Marketing Director at Alicart Restaurant Group
Greater New York City Area
- Current
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- Marketing Director at Alicart Restaurant Group
- Director of Private Events at Alain Ducasse Enterprise, Benoit, NY.
- Co- founder/ Managing Director at FORCE of NATURE MEDIA
- Creative Director at THE ARTISANAL GROUP
- Creative Director at THE ARTISANAL GROUP
- Past
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- Director of Private Events at BENOIT
- CREATIVE CONSULTANT at LUXURY GOODS AND SPECIALTY FOODS
- PSM at Chopra Center
- Chair of the Tri-state Action Commitee at Brady Center to Prevent Gun Violence
- Creative Marketing Director at The Artisanal Group
- Marketing and PR Director at Archer Hospitality Group
- Event manager at Sheila Hilo Events
- Production assistant at Viacom, MTV, CBS
- Education
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- University of Florida
- Communications
- Communications University of Florida
- Recommended
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5 people have recommended Carrie - Connections
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connections
- Industry
- Hospitality
Carrie McCully’s Summary
I have been in the Food and Hospitality business for years. Working in marketing and PR. It has also been a pleasure to work in the entertainment field and I travel extensively.
Carrie McCully’s Experience
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Marketing Director
Alicart Restaurant Group
(Hospitality industry)
July 2009 — Present (5 months)
Property's include Carmine's, Virgil's Real Barbecue, Artie's Deli, Gabriela's
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Director of Private Events
Alain Ducasse Enterprise, Benoit, NY.
(Hospitality industry)
January 2009 — Present (11 months)
Global multiple Michelin award winning chef, 25 International restaurants/properties, publishing empire, culinary education
Director of Private Events
Report directly to National Food and Beverage Director as part of executive team.
Responsible for the brand Benoit's private dining and events, managing a full service team.
Liaison with chef for new seasonal menus, including food costs, used in banquet dining and published collateral.
Forecast and have produced a growth of 100%, with an average 75% occupancy rate.
Created full restaurant buy-outs and special vendor events.
Developed relationships with captains of international industries, European tourism agencies, luxury goods corporations and high-net worth individuals. -
Co- founder/ Managing Director
FORCE of NATURE MEDIA
(Hospitality industry)
March 2007 — Present (2 years 9 months)
Full service private event, restaurant marketing and brand management/development; Internet and direct mail marketing for multiple restaurant groups.
Large scale event planning including; President Bill Clinton, The Times Square Alliance and Back to Broadway.
Design and implementation of numerous originally- themed special events.
Strategically liaison non-profit's with high net-worth individuals for fundraising.
Conceptualize, design and produced retail websites, catalogues and collateral.
Manage International outsourcing for client's new product initiatives. -
Creative Director
THE ARTISANAL GROUP
(Hospitality industry)
January 2003 — Present (6 years 11 months)
Comprised of celebrity chef, 2-award winning restaurants, and a national food company specializing in high-end cheese and specialty foods. ($26M in annual revenue); Reported directly to founder and CEO as part of executive team.
Managed public relations, marketing, image of chef and group as a whole. Liaised with press and TV media. Coordinated trade shows. Wrote TV treatments. Edited and designed image for award-winning cookbook and catalog design. Consulted on locations for new restaurants. Consulted with chef and marketing research for new line extensions. Created press kits and assisted with all TV and radio appearances.
Facilitated development of a Fancy Foods Show Best "new product" award-winning cheesecake.
Promoted chef for major TV appearances including "Live With Regis and Kelly," "The View," "CBS This Morning," and "The Today Show."
Coordinated renovation design team for James Beard "Best Restaurant in NYC" nominated restaurant.
Produced segments for "The Today Show" for "The Guinness Book of Worlds' Largest Fondue," including strategically coordinating the donation of cheese to feed 5K+ people for Share our Strength.
Developed and implemented 2 new websites for The Artisanal Group. -
Creative Director
THE ARTISANAL GROUP
(Hospitality industry)
January 2003 — Present (6 years 11 months)
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Director of Private Events
BENOIT
(Hospitality industry)
January 2009 — July 2009 (7 months)
Report directly to national Food and Beverage Director as part of executive team.
Responsible for the brand Benoit's private dining and events, managing a full service team.
Liaison with chef for new seasonal menus, including food costs, used in banquet dining and published collateral.
Forecast and have produced a growth of 100%, with an average 75% occupancy rate.
Created full restaurant buy-outs and special vendor/marketing events.
Developed relationships with captains of international industries, European tourism agencies, luxury goods corporations and high-net worth individuals. -
CREATIVE CONSULTANT
LUXURY GOODS AND SPECIALTY FOODS
(Hospitality industry)
March 2007 — January 2009 (1 year 11 months)
Design and implementation of numerous originally- themed special events.
Strategically liaison non-profit's with high net-worth individuals for fundraising.
Conceptualize, design and produced retail websites, catalogues and collateral.
Manage International outsourcing for client's new product initiatives. -
PSM
Chopra Center
(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)
2003 — 2009 (6 years )
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Chair of the Tri-state Action Commitee
Brady Center to Prevent Gun Violence
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
1993 — September 2008 (15 years )
THE BRADY CAMPAIGN TO END GUN VIOLENCE; National, non-for-profit organization aimed at preventing illegal gun violence.
Chair of the Tri-State Action Committee
Chair a monthly committee comprised of 25+ members. Select and network with emcees, nominees, and celebrities. Coordinate venue location, menu, and guest lists. Team with law enforcement officials, politicians, and auction committee for yearly fundraising gala. Organize cultivating events 6 times per year, bringing high-end donors and high-profile individuals together with victims of gun violence and politicians for fundraising and awareness.
Raise $300K annually.
Formed the Tri-State Action Committee.
Teamed with Kenneth Cole Productions in creating the "Right to Bare Arms" sleeveless t-shirt campaign.
Championed annual honoring of a law enforcement officer for gun safety work.
Reorganized the Basic Brady Committee as the Tri-State Action Committee to include a broader participation base.
Utilized an Internet charity site to expand profile and create a broader fundraising opportunity. -
Creative Marketing Director
The Artisanal Group
(Hospitality industry)
2003 — 2007 (4 years )
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Marketing and PR Director
Archer Hospitality Group
(Food & Beverages industry)
March 2002 — November 2006 (4 years 9 months)
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Event manager
Sheila Hilo Events
(Events Services industry)
June 2000 — May 2003 (3 years )
Event Company, Planning and executing high end events such as weddings, Showers, parties.
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Production assistant
Viacom, MTV, CBS
(Entertainment industry)
January 1988 — April 1989 (1 year 4 months)
Production Coordinator for live televised events.
Carrie McCully’s Education
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University of Florida
Popular culture, Journalism 1986 — 1989
I am a well traveled. Spending many weeks a year in Europe and Leading tours of India.
- Activities and Societies:
- Executive program: Soul of leadership at Kellogg
Chair of the Brady Tri-State Action Committee to End Gun Violence.
Member of Slow Foods
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Communications
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Communications University of Florida
Additional Information
Carrie McCully’s Interests:
Mediatation, Travel, Personal development, Spirituality, Writing, Quantum Physics
Carrie McCully’s Groups:
Brady Campaign to End Gun Violence, Slow Foods, Alliance for a New Humanity, United Nations, Habitat for Humanity
Carrie McCully’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
