Owner, Anti-Bride Productions Inc.
San Francisco Bay Area
- Current
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- Senior Editor at Destination I Do Magazine
- President at Anti-Bride Productions Inc.
- Creator, Co-Author, Anti-Bride Guide, Anti-Bride Planner, Anti-Bride Etiquette Guide at Chronicle Books
- Past
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- President at Subset Inc.
- Instructor at Frederick Community College
- Designer/Advertising Director at The Catholic University of America
- Education
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- University of Maryland College Park
- University of Baltimore
- Recommended
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1 person has recommended Carolyn - Connections
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68
connections
- Industry
- Writing and Editing
- Websites
Carolyn Gerin’s Summary
Author, journalist, content developer, and producer in:
• Mobile content for entertainment industry
• Entertainment content for social marketing
• Publications: national, international print and online feature articles: publications and books
• Product development to support above business activities
Skills include the ability to:
• Write engaging treatments, concepts and content for productions and publications for the print and mobile space.
• Produce and direct entertainment properties
• Creator of visionary pop cultural space in the alterna-bridal market: The Anti-Bride Brand
• Develop, implement, and present market-defining positioning and brand-building communication strategies
• Generate compelling concepts—prolifically
• Break down complex information into resonant, affecting messages
• Manage projects from concept to completion with respect for schedules and budgets
• Manage teams effectively
• Business development and deal flow
Carolyn Gerin’s Specialties:
Prolific concept generation and implementation for: mobile entertainment,media, campaign development, editorial copy (advertising, magazine, pitch, promo, books, collateral, strategy, web).
Carolyn Gerin’s Experience
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Senior Editor
Destination I Do Magazine
(Privately Held; Publishing industry)
April 2005 — Present (3 years 6 months)
Senior Editor, brand expert, deal flow for strategic partnerships between magazine and national and international entities.
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President
Anti-Bride Productions Inc.
(Privately Held; 1-10 employees; Writing and Editing industry)
January 2003 — Present (5 years 9 months)
• Working with Nokia to create and produce mobile entertainment content, some focusing on the alterna-bridal genre.
• Creator, bestselling Anti-Bride Series, Chronicle Books: The Anti-Bride Guide, The Anti-Bride Planner and The Anti-Bride Etiquette Guide.
• Senior Editor, Destination I Do magazine.
• Co-Creator Honeymoon Hideaways: Destination I Do Magazine, Coldwell Banker: online honeymoon travel service linking unique brides to unique properties.
• Contributer: Here Comes the Guide.com, Women’s Radio Divinecaroline.com, Weddingpodcastnetwork.com. Focus: lifestyle, travel, humor, fashion, alterna-bridal and TV.
• Creative Director, corporate, media, and public outreach communications campaigns, web and brand identity, product design for retail. Key clients and strategic partners include: Williams Sonoma, Target, Sony, Quiksilver, Growbusy International, and Walmart. Publications include: Elle Décor, Elle, Metropolitan Home, and TransWorld SURF. -
Creator, Co-Author, Anti-Bride Guide, Anti-Bride Planner, Anti-Bride Etiquette Guide
Chronicle Books
(Privately Held; 51-200 employees; Publishing industry)
January 2002 — Present (6 years 9 months)
3 Book Bestselling series celebrating the "alterna-bride" and her unique approach thinking out of the box for all things wedding, honeymoon, fashion, romance and destination travel, food, wine and the art of living well.
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President
Subset Inc.
(Privately Held; 1-10 employees; Design industry)
August 1996 — December 2005 (9 years 5 months)
Graphic, Communications, Product, Web Design and Advertising.
Principal, team leader, project/budget manager and art director for results-based marketing and design firm located in San Francisco's Financial District. Subset’s focus was in corporate communications, public outreach, product design, graphic and web design. Key clients include: Sony, Edelman Worldwide, Target, Williams Sonoma, Chronicle Books, Herman Miller, Elle Décor and Metropolitan Home Magazines. -
Instructor
Frederick Community College
(Educational Institution; Design industry)
January 1993 — May 1994 (1 year 5 months)
Courses taught: Introduction to Graphic Design, 6-9 credit hours per semester. Representative projects: Idenitty and branding, advertising, promotion and editorial design.
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Designer/Advertising Director
The Catholic University of America
(Educational Institution; 501-1000 employees; Design industry)
October 1985 — July 1990 (4 years 10 months)
Designer, Advertising Director in the Public Affairs Department. Designed and produced public relations, recruiting and fund-raising publications from concept to delivery. Project and budget management.
Carolyn Gerin’s Education
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University of Maryland College Park
B.S., Applied Design, Advertising Design
- Activities and Societies:
- University of Maryland Womens Rugby Team
Outstanding Design Alumnae Show
Student Entertaiment Enterprises
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University of Baltimore
MA, Publications Design
- Activities and Societies:
- Spirit of Excellence Award/Grant:
Graduate student recipient, College of Liberal Arts.
Ampersand Award/Grant:
Criteria: The most successful and creative integration of design and writing, Publication Design Department, 5/92.
Graduate Assistant/Scholarship:
Institute for Language, Technology, and Publications Design, 1992.
Graduate Fellow:
Institute for Language, Technology, and Publications Design, 1991-1992.
Additional Information
Carolyn Gerin’s Websites:
Carolyn Gerin’s Interests:
Working on passionate creative teams to create multi-media projects and products. Writing for magazines and creating books. Meeting like minded creatives. A great surf session. Road trips down Highway 1. SPECIAL PROJECTS: POW – Powerful Outrageous Women, Sony Metreon, 8/04. Steering Committee, Presenter/Creator of Panels: - How to Run for Office - How to Get Published - Making it in a Mans World: Wall Street Women - Anti-Bride Operation Aisle Style: Presentation with Target, Here Comes the Guide, Sephora, Paul Mitchell Institute, Organized Living. Fashion Show and after party with Just Desserts, Sony and Absolut.
Carolyn Gerin’s Groups:
Future of Television, CTIA, SF Music Tech Conference, MusExpo, NARM, University of Maryland College Park Alumnae Association, University of Baltimore Alumnae Association.
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Women 2.0 -
International Network of Social Entrepreneurs -
Digg -
Girl Geek Dinners
Carolyn Gerin’s Honors:
Bay Guardian Best of the Bay Editors Picks:
Workin' Stiff music/networking series.
Society for Marketing Professionals Award for
Excellence in Marketing
Client: T.Y. LIN
Award: Ad campaign and Web site.
Keep California Beautiful Award: Presented by Gov. Davis
Client: City of El Cerrito
-Recycle More at School – First Place.
-Project: Recycle Home – Third Place.
Spirit of Excellence Award and Grant:
College of Liberal Arts, University of Baltimore.
Ampersand Award and Grant:
For student best exemplifying the successful and creative integration of design and writing, Publication Design Department, University of Baltimore.
Graduate Assistant and Scholarship
Institute for Language, Technology, and Publications Design,
University of Baltimore.
Graduate Fellow
Institute for Language, Technology, and Publications Design, University of Baltimore.
Carolyn Gerin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
