
Marketing Director at Balanced Health and Wellness
Houston, Texas Area

Marketing Director at Balanced Health and Wellness
Houston, Texas Area
1 more...
Experienced writer and editor with excellent web production, mass communication, and marketing communication skills. Interested full-time or contracting work in print, email, or web communications that challenge my problem-solving and change-management skills.
* Integration of customer support websites due to mergers and acquisitions.
* Development of comprehensive customer communication plans for product launches, acquisitions, change management, and general customer communications.
* Effective writing and editing for targeted audiences.
* Abilty to hand code HTML, CSS, and Javascript.
* Experienced with using Teamsite, Dreamweaver, Fusion, Photoshop, Pagemaker, Visio, Word, Excel, Powerpoint, and more.
(Medical Practice industry)
June 2008 — Present (1 year 7 months)
(Marketing and Advertising industry)
September 2007 — July 2008 (11 months)
Help organizations create, develop, and expand their brand and messaging for effective communications. Provide promotional products to support and expand current marketing efforts, increasing effectiveness, profits, and marketshare. Draft, edit, or enhance current written communications to better target audience and increase response rates. Effectively become an outsourced marketing department to small to mid-sized businesses who don't need a full time marketing department, but need coaching and campaign execution help. I can work remotely nationwide as well as in person in the Houston, Texas area.
(Public Company; 51-200 employees; Information Technology and Services industry)
May 2005 — August 2007 (2 years 4 months)
Manage, draft, and edit TomorrowNow external communications, including press releases, client success stories, web content, and sales tools. Create voice and manage company brand through drafting of style book. Manage and edit the company internal newsletter.
(Writing and Editing industry)
2005 — 2007 (2 years )
(Public Company; 10,001 or more employees; PSFT; Computer Software industry)
June 2000 — May 2005 (5 years )
Write, edit, and produce web content for PeopleSoft's customer extranet (which has more than 100,000 registered users). Write and edit customer letters from casual communications and customer loyalty, to executive communications. Collaborate with team to determine web strategy and work with IT to execute on the technical aspects. Work with product and service marketers to develop comprehensive and effective customer communication and change-management campaigns, and execute on all deliverables for these plans. This job requires the ability to project manage multiple complex projects on a broad variety of subjects.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
June 1999 — June 2000 (1 year 1 month)
In addition to my duties as a sales administrator, I wrote copy for various marketing campaigns our company ran for its clients. I helped brainstorm for the initial direction, including suggestions about graphical content.
(Non-Profit; 11-50 employees; Civic & Social Organization industry)
September 1998 — May 1999 (9 months)
Responsibilities included: writing the Society's quarterly newsletter (21,000 circulation), weekly internal newsletter, press releases, brochures, flyers, and a bi-weekly column for the local morning daily newspaper. In addition to my writing responsibilities, I designed flyers, ads, brochures, and newsletters. I also coordinated publication of all business forms and publications for the organization.
(Writing and Editing industry)
1997 — 1998 (1 year )
(Public Company; Writing and Editing industry)
1996 — 1997 (1 year )
W3C web standards compliance, investing, writing, reading, cross-stitching, networking, and teaching.
Wardrobe for Opportunity web producer volunteer (www.wardrobe.org); Education Chair of NAIC investment club chapter The Dow Janes; Secretary of Vintage Stitchers--a chapter of the Embroiderer's Guild of America., 745 Group and Cooper Connection
PeopleSoft Outstanding Contributor Award Q2 2002