Carrie Scherpelz

Current

• Freelance Graphic Designer at Design that gets results. Madison, Wisconsin

Past

• Designer at Community Car
• Director of Communication at Madison Environmental Group, Inc. Madison, Wisconsin
• Art Director. Marketing Communications Division at American Girl

• Freelance Graphic Designer at Third Floor Design. Madison, Wisconsin
• Graphic Desgner at Reed Sendecke Associates. Madison, Wisconsin
• Design Director Wisconsin Regional magazine at Madison Newspapers, Inc. Madison, Wisconsin
• Graphic Desgner at Bruce Beck Design Associates (a member of The Design Partnership, Evanston, IL)

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Education

• University of Illinois at Urbana-Champaign

Recommended

3 people have recommended Carrie

Connections

174 connections

Industry

Graphic Design

Carrie Scherpelz’s Summary

I'm a Graphic Designer with 30 years of experience in print media including art direction, catalog design, direct mail design, and logo design. Direct response design is my primary expertise -I like the satisfaction of achieving measurable results. I design direct mail, brochures, catalogs and direct response ads for business-to-business, business-to-consumer, and fund-raising campaigns. I'm always interested in environmentally conscious projects and companies.

Carrie Scherpelz’s Specialties:

I have experience in Transportation Demand Management, ie. marketing behavior change by creating incentives and overcoming barriers in order to reduce single occupancy vehicle trips.
I also have an extensive background in magazine promotion and have designed winning direct mail packages for clients such as American Girl, Arthritis Today, Daughters, Procirc, Scientific American, WeightWatchers and Lapham's Quarterly. See samples of my work at www.scherpelz.com

Carrie Scherpelz’s Experience

• Freelance Graphic Designer

  Design that gets results. Madison, Wisconsin

  (Graphic Design industry)

  2004 — Present (5 years )

  I team up with top copy writers to create compelling messages that get results, as demonstrated by high response rates.
  I take a project from concept to design comps, then produce final art ready for print or web.

• Designer

  Community Car

  (Privately Held; Hospital & Health Care industry)

  2004 — 2008 (4 years )

  Designed business-to-business and business-to-consumer promotional kits, brochures, and mailings for Madison's carsharing organization.

• Director of Communication

  Madison Environmental Group, Inc. Madison, Wisconsin

  (Environmental Services industry)

  November 2004 — June 2008 (3 years 8 months)

  Oversaw company communications; managed marketing plans and designed marketing materials and events for Madison Environmental Group and for its clients; developed marketing strategies which encourage businesses to adopt environmentally sustainable practices that foster change in individuals’ behavior.

• Art Director. Marketing Communications Division

  American Girl

  (Public Company; MAT; Consumer Goods industry)

  January 2000 — August 2004 (4 years 8 months)

  Developed direct mail design for American Girl magazine. Launched a new brand, Girls of Many Lands, in catalog channel. Developed a successful strategy to rejuvenate the American Girl core brand in catalog channel resulting in 8 of 9 pages of products sold out.
  
  Designed and managed projects for American Girl core brand
  in all channels, including retail, catalog, and book marketing. Managed and directed photo shoots. Developed and implemented a new customer acquisition strategy which increased prospect catalog response rate significantly.

• Freelance Graphic Designer

  Third Floor Design. Madison, Wisconsin

  (Graphic Design industry)

  December 1981 — July 1990 (8 years 8 months)

  Designed print materials for clients including Earthcare Paper, Fanny Garver Gallery, Madison Children’s Museum, Rowe Pottery, The Soap Opera, and Wisconsin Society of Architects.

• Graphic Desgner

  Reed Sendecke Associates. Madison, Wisconsin

  (Graphic Design industry)

  January 1980 — December 1981 (2 years )

  Provided logo design and design of print materials for clients including City of Madison, Sentry Insurance, TDS and US Cellular, Urban Land Interests, Mercy Hospital, Jackson Clinic, and St. Mary’s Hospital.

• Design Director Wisconsin Regional magazine

  Madison Newspapers, Inc. Madison, Wisconsin

  (Newspapers industry)

  December 1978 — January 1980 (1 year 2 months)

  Created page layout for Wisconsin Regional, a monthly magazine. Hired and directed freelance photographers and illustrators.

• Graphic Desgner

  Bruce Beck Design Associates (a member of The Design Partnership, Evanston, IL)

  (Graphic Design industry)

  July 1975 — December 1978 (3 years 6 months)

  Collaborated with Bruce Beck, a Chicago 27 designer, to produce print materials for clients such as Rand
  McNally and S.C. Johnson.

Carrie Scherpelz’s Education

• University of Illinois at Urbana-Champaign

  BA , Graohic Design , 1971 — 1975

Additional Information

Carrie Scherpelz’s Interests:

I like to be active outdoors or cozy indoors reading a book. Outdoors I walk, swim, rollerblade, cross-country ski and bike. Indoors-and outdoors-I create Second Chance Mosaics made from cracked and broken plates bound for the trash. I'm from Chicago and have lived in the beautiful city of Madison, Wisconsin since 1978. Currently I live and work in downtown Madison. I enjoy leaving my car parked in the garage since I can get where I need to go on foot or by bike in most cases. It's more fun that way and better for our city's environment.

Carrie Scherpelz’s Groups:

•    Business Connections of Greater Madison
•    ACT Midwest Chapter

Carrie Scherpelz’s Honors:

Carrie 's logo was named in Top Ten at http://www.logodesignworks.com/blog/top-10-children-logos

Carrie was featured as top designer in top copywriter Ivan Levison's Dec. 09 newsletter http://www.levison.com/december_2009_cc.html

Carrie Scherpelz’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• getting back in touch