Director North Of China at French Wine Paradox
China
- Current
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- Director Of North China at French Wine Paradox
- Owner at RMS 4U
- Past
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- Area Manager Asia Pacific and Oceania at Lanson International Diffusion
- Special Events Marketing Assistant at IBM
- Steward at Air France
- Owner at Les Epiciers du Parc!
- Education
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- Ecole supérieure de Commerce de Reims
- Reims Management School
- University of International Business and Economics
- Capital University of Economics and Business
- Recommended
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3 people have recommended Charles - Connections
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408
connections
- Industry
- Wine and Spirits
- Websites
Charles Carrard’s Summary
MSc graduate in Management (Reims Management School) with over 2 years experience in managing special events at IBM and creating my own campus portal, I have joined a "Champagne" business and launched the brand in several countries in Asia.
I'm now Director Of North China for French Wine Paradox, a wine&spirit company
Charles Carrard’s Specialties:
IT, Champagne, Communication (http://www.rms4u.fr), Marketing, sales
Charles Carrard’s Experience
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Director Of North China
French Wine Paradox
(Wine and Spirits industry)
August 2008 — Present (1 year)
In charge of 5 French wine brands for all China
But for North of China, I'll manage the key accounts in the Hotel and restaurant industry -
Owner
RMS 4U
(Non-Profit; 11-50 employees; Online Media industry)
October 2004 — Present (4 years 10 months)
President of RMS 4 U (www.rms4u.fr)
• Created and developped a campus portal for undergraduates and postgraduates of Reims Management School to be informed in one place of all the activities happening on campus.
• Recruited and managed a team of 15 members
• Liaised with all the students'unions in order to promote their services online
• Search and built relationship with advertising partners
Wrote weekly newsletters
• Published and distributed 3 000 RMS4U branded diairies self funded by advertising -
Area Manager Asia Pacific and Oceania
Lanson International Diffusion
(Wine and Spirits industry)
April 2006 — July 2008 (2 years 4 months)
Also in charge of Germany, Switzerland and Nigeria
Leading the pan Asian development
- Exploring and developing the brands Tsarine and Chanoine,
- Establishing the strategy in each country,
- Markets forecasts and analysis,
Initiating new marketing campaigns
- Developing marketing of luxury products to specific countries,
- Creating a brand image by specific actions,
- Creating and publishing a newsletter sent to all the importers,
- Marketing of the brand Tsarine, with new labels on the bottle e.g.,
- Recast the Tsarine website,
- Brand Ambassador with champagne events,
Management
- Sales training, hotel staff training,
Negotiation
- Negotiating and preparing the contracts,
- Establishing administrative, logistical and legal procedures,
Achievements
Japan, Australia, China, Singapore, Malaysia, Hong Kong, Laos, Thailand: outstanding sales growth - turnover 207 (vs 2006): + 120% - average price: + 28% -
Special Events Marketing Assistant
IBM
(Public Company; 10,001 or more employees; Information Technology and Services industry)
October 2003 — December 2005 (2 years 3 months)
Organised and managed numerous events (Roland Garros, Paris and HPC, Monaco...)
• Manage the client follow-up and database
• Set up a new customer booking and application process
• Responsible for internal communication and the event coordination
• Recruited and managed a team of 10 people
• Wrote and handed in a post-event analysis report to sSenior Management
Secteur : High Tech - Internet and Telecomms -
Steward
Air France
(Privately Held; 10,001 or more employees; AF; Airlines/Aviation industry)
July 2003 — August 2004 (1 year 2 months)
Summer Job -
Long haul Steward during two summers
In charge of safety and security of passengers
Experienced team working as the crew attendance is changes every time. -
Owner
Les Epiciers du Parc!
(Wine and Spirits industry)
1999 — 2003 (4 years)
Charles Carrard’s Education
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Ecole supérieure de Commerce de Reims
Master , TIC / Consulting / Management / sales , 2002 — 2006
- Activities and Societies:
- Owner and President of RMS 4U (http://www.rms4u.fr), web portal full of free srvices for students
President of ACCES (Cultural and Wine appreciation student club 2003/2004). Wine tasting and Cultural Conferences (political, artistic and economics) organization.
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Reims Management School
Master , Science of Management , 2002 — 2006
- Activities and Societies:
- Owner and President of RMS 4U (http://www.rms4u.fr), web portal full of free srvices for students
President of ACCES (Cultural and Wine appreciation student club 2003/2004). Wine tasting and Cultural Conferences (political, artistic and economics) organization.
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University of International Business and Economics
Business and economics 2005 — 2005
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Capital University of Economics and Business
Business of Management 2005 — 2005
- Activities and Societies:
- Managment Summer School @ UIBE,
Additional Information
Charles Carrard’s Websites:
Charles Carrard’s Interests:
photography,art,internet and technologies
Charles Carrard’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
