Cary Rosenzweig

Current

• President & CEO at IMVU

Past

• Consultant at Kleiner Perkins Caufield & Byers and Menlo Ventures
• President & CEO at Visible Path Corporation
• Personal Rejuvenation at Sabbatical

• VP and General Manager, QuickBooks Payroll at Intuit
• VP Marketing, mySimon.com at CNET Networks, Inc.
• Vice President of Marketing at mySimon.com (CNET)
• VP of Marketing at mySimon, inc
• SVP and Chief Marketing Officer at Autoweb.com
• General Manager at The Clorox Company
• Brand Manager at Procter & Gamble
• Salesman at Lanier Business Products

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Education

• Stanford University Graduate School of Business
• University of Judaism
• International Christian University

• Stanford University

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1 more...

Recommended

30 people have recommended Cary

Connections

500+ connections

Industry

Internet

Websites

• My Company

Cary Rosenzweig’s Summary

CEO. General leadership and management. Profit & loss responsibility. Building great teams. Delivering an awesome customer experience. Helping people achieve great results, skill building, engagement, recognition and advancement. Delivering results.

Cary Rosenzweig’s Specialties:

Leadership. General management. Broad marketing experience and skills.

Cary Rosenzweig’s Experience

• President & CEO

  IMVU

  (Privately Held; Internet industry)

  November 2007 — Present (2 years 2 months)

  IMVU Inc. (www.imvu.com) is a 3D virtual world and avatar-enabled social network where people make new friends online. IMVU recently announced that it has doubled revenue in the past year to a $25 million run rate and is now profitable. In January, 2009, IMVU raised $10 million, led by Best Buy Capital with the participation of all its prior investors. IMVU has reached major milestones, including 40 million registered users and 6 million unique visitors each month. IMVU offers the world's largest digital goods catalog with over 3 million items. IMVU is backed by top venture investors Menlo Ventures, Allegis Capital, Best Buy Capital and Bridgescale Partners and is located in Palo Alto, CA.

• Consultant

  Kleiner Perkins Caufield & Byers and Menlo Ventures

  (Privately Held; 11-50 employees; Investment Banking industry)

  October 2007 — November 2007 (2 months)

  Intending to spend more time consulting, I ended up as CEO of one of Menlo Ventures' portfolio companies, IMVU.

• President & CEO

  Visible Path Corporation

  (Privately Held; 51-200 employees; Internet industry)

  July 2007 — October 2007 (4 months)

  Brought in by Ray Lane of Kleiner Perkins Caufield & Byers and Mark Siegel of Menlo Ventures to evaluate the individual social networking marketing for this enterprise-oriented social networking company. Recommended conceding the crowded market for stand-alone social networking sites in order to focus Visible Path on its core strength of integration into existing business applications.

• Personal Rejuvenation

  Sabbatical

  (Health, Wellness and Fitness industry)

  August 2006 — July 2007 (1 year )

  Skied Tahoe for 3 months. Dived Palau, Yap and Cayman Islands. Drove Route 66. Reconnected with family and friends. Invested in startups and real estate. Lost weight. Gained it back.

• VP and General Manager, QuickBooks Payroll

  Intuit

  (Public Company; INTU; Computer Software industry)

  September 2002 — July 2006 (3 years 11 months)

  Owned P&L and all functions, with ~200 full-time and 200+ outsource employees, for this business-to-business software and Web-enabled subscription service. Grew revenue from $100M to $200M+ over three years. This was Intuit’s fastest-growing, highest profit margin “large” business. Intuit is the #1 “most admired" computer software company in America for the past 5 years and a “top 100” best employer, both according to Fortune magazine.
  
  Promoted to VP in 9/04. Consistently earned top bonuses and option grants. In 9/05, won Intuit Excellence in Leadership Business Award, based on FY05 results. In 11/05, achieved one of the top employee morale score for business groups at Intuit (88% “employee engagement”). Launched first premium service in 11/04, Enhanced Payroll Plus, and it became of Intuit’s most successful launches ever.
  
  Successfuly recommended numerous promotions, including two Directors to Vice President. Many of my direct reports won corporate and division awards.

• VP Marketing, mySimon.com

  CNET Networks, Inc.

  (Internet industry)

  2001 — 2001 (less than a year)

• Vice President of Marketing

  mySimon.com (CNET)

  (Public Company; 1001-5000 employees; CNET; Internet industry)

  November 1999 — February 2001 (1 year 4 months)

  Responsible for all marketing, PR, product management, creative and customer service departments for this early consumer comparision shopping service. Achieved rapid growth behind both traditional and Internet marketing.
  
  TV advertising, PR and Internet marketing in Q4 2000 drove awareness from 13% to 40% among adult Internet users. Traffic exploded. According to Media Metrix, mySimon was the #2 percentage gainer in Holiday 2000, +222% versus prior year, among all major e-commerce Web sites in the USA. Walmart.com was #1. More importantly, leads to merchants increased +300% versus prior year.
  
