Managing Director at Profero
United Kingdom
- Current
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- Managing Director at Profero
- Past
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- Business Director - SEO, Digital PR and Social Media at MindShare
- Client Services Director at Netrank Ltd
- Education
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- University of Newcastle-upon-Tyne
- Chartered Institute of Marketing
- National Council for the Training of Journalists NCTJ
- Recommended
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4 people have recommended Carolyn - Connections
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117
connections
- Industry
- Marketing and Advertising
- Websites
Carolyn Watt’s Summary
I head up Profero’s social marketing offering adding core competency around digital PR consultancy, social marketing strategy and implementation, blogger relations and community management, advocacy programs, content creation and brand reputation management, online buzz tracking and analytics.
Formerly Mindshare’s Head of SEO, Digital PR and Social Media, leaving the WPP agency in October 2009 having set up a successful SEO, digital PR and social marketing division incorporating online brand positioning, SMO, SEM, analytics and tracking technologies as well as the design and creation of digital content. I have worked with some of the biggest clients in the business including LG, Volvo, HSBC, 3, Talk Talk, IBM, ITV, Unilever, Nestle, Ford, Jaguar and Land Rover.
I have nine years experience in strategic and tactical marketing, PR and communications including the previous Client Services Director at Netrank Ltd both pre and post Netrank’s January 2008 acquisition by LBi. I was also the Strategic Marketing Manager for Intel's first foray into services, and have managed the PR and marketing for a range of American and British IT and comms companies; as well as working part-time as a party agent for one of the UK's main political parties, conducting research, editing reports, canvassing and writing speeches for MPs.
This combines with five years experience as a print, digital and broadcast journalist writing, editing and presenting news and features for a range of TV, radio and print media including the Guardian, The Sunday Times, Voice of America, GMTV, BBC Radio Five Live, CNN, Sky and Channel 4.
BA Hons in Politics, NCTJ accredited (National Council for the Training of Journalists) and a member of the Chartered Institute of Marketing (CIM).
Carolyn Watt’s Specialties:
Digital marketing strategy across global markets.
Natural search strategy and Project Management.
Digital PR Consultancy and Project Management.
Social media campaigns - definition and implementation.
Blogger relations and community management.
Content creation.
Brand reputation management.
Technical SEO Consultancy.
Competitive benchmarking.
Training & Workshops.
Reporting, tracking and analytics consultancy.
Carolyn Watt’s Experience
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Managing Director
Profero
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (2 months)
Carolyn Watt is the Managing Director of Profero’s Social Media and Digital PR business unit.
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Business Director - SEO, Digital PR and Social Media
MindShare
(Public Company; Marketing and Advertising industry)
April 2008 — October 2009 (1 year 7 months)
Head up the SEO channel at MindShare from inception.
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Client Services Director
Netrank Ltd
(Marketing and Advertising industry)
2007 — 2008 (1 year )
Carolyn Watt’s Education
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University of Newcastle-upon-Tyne
2:1 , Politics , 1993 — 1996
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Chartered Institute of Marketing
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National Council for the Training of Journalists NCTJ
Additional Information
Carolyn Watt’s Websites:
Carolyn Watt’s Groups:
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IAB UK -
Local Social Summit '09
Carolyn Watt’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
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- reference requests
- getting back in touch
