource allocation for digital client projects.

Establishing and maintaining relationships with internal stakeholders and external partners to enhance ongoing and new digital projects within the department.

Facilitating and enhancing communication amongst all internal and external project stakeholders.

Assisting with the implementation of new production processes to streamline and enhance productivity.
Customer Solution Architect (Contract)

Community Engine

(Internet industry)

October 2008 — March 2009 (6 months)

Responsible for the user experience of the Community Engine platform using recommendations from research on social networking systems and user needs.

Researched and designed information architectures for the Community Engine platform and custom client projects.

Involved in product development and creating new features for the Community Engine platform to meet future customer needs and wants.

Created wireframes for the social networking platforms features based on the findings from research and used these in specification documents the development team worked from.

Liaised with the project managers, technical and creative leads on feature development for the Community Engine platform and custom solutions for clients.
Online Project Manager (Contract)

InterfaceFLOR

(Textiles industry)

March 2008 — October 2008 (8 months)

Project managed the migration and redevelopment of the website from the Netherlands to Australia.

Developed an online strategy inline with user and business goals, with an emphasis on generating site traffic, online ordering and communication of industry sector specific content.

Constructed mental models of target users based on user research and interviews.

Analysed results from mental models and usability testing and applied the outcomes to a new online user experience.

Created a new information architecture and interaction model based on user research and card sorting workshops.

Designed wireframes and created an interactive prototype for stakeholder feedback.

Revised online marketing tools and strategies as well as reporting tools to measure effectiveness of those strategies.

Reviewed and selected appropriate vendors and external contractors for relevant outsourced services.

Managed risk, and stakeholders expectations.
Online Project Manager (Contract)

Disability Services Commission

(Civic & Social Organization industry)

December 2006 — August 2007 (9 months)

Managed and coordinated developers, designers, testers and external contractors to complete the redevelopment of the Commission's internet site (www.disability.wa.gov.au). These included a web content coordinator, an SME, two developers and a project officer, an external design agency, an Adelaide based search engine provider, a Sydney based CMS provider, and a Sweden based text-to-speech provider.

Successfully implementing a new CMS, search engine, and reporting tools, redesigning the Commissions website to consolidate four disparate sites; ensuring accessibility standards (WCAG 1.0 AA) and incorporating a site-wide text-to-speech functionality.

Managing the design, development and integration of AJAX applications developed to enable customers to find Commission and associated services in the community.

Initiated and coordinated an accessibility workshop for the developers of the Commission to see firsthand how people with disabilities use computers and navigate websites.
Web Manager

North Metropolitan Area Health Service

(Government Agency; 1001-5000 employees; Hospital & Health Care industry)

January 2001 — December 2006 (6 years )

Nominated as Web Standards Working Group leader, tasked with forming standards for design and development of web sites for WAGHS (Western Australian Government Health Services). Developed networks, liaised with stake-holders, external and internal clients to improve content and data delivery strategies.

Designed and developed an online roster system for doctors and registrars to keep track of when they are on duty.

Developed strategic frameworks, policies, procedures, standards and plans in the use of the internet and intranet sites of the NMAHS.

Successfully implemented an online platform using wiki technology that facilitated the sharing of ideas, results, and conclusions of the research being undertaken within the NMAHS.

Developed and implemented management strategies that related to web based activities including writing content guides and user manuals for online applications as well as website project plans, and server disaster recovery plan documentation.
Web Designer

Method + Madness

(Privately Held; 11-50 employees; Internet industry)

January 2001 — December 2001 (1 year )

Web site concept design and creation including building HTML site templates to integrate with database backend systems for high profile clients such as ING, Telstra Rally Australia, Live Clothing, Morningstar, eBooks, TAB Sportsbet, Fremantle Football Club and West Australian Symphony Orchestra.

Designed and developed page layouts for the WebTV platform on the TAB Sportsbet website.

Created the user manual for the Live Clothing intranet site, which is used by all nine stores residing in both Western Australia and South Australia for stock ordering, staff rostering and merchandise promoting.
Web Administrator

Curriculum Council of Western Australia

(Government Agency; 201-500 employees; Education Management industry)

July 1998 — January 2000 (1 year 7 months)

Redesigned the Curriculum Councils website, introducing new multimedia elements and improving the navigation of the site.

Coordinated the design and development of interactive CD-ROMs that were distributed state-wide to teachers and schools.
HTML Editor

Pretzel Logic

(Privately Held; 1-10 employees; Internet industry)

December 1996 — May 1998 (1 year 6 months)

Created and edited HTML pages, as well as website graphics.

Conducted web page functionality and browser compatibility testing prior to site deployment.