Carolyn Anna Hall

Current

• Mayor at City Hall Consulting

Past

• Brand & Communications Director at Royal Automobile Club of Western Australia
• Senior Vice President at McCann Erickson
• Vice President, Marketing EMEA Region at Bankers Trust

Recommended

12 people have recommended Carolyn Anna

Connections

193 connections

Industry

Marketing and Advertising

Carolyn Anna Hall’s Summary

Carolyn Hall’s 20 years of professional marketing experience range over a wide diversity of business types and disciplines. Since moving back to Perth in 2006 after living abroad for nearly 17 years, she took up the position of Brand and Communications Director of the Royal Automobile Club of Western Australia.

Under her guidance, RAC moved from being named the State’s most under achieving brand to achieving the coveted title of top ranking brand for the last two years in the annual WA Business News branding survey. This, in part, was accomplished by the ‘RAC members are happier’ campaign that included a number of unique elements embraced by the normally staid motoring organisation under her direction.

In 2008, Carolyn was also nominated as Ad Person of the Year by Campaign Brief, the second only client to ever be nominated for this award. This was based on her achievements at RAC as well as her overall contribution to the advertising and communications industry in Western Australia.

Before RAC, she served as Senior Vice President for the McCann World Group, the largest marketing communications organisation in the world. In this capacity, she led a large global team in the development of cutting edge marketing solutions that harnessed a broad spectrum of communication, planning and strategic technologies. In the process, she worked directly with numerous Fortune 500 business leaders to translate their strategies into effective, executable marketing programs.

Her previous experience also extends to the financial industry, where she held a number of key management positions at firms including Citibank, Mellon Bank and Bankers Trust. These positions encompassed the supervision of virtually every aspect of marketing communications, including brand management, account planning, advertising, public relations and customer relationship management.

Carolyn Anna Hall’s Experience

• Mayor

  City Hall Consulting

  (Marketing and Advertising industry)

  September 2008 — Present (4 months)

Carolyn Anna Hall’s Contact Settings

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