Carolyn Goodman

Carolyn Goodman

President/Creative Director at Goodman Marketing Partners

San Francisco Bay Area
Marketing and Advertising

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Carolyn Goodman's Overview

  • VP, Strategic & Creative Services at 360 Group
  • Vice President, General Manager at Cohn & Wells
  • Vice President, Management Supervisor at Cohn & Wells
  • Vice President, Management Supervisor at Ogilvy & Mather Direct/West, San Francisco, CA
  • Vice President, Marketing Manager at 1st Nationwide Bank
  • Account Supervisor at DDB Needham
  • Account Executive at Chiat/Day
  • Account Executive at Cockfield Brown, Inc.

500+ connections


Carolyn Goodman's Summary

Strong strategic marketer, with solid experience in both B2B and B2C marketing.

With a heavy emphasis on the initial Discovery Process, I pride myself on listening, thinking, asking questions, analyzing and unearthing the real "problem" behind the marketing need. Then we design and execute smart marketing solutions that align to deliver measurable results.

In 2002 I started a full-service, fully integrated, direct marketing agency after spending years working for "the big boys" -- and discovered that by building a team of talented, seasoned professionals who have "been there" and "done that," we could compete with the best agencies out there.

Our services include the design and development of integrated marketing programs, direct marketing programs (including direct mail packages and direct response advertising for print and broadcast), lead generation programs, retention programs, and content marketing programs. Check out our website for samples of our work at

Email me ( or call me (415) 507.9060 ext 222 -- I'm always happy to talk about YOUR marketing need, and offer my POV and new ideas in our very first conversation.

I also invite you to read my marketing insights on blog on Target Marketing called "The Power Punch" --

Carolyn Goodman's Experience

B-to-B Blogger

Target Marketing

April 2012Present (2 years 6 months)

Write a bi-monthly blog about marketing topics of interest.

President / Creative Director

Goodman Marketing Partners

Privately Held; 11-50 employees; Marketing and Advertising industry

November 2002Present (11 years 11 months) San Rafael, CA

We pride ourselves on listening to a client's marketing problems, identifying appropriate marketing solutions that make smart, strategic sense, and then executing those solutions with innovative creative, and cost-effective media. Our sense of project ownership extends full circle: From media planning and buying, to print, direct mail and digital production, to back-end landing page/web site design and management, so our clients receive a seamless set of services that deliver on their desired objectives.

For B2B clients, we understand the complex process of lead acquisition, lead nurturing and the touch points around the buy cycle of these elusive targets. For B2C clients, we understand how to identify and communicate with a myriad of customer targets.

We research, write and create content: from research and whitepapers, to video. We design and host web sites, landing pages, and conceive and produce widgets that help enhance the user experience.

We are a Certified Woman-Owned Small Business (WBE and WBENC), and are a Federally Certified Woman-owned Small Business (WOSB); DUNS #158441233; CAGE Code: 6A4J9.

VP, Strategic & Creative Services

360 Group

October 1995November 2002 (7 years 2 months)

Helped develop, build and manage this full-service direct response marketing agency, while acquiring a blue chip list of clients.

Vice President, General Manager

Cohn & Wells

Public Company; 10,001+ employees; WFC; Financial Services industry

January 1994June 1995 (1 year 6 months)

Launched the Toronto office of this San Francisco-based direct marketing agency. In less than 16-months we had acquired a roster of national clients including Bell Canada, BC TEL, Royal Bank and Borland Canada.

Vice President, Management Supervisor

Cohn & Wells

Public Company; 10,001+ employees; WFC; Financial Services industry

November 1992December 1993 (1 year 2 months) San Francisco, CA

Responsible for the day-to-day management of direct marketing activities for the Borland software business.

Vice President, Management Supervisor

Ogilvy & Mather Direct/West, San Francisco, CA

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

December 1989November 1992 (3 years)

Strategic lead on a variety of direct response marketing projects on clients that included Wells Fargo Bank, Microsoft, The San Francisco Symphony and Intel. Supported new business development efforts.

Vice President, Marketing Manager

1st Nationwide Bank

October 1987December 1989 (2 years 3 months) San Francisco Bay Area

Responsible for identifying, planning, and executing marketing programs for savings and investment products. Member of acquisition team responsible for ensuring a smooth customer transition during FSLIC assisted financial takeovers.

Account Supervisor

DDB Needham

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

October 1984October 1987 (3 years 1 month)

Lead account manager on advertising projects for First Nationwide Bank.

Account Executive


Privately Held; 201-500 employees; Marketing and Advertising industry

October 1983October 1984 (1 year 1 month) San Francisco, CA

Responsible for project management work on BusinessLand and Holland America Cruises.

Account Executive

Cockfield Brown, Inc.

September 1980July 1983 (2 years 11 months) Calgary, AB Canada

Responsible for day-to-day advertising project management on the Toyota Western Dealers' Association, Esso Resources and other clients.

Carolyn Goodman's Languages

  • French

    (Limited working proficiency)

Carolyn Goodman's Skills & Expertise

  1. Strategic Planning
  2. Pain Research
  3. Direct Marketing
  4. Direct Mail Programs
  5. Digital Direct Marketing
  6. Research
  7. Integrated Marketing
  8. Email Marketing
  9. Web Design
  10. Advertising
  11. Creative Direction
  12. Lead Generation
  13. Direct Mail
  14. Marketing
  15. B2B
  16. Social Media
  17. Social Networking
  18. Analytics
  19. Marketing Communications
  20. CRM
  21. Strategy
  22. Online Marketing
  23. Blogging
  24. B2B Marketing
  25. Brand Development
  26. Copywriting
  27. Public Relations
  28. Leadership
  29. Interactive Marketing
  30. Online Advertising
  31. Digital Strategy
  32. Market Planning
  33. Start-ups
  34. Marketing Strategy
  35. Corporate Branding
  36. Mobile Marketing

View All (36) Skills View Fewer Skills

Carolyn Goodman's Education

Algonquin College of Applied Arts and Technology

AA, Creative Advertising


Carleton University

BA, Sociology, Anthropology


Carolyn Goodman's Additional Information


Speaking at conferences / webinars; creating content for industry and trade publications on the art and science of successful marketing techniques.

Groups and Associations:

B-to-B Blogger for Target Marketing (The Power Punch), Member of the Direct Marketing Association (DMA), Member of the ECHO Board of Governor's (DMA), Founding Member of the DMA ECHO Academy of Direct Marketing Arts & Sciences, Member of the National Association of Women Business Owners (NAWBO), Member of Leaders Circle (NAWBO), Judge at the DMA International ECHO Awards.

Honors and Awards:

Listed in Who's Who in American Women, beginning in 1983

Inc. 5, 000 Fastest Growing Private Companies, 2008

S.F. Business Times, Top 100 Women Owned Business in the SF/Bay Area 2006, 2007, 2008, 2009

S.F. Business Times, Top 100 Fastest Growing Private Companies, 2008


12 Addys

5 Bennys (PDMA)

2 Caples

7 Communicator

3 Davey

8 Echos

3 Premier Print

2 Stevies

6 Summit Awards

Fundraising Success Awards: Package of the Year 2007

Contact Carolyn for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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