Caroline Jaffe-Pickett

Current

Owner at Carrie Freelance Communications

Past

Director of Communications and Public Relations at National Student Nurses Association
Director of Communications at American Spinal Association

Education

Stanford University
Oberlin College
San Jose Entrepreneur Center

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Recommended

4 people have recommended Caroline

Connections

55 connections

Industry

Writing and Editing

Websites

Caroline Jaffe-Pickett’s Summary

Accomplished association professional with over 20 years of experience in nonprofit communications. Extensive article publications in national and regional media, on topics such as small business, human interest, health and fitness, corporate profiles, real estate, food and beverage, and the environment/sustainability.

My goals is to help businesses with their communications, by helping them save money through current online tools, and providing integrated content management and a cohesive plan of action. Just because we can do something doesn't mean we should, and many associations have multiple personalities online that can confuse their members and visitors. The integrated approach will help your online visibility and status and assist you in getting more clients and having consistency and power in your branding.

Caroline Jaffe-Pickett’s Specialties:

*E-Newsletters (design, writing, templates, coaching, etc.)
*Public Relations: media outreach, press kits, coaching
*Blogging (ghost writing for you)
*Proofreading
*Copyrighting and promotional writing
*Editing
*Social Media Coaching
*E-Books
*Web Site edits and rewrites

Caroline Jaffe-Pickett’s Experience

Owner

Carrie Freelance Communications

(Writing and Editing industry)

July 2005 — Present (4 years 5 months)

"Clear Communications in a Chaotic World"

My focus is on providing integrated communications services for small to medium sized businesses. My services include: writing and editing (either print or online), proofreading, marketing materials and copyrighting, social media, e-newsletters (Constant Contact Business Partner), public relations coaching, ghost blogging (that is, blogging for you if you are too busy). Particular interest in web site content writing.

I am an award winning writer, with articles in national magazines such as Redbook and American Health. I also have 20 years experience in health care communications. I provide customized attention and detailed follow up.
Director of Communications and Public Relations

National Student Nurses Association

(Non-Profit Organization Management industry)

January 1990 — July 2005 (15 years 7 months)

Served as Managing Editor of 5x a year membership magazine Imprint magazine and NSNA News. Also supervised publication of all collateral materials and convention program books. Wrote news stories, edited articles, assigned freelance work, and did heavy copyediting and publication coordination on a daily basis. Mentored new board member each year. Wrote press releases and conducted media outreach. Produced overnight daily convention newsletter and supervised convention press room. Managed relationships with printers, photographers, designers, freelance writers, and ad sales teams. Developed and oversaw communications dept budget. Established annual production schedules and supervised production meetings of over 30 people. Gave annual powerpoint presentation to association leaders.
Director of Communications

American Spinal Association

(Non-Profit; 51-200 employees; Military industry)

October 1984 — November 1990 (6 years 2 months)

Oversee and produce all association publications, including annual reports, newsletters, brochures, etc. Oversee administrative assistant and train editorial assistants. Produce monthly newsletters on desktop publishing programs. Write news stories and feature articles. Promoted from editorial assistant to consecutive promotions leading to Communications Director.

Caroline Jaffe-Pickett’s Education

Stanford University

Web Graphics 2008 — 2008

Summer class covering Fireworks, Photoshop, and Dreamweaver
Oberlin College

1979 — 1983
San Jose Entrepreneur Center

Social Networking for Businesses

Overview of YouTube, podcasting, Facebook, Linked In, Twitter, Blogging using Wordpress - How social networks can increase online visibility.

Additional Information

Caroline Jaffe-Pickett’s Websites:

Caroline Jaffe-Pickett’s Interests:

new media, technology, the human side of science and industry, French (semifluent), yoga, running, fiction, blogging, social media, John Updike, Anne Tyler

Caroline Jaffe-Pickett’s Groups:

Media Bistro, National Association of Female Executives, Public Relations Society of American, American Society of Association Executives, Menlo Park Chorus