  Acquired by CNET in 2/00. After CNET layoffs in 2/01, asked to stay as business leader, but did not due to disagreement over strategy.

• VP of Marketing

  mySimon, inc

  (Internet industry)

  1999 — 2001 (2 years )

• SVP and Chief Marketing Officer

  Autoweb.com

  (Public Company; 51-200 employees; Internet industry)

  August 1999 — November 1999 (4 months)

  Oversaw all marketing. Managed staff of 10. Originally brought in to succeed CEO by board members who claimed to enjoy majority status. They didn't.

• General Manager

  The Clorox Company

  (Public Company; 5001-10,000 employees; CLX; Consumer Goods industry)

  May 1995 — August 1999 (4 years 4 months)

  General Manager of the Clorox Pet Products Company, a division of Clorox. $300 million in sales. Four promotions in four years at Clorox.
  
  Also served as Director of Marketing for several business groups including Kingsford charcoal, Armor All protectant, Combat, Black Flag and more. Won awards, including "best advertising" for Armor All and "best promotion" for Kingsford. Launched many new products, almost all of which succeeded.
  
  Also served as Global Marketing Manager for the Clorox insecticide businesses, mostly in South America and the Asia-Pacific rim countries. Wrote the first international insecticide category strategy for Clorox.

• Brand Manager

  Procter & Gamble

  (Public Company; PG; Consumer Goods industry)

  June 1988 — May 1995 (7 years )

  Marketing, brand, advertising, product management for Tide ($1.5B sales) Cheer ($450M) Cascade ($300M) and Bold ($250M). Awards won include: corporate best "business building" advertising, sector "best targeted" advertising, sector "most engaging" advertising, and best "reapplication" trial & loyalty program. Launched many new products. Worked in "Big Soap," the "mandatory training ground for future leaders" (http://www.businessweek.com/magazine/content/09_11/b4123051810886.htm).

• Salesman

  Lanier Business Products

  (Public Company; 5001-10,000 employees; Consumer Electronics industry)

  December 1983 — September 1984 (10 months)

  Sold dictation equipment to large companies and small businesses. Top Student Award at Basic Sales School.

Cary Rosenzweig’s Education

• Stanford University Graduate School of Business

  MBA , Business , 1986 — 1988

  Activities and Societies:

  Chiles Foundation scholarship recipient.

• University of Judaism

  MA Coursework , Philosophy, ethics and theology. , 1984 — 1986

  Activities and Societies:

  Accepted into the 5-year professional rabbinic program for Conservative Judaism. Anonelli Fund Award for academic excellence. Long story on why I wanted to be a rabbi, and why I left.

• International Christian University

  MA Coursework , Japanese studies , 1982 — 1983

  Activities and Societies:

  On full scholarship as a Graduate Fellow, sponsored by the International Rotary Foundation. Served as an "unoffical ambassador of goodwill," giving speeches in Japanese to schools and to Rotary clubs. The school name in English is "International Christian University."

• Stanford University

  AB, with Distinction , International Relations , 1978 — 1982

  Studied in Florence, Italy for 6 months.

  Activities and Societies:

  President/leader in several student organizations. 3.8/4.0 GPA.

Additional Information

Cary Rosenzweig’s Websites:

• My Company

Cary Rosenzweig’s Interests:

Angel investing, scuba, alpine skiing, mountain hikes

Cary Rosenzweig’s Groups:

•    Rotary Foundation Alumni
•    Intuit Alumni Community
•    P&G Alumni Network Association
•    CNET Networks Alumni
•    Association of Virtual Worlds
•    Online Advertising Professionals
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Team In Training Linked
•    Stanford University Alumni
•    Stanford Business School Alumni Association
•    The Clorox Company Network Resource
•    VirtualWorlds
•    Social Game Developers

Cary Rosenzweig’s Honors:

Virtual Worlds Innovation Award, IMVU, 2008
Excellence in Leadership Business Award, Intuit, 2005
Media Metrix #2 Holiday Web Traffic Gainer, mySimon.com, 2000
Adweek Best Advertising Spot, Clorox (Scoop Away) July 1999
Best Consumer Promotion, Clorox (Kingsford BBQ Center) 1999
Best Advertising Award, Clorox (Armor All) 1999
Stanford Business School Case Study, Clorox (Combat) 1998
Business Building Advertising Award, Procter & Gamble (Cascade) 1993 & 1994
Best Reapplication Trial and Loyalty Award, Procter & Gamble (Cascade) 1994
Most Engaging Advertising Award, Procter & Gamble (Cascade) 1994
Best Targeted Advertising Award, Procter & Gamble (Cascade) 1994

Cary Rosenzweig’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch